The Stroke Association artistically conveys trauma of condition with...
The Stroke Association is raising awareness of the challenges faced by stroke survivors by placing their stories right at the heart of its campaign. In the UK, according to the Stroke Association, a...
View ArticleIPG’s Michael Roth: we need to win the ‘pitches we don’t see’ from the...
IPG chief executive Michael Roth has reaffirmed his company’s investment in data and business transformation practices, telling investors he wants the holding company to grapple consultancies for...
View ArticleIt’s possible to ‘target’ without personalization on Facebook
On March 19, Facebook settled a civil rights lawsuit with the National Fair Housing Alliance (NFHA), Communications Workers of America (CWA), several regional fair housing organizations, and individual...
View ArticleAds We Like: Liberty Mutual brings new car smell to print ad
Many people wait until they’re actually buying a car before they think about getting a car insurance quote, but Liberty Mutual Insurance is getting in people’s heads – and noses – before they shop....
View ArticleThe Drum Recommends: Commended - Mechanised: eCommerce Site For High-end...
The Drum Recommends: Commended is highlighting Mechanised who helped design, build and launch an ecommerce website for Beautiful bambino.In this series, we explore the finest work created by The Drum...
View ArticleThe Drum Recommends: Commended - Don't Cry Wolf Launching Social Darts...
The Drum Recommends: Commended is highlighting Don't Cry Wolf who helped Successfully weave Flight Club into Manchester’s lifestyle, generating both awareness and direct bookings.In this series, we...
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CarLotz quirky ad shows how customers can 'have it both ways'
Virginia-based used car retailer CarLotz features a couple of quirky characters that can 'have it both ways' in a campaign that features a dog that drools lavender oil and a baby who cries soothing...
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Home Office reworks Brixton chicken shop packaging in #KnifeFree push
As part of the next stage of its #KnifeFree campaign, the Home Office has reworked the packaging of a Brixton chicken shop to encourage young people to steer away from knife crime.The second phase of...
View ArticleBing Ads rebrands to Microsoft Advertising
Bing Ads has been rebranded to Microsoft Advertising, with the business saying the move intends "to signal offerings that extend beyond search inventory and search data."Microsoft announced the news...
View ArticlePink Ribbon Foundation launches shower products to teach women to scan for...
The German wing of the Pink Ribbon Foundation has developed a body care brand that mixes self-care with self-scanning to encourage women to regularly check their breasts while showering. In Western...
View ArticleYoung girl teaches active shooter drill to adults in March for Our Lives video
20 years removed from the Columbine High School shooting, active shooter drills have become standard at schools, and shootings are unfortunately still happening at schools around the US. March for Our...
View ArticleLosing brand loyalty? Maybe you never had it
The themes of disruption and disintermediation are woven into the fabric of nearly every executive-level marketing discussion these days. Ours is a landscape where turmoil has become the only constant,...
View ArticleThe BBC is building out a suite of audio innovations ripe for targeted...
The BBC is proving its radio legacy has modernized fully with the roll-out of a suite of new audio and storytelling products. But as it ups its capacity for targeted advertising, the publisher is...
View ArticleIn business, it’s time for marketers to take the lead
With shifts in technology affecting societal habits and the speed of communications, businesses are under pressure to find new means in which to operate in order to engage customers – meaning marketers...
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Zalora taps data to focus ad spend on viewablility
South East Asian e-commerce platform Zalora has released a case study around a project with Integral Ad Science to make the most of its budget by focusing on viewability on video platforms.The brand,...
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Singapore’s Workplace Safety and Health Council urges co-workers to show care
Singapore’s Workplace Safety and Health (WSH) Council has launched a new campaign aimed at reminding workers how easy it is to show care for their co-workers and prevent injuries in the workplace. The...
View ArticleAds We Like: strangers act like mothers in humorous Teleflora Mother’s Day spots
The bond shared between mother and child is one-of-a-kind, which is why most everyone doesn’t want mothering from strangers or co-workers. Flower delivery service Teleflora, announced its new Mother’s...
View ArticleRSBG Infrastructure acquires retail design agency The Yard Creative
RSBG Infrastructure Limited has snapped up The Yard Creative for an undisclosed fee, as part of its plan to rejuvenate physical shopping and the high street.The agency will complement the group’s urban...
View ArticleEcover bottles up the natural delight of baby scent in fragrance-free product...
While its range of eco-products come in various nasal delights, Ecover is promoting its fragrance-free Ecover Zero by highlighting the natural delight of baby smell. Playing on the 'insight' that...
View ArticleAccenture Interactive creates 'Memory Lane' AI project to tackle...
Accenture Interactive has created a project for the Swedish energy company, Stockholm Exergi, that uses artificial intelligence (AI) to tackle elderly loneliness.Following medical research into elderly...
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