KFC takes a page out of Donald Trump’s playbook in parody tweet about McDonald’s
KFC is using President Donald Trump’s now infamous “Nuclear Button” tweet to rag on fast-food rival McDonald’s.On Wednesday, KFC’s UK and Ireland Twitter account tweeted: McDonald’s leader Ronald just...
View ArticleSnack producer Whitworths partners Aardman and Chapter to launch Bright...
Snack food producer Whitworths has partnered with Wallace & Gromit creator Aardman to develop an animated advertising campaign for its Bright Little Nuts range of natural snacks for children .The...
View ArticleHow advertising could unfold on Alexa this year if Amazon gives brands access
If any business is set to have a happy new year, it’s Amazon; the retailer closed the holiday season with more Prime members than ever before and record sales for its line of devices, with its Echo Dot...
View ArticleTinder’s vibrant animation explores man and womankind’s struggle to couple...
Matchmaking app Tinder is giving an animated history lesson on dating in its new spot by creative production agency Buck.The spot shows the epic history of man and womankind’s eternal struggle to...
View ArticleYasso frozen yogurt introduces pints with new packaging and web design from...
Frozen Greek yogurt pioneers Yasso is expanding its offering with pints, featuring new packaging, as well as a freshly designed website.Working with Boulder, Colorado agency Fortnight Collective, Yasso...
View ArticleIs this the depressing future of brands in a marketplace run by algorithms?
This Christmas was a weird one from the perspective of a brand marketer who is also (obviously) a consumer. My overwhelming impression is that the influence of brands is disappearing from many purchase...
View ArticleAddressing marketer pain points at Portland’s R/GA pitch
At the end of November, 14 companies that are part of R/GA Ventures made their way to Portland, Oregon to pitch both the market’s agencies and brands. While the big prize included a full day of...
View ArticleTechRadar hits the highway on cross-country 'Road to CES' webseries
Consumer technology website TechRadar has been tracking its journey to the US’s biggest tech conference with its first live, cross-country series, ‘The Road to CES.’Through January 7, the series...
View ArticleTaco Bell makes slew of senior appointments as chain focuses on global growth
Taco Bell has bolstered its executive team via a number of senior hires and promotions as the fast-food chain sets its sights on global growth.Chief marketing officer Marisa Thalberg is moving into the...
View ArticleMonster Energy expands partnership with Professional Bull Riders organization
Monster Energy has announced that it is expanding its partnership with Professional Bull Riders, a 25-year-old organization with more than 600 members.The energy drink brand, which has sponsored the...
View ArticleFlipboard announces more in-depth editorial collaborations with publishers in...
Content curation platform Flipboard announced it will more deeply integrate original stories and curated content from publishers into its editorial programs in 2018.The company's news desk said it'll...
View ArticleIrn-Bru responds to fears over impending recipe change
Following a negative response to soft drink Irn-Bru’s decision to alter its recipe and reduce the quantity of sugar in its products, it’s maker, AG Barr has released a statement on its official Twitter...
View ArticleAmazon holds largest click share in paid search advertising in the UK
Amazon UK had the largest click share in paid search advertising in the UK during the festive season according to a study conducted by Kantar Media’s AdGooroo search marketing intelligence platform.The...
View ArticleFacebook founder Zuckerberg to explore cryptocurrency & encryption to...
Facebook founder Mark Zuckerberg in his latest post said that he would be exploring the trends like encryption and cryptocurrency which he also claimed will"take power from centralized systems and put...
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Pernod Ricard brands Bacardi rival Havana Club's latest ad campaign that...
French alcoholic drinks company Pernod Ricard has criticized Bacardi’s rival rum Havana Club after it released its latest campaign that included the claim the brand's heritage as 'Cuban' as being...
View ArticleCES digs deeper hole as it claims adding more female voices to line up for...
Annual technology conference CES faces more criticism for its lack of female representation after an open letter, which promised to rectify the issue for next year, said that doing so would be ‘a...
View ArticleFacebook to bring Instagram stories to WhatsApp
Facebook is to test Instagram Stories on WhatsApp in the latest attempt to combat social media rival Snapchat.As reported by Techcrunch, Facebook has now introduced an option for cross-posting updates...
View ArticleGoogle criticised for PPC ads targeting addicts
Google has come under fire from the UK government for a practice which sees it make £200 every time someone clicks on an advert offering treatment for addictive diseases.A Sunday Times investigation...
View ArticleLondon Mayor warns Channel 4 leaving London will cause ‘disruption for years...
Sadiq Khan has warned that plans to force Channel 4 out of London will cause disruption “for years to come”.The London Mayor was commenting on the mounting pressure the broadcaster faces from...
View ArticleBBC breaches agreement to remove rival websites
The BBC has failed to remove services such as BBC Food and Newsbeat which were agreed nearly two years ago as part of the renewal of its charter. The websites were due to be shut down in response to...
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