Singapore’s Personal Data Protection Commission shifts more accountability to...
Singapore’s Personal Data Protection Commission (PDPC) has introduced three new initiatives which aim to promote innovation through trust by holding businesses accountable for the way they collect...
View ArticleSmartphone zombies: if you want to stop the thumb, you need to feed the eyeball
When dealing with smartphone zombies, if you want to stop the thumb, you need to feed the eyeball.As creatives, we’re all painfully aware of the realities of playing to the smartphone zombie...
View ArticleEric Cantona educates travelling football fans in Hotels.com Champions League...
Manchester United legend Eric Cantona has leaned into his extensive knowledge of the continent to teach English fans how to travel and enjoy the culture of Madrid for the Champions League final....
View ArticleParagon Group makes a triple acquisition in growth drive
Paragon Group, a provider of customer communications, identification and graphics services, has announced the acquisition of Celerity Information Services, ORM and Graft Services.The purchase of the...
View ArticleSpeakers announced for the ‘revolutionised’ IPA Excellence Diploma
The new co-chairs for the IPA Excellence Diploma have secured the top minds in UK advertising to speak during their first module, including Richard Shotton, Mark Earls and Merry Baskin.The Fawnbrake...
View ArticleeSports trends brands must be aware of
A few statistics should cause marketing teams to worry about a generational shift that is happening in the world of sport and entertainment.There are 2.2bn people globally who play video games. That is...
View ArticleMartech Heroes: Building digital marketing transformation on a cohesive...
Most companies are somewhere along the path of digital transformation, trying to keep pace with the changing nature of communications with their audiences. While vital, that transformation is an...
View ArticleAmazon Prime brings the apocalypse to Times Square with AR disaster ad for...
Amazon Prime has brought the apocalypse to Times Square, New York with an augmented reality digital out of home ad promoting its new show Good Omens.To draw attention to its new star-studded original...
View ArticleAlice Tonge on departing 4Creative: 'Leave a party with your lipstick...
“A friend of mine said to me ‘leave a party with your lipstick fresh’,” says Alice Tonge when The Drum catches up with her, one month after she announced that she will step down as head of Channel 4's...
View ArticleComcast Business takes on office absurdity with help from NBCU and Broadway...
Comcast Business isn’t known for its funny business, which is why the internet, phone and tech provider looked to its partner NBC Universal (NBCU) and production company Broadway Video to bring a new...
View ArticleTheresa May stands down as Brexit uncertainty still looms over UK ad industry
Theresa May is to stand down as the prime minister of the UK by 7 June, opening up a leadership battle in her party and potentially a general election. Speaking on Friday 24 May, May said she has "deep...
View ArticleAds We Like: Sony Bravia immerses viewers in an evocative river of high-def TVs
Always creatively ambitious, Sony Bravia is once again employing the elements as a metaphor for the quality of its TV experience.To promote the Bravia Oled – a TV with technology that produces sound...
View ArticleMediaMath is replacing ads with Amber alerts to help find missing children
Ahead of National Missing Children’s Day on 25 May, MediaMath is launching a program that will scatter Amber alerts across the web. Adtech company MediaMath and its charitable arm MediaMath.org have...
View ArticleLyft restructures marketing leadership as CMO Joy Howard exits
Lyft has jettisoned the role of chief marketing officer following the departure of incumbent Joy Howard, who has left the business after eight months in the job.Howard, who was previously the chief...
View ArticleAds We Like: AT&T mashes up westerns and kids’ movies in latest cinema...
As the summer blockbuster scene heats up, AT&T is paying tribute to two of cinema’s most enduring genres — westerns and children’s movies — in the most humorous way possible.The movie mashup is...
View Article10 questions with… Mark Lund, CEO UK of McCann Worldgroup
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleGillette lauded for groundbreaking transgender ad that champions gender...
After hitting headlines in January over its toxic masculinity ad, Gillette is tackling gender once again as it swears to embrace and promote inclusive representations of gender in #MyBestSelf campaign....
View ArticleBud Light's #corntroversey ads barred for misleading corn syrup claims
A judge in Wisconsin has temporarily paused Bud Light's trolling of MillerCoor's use of corn syrup, by ordering Anheuser-Busch to stop making the suggestions in its advertising campaigns.The...
View ArticleNike drops sponsorship penalties for pregnant sportswomen following backlash
After mounting criticism, Nike has announced it will no longer financially penalise sponsored-athletes who become pregnant. The decision comes after current and former Nike-sponsored runners, Alysia...
View ArticleWPP AUNZ appoints BMW Group's Jens Monsees as CEO
WPP has appointed former BMW Group executive Jens Monsees as chief executive officer and managing director of its Australian and New Zealand operations.Monsees, who assumes the role in October,...
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