Snapchat to introduce '2017 Story' and 'Stories...
Snapchat is set to introduce two new features including one called '2017 Story' which will compile saved photos and videos into a personalised highlight video. As reported by Recode, Snapchat will...
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American stand-up comedian Dave Chappelle promotes Netflix show with...
As part of the promotional strategy of Netflix New Year’s Eve special, Equanimity, Dave Chappelle, has urged fans to take pictures of themselves holding a cutout of him at landmarks around the globe....
View ArticlePublic Health England urges people to quit smoking in its latest graphic...
In its latest New Year cessation campaign, the Public Health England has urged smokers to quit smoking by graphically showcasing the damage smoking causes to the body. The £1m campaign was...
View ArticleAllstate’s Mr. Mayhem makes New Year’s Resolution of ‘no more mayhem’ with a...
Allstate’s Mr. Mayhem has been a lot of things over the years, from a deer in the headlights to a falling satellite dish and a wayward college pennant, to name a few. Now, the metaphorical character is...
View ArticleNorthwestern Mutual campaign urges people to spend their life living
Financial security company Northwestern Mutual, with its new campaign "Spend Your Life Living", aims to reframe people's idea of planning for their financial futures, and help them feel empowered. The...
View ArticleApple apologizes for deliberate poor performance of old iPhones
Apple in a recent statement apologized after admitting to deliberately slowing down iPhones with older batteries function and promised to gain back its customer's trust by improving the performance of...
View ArticleThe Queen’s New Year’s Honours given to chiefs at Magnetic North & Blippar
The Queen’s New Year’s Honours lists has included professionals from the world of technology, PR, Media and marketing including former editor-in-chief of the British edition of Vogue, Alexandra...
View ArticleThe World's Most Creative Women: Becky McOwen-Banks, FCB Inferno
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
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Viacom teases 2018 launch of MTV Fit
Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit.The entertainment channel is the latest brand to tap into the global social media-driven...
View Article'Finish each day the best way you can': Beyond the Brief with...
To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps...
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UFC unveils 25th Anniversary logos from Droga5
The hard-hitting Ultimate Fighting Championship (UFC) has been around for 25 years, going from fringe sport to mainstream success. To celebrate the mixed martial arts organization’s quarter century,...
View ArticleAllergan campaign asks Alzheimer’s caregivers to ‘Hold on to Hope’
Allergan, a global biopharmaceutical company, has introduced a new awareness initiative for Alzheimer’s disease with ‘Hold on to Hope,’ a video that calls on caregivers to rediscover hope and urgency,...
View ArticlePublic Health England hoping to reduce children’s sugar intake in £4.5m...
Public Health England (PHE) is hoping to reduce children’s sugar intake with a £4.5m Change4Life campaign that promotes healthier snacks.Half of children’s sugar intake comes from unhealthy snacks and...
View ArticleThe Ultimate Picture Palace appoints Salad to create new visual identity
The Ultimate Picture Palace (UPP), one of the UK’s oldest, independent cinemas has appointed brand and communication agency Salad to develop a new visual and strategic brand for the cinema.Salad’s...
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Cigarette maker Philip Morris resolves to ‘give up cigarettes’ with new ads...
Philip Morris Limited (PML), one of the world’s biggest cigarette companies, is making a New Year’s Resolution to give up cigarettes in 2018, according to its newest campaign.The company has launched a...
View ArticleVox Creative and specialist agency Leviathan launch Mirror Mirage...
Vox Media’s creative studio, in partnership with Chicago-based specialist marketing agency Leviathan, has launched a Mirror Mirage installation for MGM Grand in Las Vegas, which is being made available...
View ArticleFestival season 2018: how to get ahead of the pack this summer
Back in the fading sunshine of summer, festivals dominated conversations across the country as millions shelled out on festival tickets and posted their experiences across social media.However, our...
View ArticleAll clear for 'all you can eat pancakes': Droga5 lifts off with...
In the first campaign of its 60th anniversary (and its first with new creative AOR Droga5), Ihop released a brand new TV spot, 'Pilots,' to promote its long-running 'all you can eat pancakes'...
View ArticleLondon calling: Project Worldwide announces European expansion, office in...
Independent agency network Project has announced that member agencies Wondersauce, Spinfex, Praytell and George P. Johnson (GPJ) will all have a centralized office in central London, while also...
View ArticleForget display: 3 ways AI can make search smarter
More than half of all marketers plan to adopt AI over the new two-year period. As they begin to experiment with ways to put AI to use, the top applications, per eMarketer, are largely display...
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