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Creative Works: The best creative campaigns of 2017
The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy...
View ArticleWalmart pulls Lord Ganesha plush doll following furious response from Hindus
Hindus have vented their fury against Walmart, which has now withdrawn the sale of Ganesh Plush Doll. Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and...
View ArticleSnapchat courts Ed Sheeran fans with lens to promote new lens
As part of a promotional strategy for Ed Sheeran's latest album, Snapchat has introduced its World Lens featuring Ed Sheeran as a Bitmoji, as reported by Billboard. Users can make Sheeran Bitmojis sing...
View ArticlePureGym's CMO on why the fitness firm's latest campaign champions...
Low-cost fitness chain PureGym has overhauled its marketing strategy to move on perceptions that it is simply a budget brand, and instead show the impact its services have on consumers' day-to-day...
View ArticleAgencies and management consultants are not from different planets
Never before has the advertising landscape looked so volatile. Advertising is less trusted than ever. Digital media is the solution to many marketers’ growth asks but is simultaneously facing up to its...
View ArticleThe Library of Congress to stop archiving all tweets from 2018
The Library of Congress will soon acquire tweets on a selective basis from 2018 having previously held all tweets that were public. The Library of Congress revealed in a blog post that its decision to...
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US Creative Works: Featuring Barkley, Sleek Machine, Bailey Lauerman and more
Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide...
View ArticleUS Creative Work of the Week: Policygenius sells with subway poetry
In the final creative showdown of 2017, a slice of subway poetry from an insurance marketplace has grabbed the top spot to be named this week's US Creative Work of the Week, as voted on by our...
View ArticleWendy's the only brand to break into top 10 favorite tweets for 2017
While Obama topped Trump on Twitter with three of 2017's most liked tweets, the only brand to make it to the top 10 most popular tweets of the year was Wendy's.Twitter has revealed its most popular...
View ArticleThe World's Most Creative Women: Sarah Chazan, The Wall Street Journal
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
View ArticleThe global location of things market to reach $71.6bn by 2025 powered by...
As a result of the continued increase in the penetration of smartphones, the global location of things market is expected to reach $71.6bn by 2025, growing at a compound annual growth rate (CAGR) of...
View ArticleCannes Lions owner Ascential acquires e-commerce company Clavis Insight
UK based B2B company Ascential, which runs Advertising Events such as Cannes Lions, Spikes Asia and Eurobest, has acquired e-commerce data company Clavis Insight to strengthen its presence globally. As...
View ArticleVirgin TV promotes new set top box with quirky dance-themed campaign...
Virgin TV has released a dance-themed ad campaign to promote its new set-top box, the Virgin TV V6. The campaign, conceptualized by BBH London, features Chase, Skye and Marshall from ‘Paw Patrol’ and...
View ArticleMore than a fifth of UK brands plan to decrease their programmatic ad spend
Over one fifth (22%) of brands have said that they plan to decrease their programmatic advertising spend because of concerns over costs or performance, while 41% of advertisers admitted they have lost...
View ArticleFacebook claims success as it case studies it own involvement in SNP's...
Facebook has claimed the election victory by the Scottish National Party (SNP) during the UK's general election in 2015 as a success story of its own. The social media giant has posted a case study in...
View ArticleLiberty Mutual Insurance ad becomes the most watched ad of 2017 in US
Liberty Mutual Insurance's TV commercial - '24-hour Roadside Assistance' has became the most watched ad of 2017 in US with 6.6 billion impressions according to iSpot.tv. The Liberty Mutual campaign...
View Article‘Embrace making mistakes’: Exceptional Women of the World featuring Deborah...
Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and...
View ArticleITV's Good Morning Britain UK’s most complained TV show of 2017
Good Morning Britain, the breakfast show on ITV hosted by Piers Morgan and Susanna Reid was 2017's most complained TV show, Ofcom has revealed. The programme received 1,142 complaints when it...
View ArticleThe World's Most Creative Women: Thea Hamrén, Mr. President
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
View ArticleMicrosoft's chatbot Zo partners with YouTube influencer Poppy to create...
Microsoft's AI chatbot Zo has collaborated with social media influencer Moriah Rose Pereira, known as Poppy, to create what she described as "high-quality internet content". As part of the...
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