FIFA Women’s World Cup 2019: Everything to play for
If the 2015 FIFA Women's World Cup was a tipping point for the women's football, particularly in the UK, then this summer's tournament should confirm its arrival in the mainstream. While a...
View ArticleInstagram is making influencer posts shoppable
Instagram is to let influencers use the app to tag and sell products directly on the grid; a move it claims will enrich the shopping experience for users. The Facebook-owned app is initially testing...
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‘Great design equals desire’: behind Land Rover’s ambitious 10-city...
Refined. It connotes a certain sophistication. The new Range Rover Evoque is tying its design and campaign to that word to mark the auto as an urban chic vehicle, and it’s being driven through, and...
View ArticleUS Marine Corps challenges YouTubers to attend 3-day boot camp and film it
The United States Marine Corps is looking to reach those coming up as digital natives by enlisting a few YouTubers to its ranks – temporarily.As technology and media have changed consumption habits and...
View ArticleThe Evening Standard and Channel 4 conquer The Drum Online Media Awards 2019
Channel Four and the Evening Standard have taken home a combined eight awards at The Drum Online Media Awards 2019.Including the coveted Grand Prix, the Evening Standard’s AIDS free appeal snapped up...
View ArticleLaura Jordan Bambach: Second chances will save the world
An old workmate of mine - let’s call him (as he calls himself) “the Egyptian” – lived by the motto “try everything twice, if you like it, do it again - if not, then stop”.I thought this advice was...
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Tena subverts Victoria Secret catwalk ad to break taboos around incontinence
Tena has imitated Victoria Secret's iconic catwalk ad on central London billboards to dismantle taboos around incontinence.Developed by AMV BBDO, the 'I Will Be Me' campaign re-imagines the Angels...
View ArticleWPP, Facebook, NYU and more want to school CMOs on growth strategy
WPP and Kantar have teamed up with Facebook, Google, LinkedIn, New York University, Oxford University and Spencer Stuart to launch a program it claims will educate marketing bosses in "best practice...
View ArticleThe agency to flex - why iCrossing called time on the 9-5
In January this year The Flexible Working Task Force launched a campaign to increase the uptake of flexible working; encouraging employers to advertise jobs as flexible regardless of level or pay...
View ArticleHulu unveils binge ad format in quest to prioritize ‘non-traditional’ ad model
Streaming giant Hulu is doubling down on its viewer-first approach to advertising.After launching a beta version of pause ads earlier this year, Hulu announced today at its IAB Digital Content...
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Kentucky Derby is courting a younger audience through brand activations
Churchill Downs is a racetrack steeped in tradition – the home of the Kentucky Derby for 145 years and the first stop of what many three-year-old horse owners hope is the first win of a Triple Crown....
View ArticleUS Creative Work of the Week: ‘Thrown Out Flag’ calls attention to LGBTQ...
Seeing a homeless youth on the street is sad, but knowing that the young person was thrown out of their home for coming out to their parents is heartbreaking.To call attention to the rising tide of...
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Fetch Media, The 7 Stars and Cheq sweep up at The Drum Digital Advertising...
Fetch Media, The7Stars and Cheq are among the big winners at The Drum Digital Advertising Awards Europe 2019The results were unveiled at a black-tie ceremony in London's Marriot Grosvenor Square hotel,...
View ArticleVox Media integrates Recode with flagship brand, four years after purchase
Vox Media is pooling the editorial staff of Recode and its flagship site as part of the semi-merger of the two brands, which will see Kara Swisher’s tech publication rebrand to ‘Recode by Vox’.All...
View ArticleHonestbee suspends key businesses and lays off 10% of workforce
Singapore-based online marketplace platform Honestbee has announced it is suspending its Asia Pacific operations and laying off 10% of its workforce after weeks of speculation.The first sign of trouble...
View ArticleFearless Vietnamese man with asthma and heart disease fronts new Red Bull...
Red Bull has released a campaign in Vietnam that showcases a passionate climber who defied the odds by pushing his bodies limits to explore the world’s toughest terrains.The protagonist of the campaign...
View ArticleCreative veteran Mark Tutssel departs Leo Burnett after 34 years
Leo Burnett has announced that executive chairman Mark Tutssel will retire after 34 years with the company.After a career as a leading creative director who helped drive Leo Burnett as a top agency,...
View ArticleEwen Sturgeon makes agency comeback as Wunderman Thompson Europe and South...
Ewen Sturgeon is returning to agency life as chief executive of Wunderman Thompson for Europe and South Africa.The former DigitasLBi international chief executive left Publicis Groupe last July,...
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AR documentary app will let viewers experience the ‘JFK Moonshot’ launch of...
Some people, especially those born after Nasa’s heyday, may not know that president John F. Kennedy made the first trip to the moon possible. Those who were around in 1969, however, watched the launch...
View ArticleMissed Brand Opportunities at the Battle of Winterfell
They say that when you make movies or television, you aren’t able to watch them like everyone else. You’re too tuned in to the craft and the technicalities that only a film or TV creator would...
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