Lessons in creativity from Mark Lund at McCann WorldGroup
As the time of year approaches when the advertising industry supplants Hollywood’s finest on the French Riviera and the annual Cannes Lions Festival of Creativity takes over from the Cannes Film...
View ArticleGoogle denies rowing back on Chrome adblocker support
Google has denied suggestions of any ulterior motives behind its decision to bring in a series of changes affecting extensions to its Chrome browser, which some had warned amounted to an underhand...
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Binging on Netflix; killer content marketing lessons
Netflix is a fast-growing brand. The service is becoming so popular that an estimated 37% of the world’s internet users have it, and in the first quarter of 2019, the international viewing platform had...
View ArticlePremier League enlists FCB as lead agency to raise visibility of community work
The Premier League has appointed FCB Inferno as its creative agency after it put the account up to pitch in January. The account was won by RKCR/Y&R back in 2016, however, VMLY&R chose not to...
View ArticleSeasonal partnerships can deliver long-term benefits
Everyone loves a seasonal holiday, whether it be Easter, a half-term break or Christmas – and an increasing number of brands are realising the opportunity offered by seasonal events to interact with...
View ArticleCreating an ‘I Was There’ moment in Cannes, sponsored by Adobe Stock
There are some moments in time that lend cachet to the people who were there for it. Some truly iconic occurrences that lead the people present to say “I Was There” whenever it was mentioned. Major...
View ArticleNike builds on Women’s World Cup momentum with personalised posters
Sportswear brand Nike is throwing its weight behind the Women’s World Cup with a custom in-store activation and digital tool designed to enable fans to produce personalised posters of themselves as a...
View ArticleMailchimp bans anti-vaccination content to halt spread of...
Digital marketer Mailchimp is taking a stand against a rising tide of anti-vaccination content by blocking such activists from its platform in order to halt the spread of misinformation.This stance...
View ArticleJetBlue partners with RuPaul's Drag Race in hilarious innuendo-packed...
American airline JetBlue and RuPaul's Drag Race are turning up the slay this Pride month with a comical inflight announcement spot to celebrate its newly-named plane, 'Shantay Blue Stay.'...
View ArticleLand Rover ad promoting 'Brixton SUV safari' leaves eco-activists...
Land Rover’s latest advertising campaign 'Live for the City' has been poorly received by environmentalists. It promoted its latest Range Rover Evoque by suggesting drivers take a tour of London in...
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When brands go green: how sustainability and environmentalism shape marketing...
Reflecting the public's growing concern with impending disaster facing our natural world, brands are brushing up on their green credentials in order to win the popular vote - and perhaps make a change....
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The 3 sins of LGBTQ+ marketing: riding the Pride bandwagon
As with many high-profile movements, brands see World Pride Month as an ample opportunity to unleash their inner ‘woke’ and showcase the ways in which they care about more than just their bottom...
View ArticleFacebook appoints multiple agencies to lead flagship brands in marketing...
Facebook has restructured its agency model, adopting a broad spread of top global agencies from ad land to lead each of its apps.Ahead of the Cannes Lions Festival, the tech giant announced that it...
View ArticleOut of the kitchen: Why the ASA clamping down on gender stereotyping is just...
New guidelines banning gender stereotyping in advertising come into force today, a watershed moment for the industry, which should open the doors to a new era of inclusive creativity.Stereotypes matter...
View ArticleTwitter celebrates its 'influencers and movement-makers' with...
Twitter has launched its first global marketing campaign to specifically honour its ‘influential and movement-making’ audiences across the US, UK and Brazil to communicate the strength of its audience...
View ArticleProgrammatic Punch US 2019 wrap-up: data democratization and transformational...
An adtech revolution is coming. Marketers who think they’re ready for it risk getting blindsided if they don’t keep on top of industry changes. As Mike Tyson famously said: “Everyone has a plan until...
View ArticleUsing AI to predict the future of customer centric communications
I can tell the future.I don’t need a crystal ball or tea leaves or any of that Harry Potter stuff. All I need are numbers. Lots of numbers - plus a smidgen of help from modern technology.And the great...
View ArticleProgrammatic Punch US 2019: predicting where TV budgets will be placed
The addressable TV landscape is increasingly fragmented by countless distribution channels, devices, video types, ad formats and pricing models. There are thousands of ways to buy video.Data is...
View ArticleA letter of protest: Why I cut my Cannes Lion in half and sent it back
Dear Philip Thomas,I’d like to return my Lion. It used to stand for something. And now it’s broken.I called my mum when I heard the news we’d won. “It’s the Oscars of advertising mum.” I cried a bit....
View ArticleInstagram advertising when everyone's on holiday: making the most of...
There is nothing quite like the British summertime. While the weather remains unpredictable, the days are longer, and that means more time outdoors.Untethering from our sofas, however, means mobile...
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