ASA bans Captain Morgan Snapchat lens as it questions efficacy of app's...
A Snapchat lens promoting spiced rum brand Captain Morgan has been hit with a ban from the Advertising Standards Authority (ASA) for being likely to appeal to consumers under the legal UK drinking age....
View ArticleEquinox promotes commitment with one-of-a-kind products inspired by passion...
Fitness and lifestyle brand Equinox is again going beyond the usual ‘new year, new you’ resolution push with a new take on its ‘Commit to Something’ campaign, featuring one-of-a-kind luxury products...
View ArticleWeight Watchers’ DJ Khaled deal proves the bubble of celeb endorsement...
Weight Watchers, the points based food control system synonymous with the likes of Jennifer Hudson and Oprah Winfrey, has turned it up a notch in 2018 by appointing what might seem like a totally...
View ArticleEngagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what really matters – effectiveness,...
View ArticleAd of the Day: Richard Ayoade reveals Britain’s hidden internationalism as...
HSBC has launched the strapline ‘Together We Thrive’ with an ad starring The IT Crowd’s Richard Ayoade, who – ahead of Britain’s departure from the European Union – revels in the influence that...
View ArticleSpotify, nearing reported IPO filing, sued for $1.6bn by Tom Petty’s...
Wixen Media Publishing, which represents Tom Petty, Stevie Nicks, Neil Young and others, filed a lawsuit against Spotify, the music streaming platform, seeking damages for $1.6bn and injunctive...
View ArticleUS Creative Work of the Week: Los York's locally produced apparel line...
While many enjoyed a holiday break at the end of the year, it gave people time to catch up on more of our Creative Works, including ones released around the holidays. This week found a clothing label...
View ArticleFive headlines about advertising you won’t read in 2018 (but probably should)
As we have wrapped up 2017 and are looking toward 2018, everyone is rushing to write what the year will hold in store.Prognosticators are typing away, writing the things they’re sure you’ll hear about...
View ArticleKarl Marx was a schmuck (and how brands can make money and do good)
When President Trump announced that his administration would reduce the size of the Bears Ears and Grand Staircase-Escalante National Monuments a few weeks ago, brands took action. Patagonia filed suit...
View ArticleEssence magazine breaks away from Time, Inc, becoming 100% black-owned venture
Essence Ventures, LLC acquired the long-running African-American content platform and eponymous magazine, Essence, from Time, Inc – and its new parent company Meredith Corp.Essence Ventures, the...
View ArticleRob Lowe is the new face of the Atkins diet
Healthy eating and diet plans are top of mind for many people in the new year, which explains why Atkins - the low-carb diet program that took the world by storm in the early 2000s - has released a...
View ArticleDentsu Aegis Network acquires HelloWorld to strengthen Merkle offering
Dentsu Aegis Network has acquired the promotions and loyalty marketing business HelloWorld, with the aim of scaling its performance marketing agency, Merkle.The Michigan-based company, which counts...
View ArticleBrands need a rethink – teenagers are behaving in even more curious ways
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” That is how I have come to describe the current conversation about marketing to...
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Netflix leaves London commuters a little uneasy with Black Mirror tube...
Netflix has again taken over a London tube station in its latest marketing stunt to promote the newest series of the cult show Black Mirror.The stunt saw Old Street Station entrances wrapped in the...
View ArticleMaslow's and Tangent form digital partnership
Maslow's has partnered with Tangent to build a digital estate for its Mortimer House – a new hospitality-focused work and wellbeing destination in the heart of London’s Fitzrovia. The brief includes a...
View ArticleTV Ad Spend Weekly: New ads for New Year’s resolutions
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleZac Posen teams with Monogram to ‘Elevate Everything’ in the kitchen and beyond
House of Z founder and designer Zac Posen is teaming with high-end appliance maker Monogram for the company’s new ‘Elevate Everything’ campaign.Monogram is known for its attention to detail and design...
View ArticleNew year, new Zuck: Facebook CEO's personal challenge to spend 2018...
Facebook founder and chief executive officer Mark Zuckerberg released a blog post for its billions of users, admitting that the social network has a "lot of work to do."Zuckerberg's post reflected on...
View ArticleCES had one job, failed to add women to keynote on main stage events
After a weeks-long scramble to add female talent to its keynote roster, CES confirmed that it will not have any women in any of its top slots this year, making it a second-straight year without women...
View ArticleHave “socially shareable” brand experiences gone too far?
Armani launches a pop-up photo opp in NYC’s Oculus. Asics lets visitors livestream a walk through the clouds and post to social media. There are countless other examples of photo-ready brand...
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