Hilton is shifting to an in-house model buoyed by niche agencies
Hilton has spent the past year building out its in-house team, creating internal ‘centers of excellence’ and forgoing full-service agencies in favour of specialist shops.The hotel brand, which is...
View ArticleAll roads lead to the media and entertainment industry in India
India is quickly becoming the go-to destination for media and entertainment companies looking to expand their international profile and anchor a successful business in Asia. It’s home to one of the...
View ArticleFlipkart aims to unite Indians during the 2019 Indian general elections
Flipkart has launched a campaign in India in an attempt to change the way Indians look at the ongoing Indian elections.The 2019 Indian general election is currently being held in seven phases from 11...
View ArticleThe Drum Recommends: Commended - Cantarus Delivers a prestigious new digital...
The Drum Recommends: Commended is highlighting Cantarus who helped the IOD with their digital presence.In this series, we explore the finest work created by The Drum Recommended agencies. We will...
View ArticleThe Drum Recommends: Commended - The Finishing Post Design & Marketing...
The Drum Recommends: Commended is highlighting The Finishing Post Design & Marketing Consultants who helped St Peter's Brewery with their new Crafted Range.In this series, we explore the finest...
View ArticleThe Drum Recommends: Commended - Gro Marketing with Dortek
The Drum Recommends: Commended is highlighting Gro Marketing who helped Dortek to get their website and products ranking above every other competitor online.In this series, we explore the finest work...
View ArticleShould you be using Responsive Search Ads?
With the shift from standard text ads to expanded text years in 2016, Google gave advertisers what they wanted: more lenient character restrictions, more ad elements, and the freedom to A/B test the...
View ArticleThe finance sector commits to an intelligent future
As early adopters of AI offer their customers bespoke products that deliver intelligent and engaging experiences, those who initially sat on the fringes observing the revolution are now keen to catch...
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Creative Works: 10 of the most viewed ads of 2019 so far
Thousands of ads are uploaded to The Drum's Creative Works platform each year, a sign of the immense amount of competition brands now face to make themselves heard.So what does it take to gain mass...
View ArticleKairos eSports claims to be first marketing agency to acquire an eSports team
Kairos eSports, a marketing agency for eSports and gaming, is claiming to be the first agency of its type to put a flag in the ground and acquire a team to compete in the space.The agency creates...
View ArticleTurner Prize halts Stagecoach sponsorship amid LGBT rights row
Just one day after The Turner Prize named Stagecoach South East as the lead sponsor of its 2019 awards, the deal has come to an end by "mutual agreement."The business was scheduled to support an...
View ArticleJust Eats gives global media account to UM
Food delivery service Just Eat has given its global media planning and buying account to UM. Just Eat is moving to cut back on its number of agency partners as it looks to consolidate and streamline...
View ArticleDigital is marketing nirvana: Mack Trucks’ marketing chief blurs B2B and B2C...
“We’re using every tool in the toolbox to amplify our message and sell more trucks,” John Walsh, Mack Trucks' vice-president of global marketing, said during a fireside chat at Oracle’s Modern Customer...
View ArticleKyoko Matsushita appointed as first global chief client officer of Essence
GroupM’s global data and measurement-driven media agency Essence has named Kyoko Matsushita the company’s first global chief client officer.Matsushita currently serves as Essence’s APAC chief executive...
View ArticleYouTube touts its personalized connection to culture for viewers
Along with the numerous announcements YouTube made during its Brandcast this month, the media platform took advantage of Radio City Music Hall’s expansive stage to integrate live performances from its...
View ArticleFacebook highlights redesigned Groups feature with ‘More Together’ campaign
Facebook continued its new communications strategy of attempting to highlight its ability to connect the world during its recent D8 event led by founder Mark Zuckerberg. ‘The Zuck’ talked about how the...
View ArticleP&G shows how Ramadan can bring Indonesians together around elections
Procter & Gamble has launched its Ramadan campaign which focuses on the 2019 Indonesian election that is tipped to produce a winner by 22 May.The campaign, created by Grey Indonesia, focuses on the...
View ArticlePepsiCo and Mindshare programmatic blockchain test drives 28% efficiency lift
Mindshare-driven blockchain programmatic alliance ‘Project Proton’ has launched a test campaign with PepsiCo that has driven an increased 28% efficiency by using smart contracts.The test ran in March...
View ArticleLouis Vuitton takes legal action against Chinese shoemaker for copying...
Louis Vuitton is taking legal action against Chinese shoe brand Belle International in Hong Kong for copying its sneakers design.The French luxury giant decided to take action after sneakers produced...
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Chinese NGO mental health campaign challenges how much big data really knows...
CEO Roundtable on Cancer-China, an NGO in China, has launched a campaign that aims to drive awareness of mental health training by asking businesses to not just rely on data.The insight for the...
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