Ethical data use: make sure the juice is worth the squeeze
It’s been almost a year since the adoption of the General Data Protection Regulation (GDPR) but there are still various issues and questions out there.The issues facing data collection and processing...
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Teens run the newsroom as The Daily Mirror returns to its campaigning roots
The Daily Mirror has invited teens into its newsroom in an editorial play that has also piqued the interests of advertisers. Alison Phillips, editor of The Daily Mirror, discussed the campaign and her...
View ArticleHead and Shoulders extends Lioness backing by urging fans to adopt a...
Head and Shoulders has added some roar in support of the Lionesses as part of its role as the first official hair care partner of the England Men’s and Women’s football teams. It is urging fans to...
View ArticleSame-sex Hong Kong subway ad resurfaces following LGBTI protests
A banned Hong Kong subway ad depicting a same-sex couple walking hand-in-hand has been reinstated by officials after a decision to ban it sparked a backlash from LGBTI groups.The protests convinced the...
View ArticleFacebook probes Instagram influencer data breach
Facebook has launched an investigation after it emerged that the contact details of almost 50m Instagram users leaked from an online database operated by Chtrbox, an Indian based influencer marketing...
View ArticleWhat the 'evil genius' Brexit Party logo can teach Change UK about...
‘My milkshake brings no joy to Farage’ was a rather lovely tweet in response the Brexit Party’s leader being liberally doused in a big cup of Five Guys’ salted caramel shake.What will bring joy,...
View ArticleBBC Countryfile and Wildlife magazine switch plastic for sustainable wrapping
Immediate Media is spearheading a push to make its magazines more sustainable after confirming that it has partnered with green energy supplier Ecotricity to switch out damaging plastic wrapping for...
View ArticleMadds Mikkelsen, introducing Carlsberg's Pilsner, hints at the death of...
Carlsberg has again enlisted its "brand philosopher" Mads Mikkelsen to introduce the Danish brand's new pilsner to a mass TV audience in an egdy ad that takes a murderous turn. The UK ad will run...
View ArticleGroundTruth closes UK base amid GDPR pressures
Location-based tech business GroundTruth has confirmed the closure of its UK presence in the wake of the introduction of GDPR over a year ago in Europe. GroundTruth operates a third-party data model....
View ArticleStarbucks drives further business transformation with introduction of store...
Starbucks Now, a mobile order and payment service, has been released by the coffee giant across 300 stores in Beijing and Shanghai. The feature, available through Starbucks Rewards, will allow...
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BP celebrates 100 years in Australia with mobile game and promotional campaign
To commemorate a century in Australia, BP has released the BP Run mobile game app which will be promoted using an accompanying above-the-line campaign.‘The Great Aussie BP Run’ has been created by...
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Europe is in tumult – but does the public care? Euronews' future is on...
The shattered glass doors of the Euronews offices on the Champs-Élysées, smashed arbitrarily for a third time by yellow vest protestors, are a sign of the fractious state of Europe and the frustrations...
View ArticleSuzuki strengthens Iris relationship with lead creative and strategic agency...
Suzuki UK has strengthened its relationship with Iris, naming it lead creative and strategic partner one year after it won its digital and social account. Since Iris began working with Suzuki last...
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An exclusive look at Binet and Field’s new B2B marketing research
The most effective practices in B2B marketing are mainly the same as in B2C because the two are actually not polar opposites, according to new findings from noted British researchers Les Binet and...
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Why women's football is a different ball game for sponsors, the media...
Football fans love to see an underdog triumph. Mythologized by the press and commoditized by advertisers, they live on as chest tattoos, their names given to babies. But there is no bigger underdog...
View ArticleThe UN comically subverts 'the fast life' in glitzy Ramadan campaign
The United Nations World Food Programme (UNWFP) has launched a digital campaign for ShareTheMeal - its mobile fundraising app - to engage Muslim audiences this Ramadan. ShareTheMeal is an app devised...
View ArticleBusiness on the move including Mastercard, Suzuki, Ikea, Supreme, and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week includes Mastercard, Suzuki, Ikea, Supreme,...
View ArticleGSK serves hayfever ads to digital screens in pollen warning areas
GSK has launched what it is claiming the be the UK’s first fully automated digital out of home ad – a campaign for anti-allergen brand Pirinase informed in real-time by MET Pollen Data.Publicis Media...
View ArticleAds We Like: Tanguru glosses over sexually uncomfortable situations in Tango...
Marking its first activity in four years, Tango has unleashed Tanguru - a wise master who is summoned whenever a toe-curling awkward moment arises that need smoothing over. The sexually-uncomfortable...
View ArticleFacebook is cleaning up its content – but not for the sake of its advertisers
Facebook has revealed the extent of its changes to content moderation. Yet despite qualms regarding overzealous censorship, advertisers are largely unmoved by the news – for once, it was not for their...
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