Marketing psychology: how real-world techniques can drive digital engagement
Human decision making is often irrational and frequently unconscious. We have far less control over our decision making than we would like to believe, with clinical researchers in Germany discovering...
View ArticleIsobar China Group appoints new chief executive
Tammy Sheu joins Isobar China Group as its new chief operating officer, where she will be responsible for promoting integration across the network and improving the business' efficiency by accelerating...
View ArticleAds We Like: Wimbledon serves up historical moments when sport and society...
As the three-week countdown to Wimbledon 2019 begins, the All England Lawn Tennis Club (AELTC) has launched #JoinTheStory to demonstrate how sport and society are entwined. The story of the Wimbledon...
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Inside Sky Creative Agency – an in-house giant fit to rival traditional agencies
Sky believes in a better creative process. Over the past three years it has incrementally in-housed its entire programming advertising business with Sky Creative Agency (SCA), rerouting work once...
View ArticleVietnam asks brands to stop spending ad dollars on YouTube, calling it a...
Vietnam has urged brands to stop spending advertising dollars on YouTube, accusing the Google-owned platform of willingly carrying ‘anti-state propaganda’.The country’s Ministry of Information and...
View ArticleCannes Lions attendees asked ‘Where do you draw the line’? in hard-hitting...
The return of Cannes Lions has brought with it a reimagined ‘Where do you draw the line?’ campaign amid alarm at the extent of sexual harassment within the UK advertising and marketing industries.Lucky...
View ArticleMeet the marketer of the future in the new issue of The Drum
Making an issue of The Drum takes many pairs of eyes. But for our most recent magazine, our Marketer of the Future issue, we needed even more than usual.It all started back in March, when we introduced...
View ArticleUnilever invests in influencer platform CreatorIQ to bolster ‘integrity’ of...
Unilever, in partnership with TVC Capital, has raised $12m funding for influencer marketing software platform CreatorIQ, specialists in managing and optimising campaigns for the likes of Disney, Airbnb...
View ArticleVideos most engaging in-app ad formats, study finds
A new study on in-app ad pricing and performance has found that the average click-through rates (CTR) of in-app video ads are 7.5 times higher than display ads.In-app videos are often full screen,...
View ArticleS4 Capital hires more ex-WPP execs to bolster international growth
Sir Martin Sorrell’s S4 Capital has tapped ex-WPP exec Scott Spirit as chief growth officer to focus on clients, mergers, acquisitions and investor relations out of its newly opened Singapore...
View ArticleDirect Line promotes top marketer Mark Evans in senior team reorganisation
As part of a reorganisation of Direct Line Group's senior management team, Mark Evans has been promoted to the executive committee, stepping up from marketing director to managing director of marketing...
View ArticleNike, Coca-Cola and Amazon feature in YouTube's Cannes Lions ads...
Cannes Lions 2019 is just around the corner, and while the official shortlists have already been announced, today Youtube has unveiled its own special edition leaderboard that honours the most popular...
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US Creative Works: featuring Heinz, Apple, Smirnoff and more
Welcome to The Drum's US Creative Works, dedicated to showing the best creative work in North and South America. We give our readers the chance to decide which work features as our Creative Work of the...
View Article25 From 25: Who are the women that have defined digital marketing in the last...
To mark 25 years since the first banner ad and the birth of the digital marketing industry as we know it, The Drum is partnering with Futures Network and WACL for a special project. Together, we want...
View ArticleWhy marketers should consider adopting and aligning AI with their business...
Only 7% of businesses have an AI strategy. Are you one of them? Probably not, if this recent stat from Adobe is anything to go by. But are you exploring AI, running pilots or even scaling AI solutions?...
View ArticleThe Overtake is on a drive to prove national news can thrive outside...
A groundbreaking news site that seeks to offer a north of England alternative to the London-dominated perspective of the British media has made an appeal to readers to protect its future.The Overtake,...
View ArticleZombies, Man Utd, Network Rail, Kronenbourg: The Drum Content Awards 2019...
Returning for another year of celebrating the best in modern marketing, The Drum Content Awards is looking for those who have been producing the most effective content marketing strategies over the...
View ArticleCreative Director’s Choice: Peter Kan of First Day of Spring on 'The...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticleBusiness on the move including L'Oreal, Ferrero, Mitsubishi, Groupon,...
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week includes moves from L'Oreal, Ferrero, Mitsubishi,...
View ArticleUber Eats' French League sponsorship rebrand courts mockery from fans
A move by Uber Eats into the French league as an official sponsor has sparked a wave of derision from fans following a rebranding of the country’s top flight division to 'Uber Eats Ligue 1',The...
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