Ads We Like: Coca-Cola Brazil teams with Marvel Studios to turn a teen into a...
A teen girl is seen running, ticket in hand, to catch a bus that is quickly driving away as her friends urge her to catch up. We see that the ticket is for the Avengers movie, so she pulls out her...
View ArticleThe GDPR thaw: marketers reengage data-driven strategies
Months after the panicked scurry to come into compliance with the European Union’s General Data Protection Regulation effectively froze many marketers’ data-driven strategies, the true impact of the...
View ArticleHotels.com takes on social media travel envy with Captain Obvious and Lil Jon
Captain Obvious continues to be a winning character for Hotels.com. His too-on-point observations are now on display in a campaign that tells people not to “hate-like” people’s travel posts and instead...
View ArticleMTV urges India's young people to vote in general election
MTV has launched a powerful campaign featuring young people who do not have the power to vote in a bid to inspire India’s youth to vote in the country’s upcoming general election.The campaign, which...
View ArticleQueensland Government bans junk food advertising
The Queensland Government will ban junk food advertising at Government-owned sites as it seeks to curb obesity.The ban will include more than 2,000 outdoor advertising spaces, including bus stops,...
View ArticleP&G's Singapore Innovation hub is forging stronger bonds between...
As Procter & Gamble (P&G) recently committed $12m (£6.8m) to further expand its innovation centre in Singapore, with plans to launch as many as new 10 brands into the market in the coming...
View ArticleQ&A: Restoring financial confidence with SunTrust Bank's CMO
StrawberryFrog interview the chief marketing officer (CMO) of their client, SunTrust Bank, Susan Somersille Johnson, to find out how her experience at Apple directed her to marketing and why data is...
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Making the move: site migration without the tears
Everyone’s worst fear with site migration is a massive drop in traffic. And there are some examples of those worst fears being realised on prominent websites.For example, in January 2012, Levi tried to...
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Your marketing dashboard is too full of s**t
I’m an analyst, so I’m biased, but the analysts are some of the smartest people in your company. Who else has so much access to what is happening among your customers and across the enterprise? So,...
View ArticleInside #StartWithThem – the advertiser pitch helping Twitter win on Wall Street
Twitter’s first quarter earnings have all but cemented its comeback on the Street, topping analyst predictions with year-on-year revenue growth of 18%. Behind the scenes, the company has been working...
View ArticleWhat if we could start the digital advertising industry again from scratch?
At our recent U7 summit in London, industry experts and leading brands spent the day discussing issues like complicated supply chains, self-policing, a lack of global guidelines on transparency, and...
View ArticleBrands are happy to be 100% present and 70% perfect. So why don’t agencies...
What’s up with ad agencies? Their clients ask for more creativity and agencies cut all the people who can make that possible.It’s as though they are suffering one of those terrible canabalistic...
View ArticleInside Spanish football league La Liga’s plans for Asia
Spanish football league La Liga has been slowly trying to internationalise, striking rights deals with key distributors in the US and Asia and growing its global team from 60 to 600 in just a few...
View ArticleGoogle partners with Columbia Journalism School for leadership programme in APAC
Google has forged a partnership with the Columbia School of Journalism for newsroom leadership program for journalists in Asia.The move was announced by Irene Jay Liu, Google’s News Lab lead for APAC...
View ArticleCoca-Cola wants to inspire young Thai's to speak their minds to loved ones
Coca-Cola wants to inspire Thailand’s young people to speak their minds, and share their truth, in its latest summer campaign.The campaign, which was created by Ogilvy Group Thailand, follows three...
View ArticleVOD platform ALTBalaji redesigns buffering symbol to promote breast cancer...
Indian Video-On-Demand platform, ALTBalaji, has redesigned its buffering content symbol to provide viewers with a reminder to perform a breast examination.The ‘Breast Buffer’ is a discreet pop-up which...
View ArticleDAZN to let advertisers plug into real-time sports data
DAZN Media has significantly scaled up its advertising platform with the launch of DAZN Dynamics, which will use the network’s real-time sports data to deliver contextually relevant digital ads to...
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US Creative Works: featuring Publicis, Cossette, CPB and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the...
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86% of European brands are in-housing programmatic despite GDPR constraints
Europe's General Data Protection Regulation (GDPR) is supposed to give consumers more control over how advertisers collect and use their personal data, thus making targetability a concern for brands as...
View ArticleThe Drum Recommends: Commended - Mr B & Friends Creative Ltd IHG Europe...
The Drum Recommends: Commended is highlighting Mr B & Friends Creative Ltd who helped deliver three days of tradeshows, awards, immersive experiences, insights and keynote sessions for IGH.In this...
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