Premier League clubs under fire for using junior players to promote gambling...
Premier League clubs such as West Ham and Stoke City have been put in the spotlight for their use of junior players to promote sponsors including Betway and Bet365.Gambling accounts for over 40% of the...
View Article10 questions with... Mark Read, global chief executive of Wunderman
The media and marketing industry is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and...
View ArticleWPP's Kantar combines founding properties into single consultancy
Kantar, WPP’s data investment management arm, has announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to "switch on growth" for brand owners and...
View ArticleIAB & IPA chiefs welcome Matt Hancock appointment as new culture secretary
Prime Minister Theresa May has promoted digital minister Matt Hancock to her cabinet to serve as her new Secretary of State for Digital, Culture, Media and Sport, replacing Karen Bradley. Hancock has...
View ArticleV8 looks to a younger audience for its veggie juice in new campaign
The Campbell Soup Company is introducing what they hope is a younger audience to its products in a creative campaign for V8 Original Vegetable Juice.‘The V is For Vegetables’ is the title of the latest...
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Chevy invites real families to impromptu reunion in new Traverse SUV
Chevrolet is positioning its new SUV, the 2018 Traverse, as the ultimate family vehicle with a new campaign by Commonwealth//McCann that literally brings families together.With a new spot showcasing...
View ArticleR/GA and LA Dodgers’ accelerator enters third iteration, renamed Global...
The Los Angeles Dodgers and R/GA Ventures announced the expansion of their tech growth accelerator - which had marked success in its first two iterations - and their ambitions to take their studio and...
View ArticleESPN and Dr Pepper sweeten deal, add six-year extension as official sponsor...
ESPN announced that Dr Pepper, a longtime sponsor of NCAA college football championship games, will remain the official sponsor of the College Football Playoff (CFP) until 2026, and will be the...
View ArticleThe rum war rages on: Bacardi insists its Havana Club is ‘Forever Cuban’...
Bacardi is fighting back claims that a campaign called ‘Forever Cuban’ for its Havana Club rum is misleading since the liquor is actually made in Puerto Rico.The criticism comes from rival spirits...
View ArticleIMG College Licensing spread cheer to college football fans through...
IMG College Licensing created the largest collegiate licensing campaign in the United States over the holidays, creating 96 videos featuring 227 unique items for 48 well-known colleges and...
View ArticleMayhem is back and breaking his resolutions in latest Allstate ad
At the end of 2017, Allstate’s Mr. Mayhem made a resolution for the new year to cause “no more mayhem” in the new year. After barely a week of serving as a lightning rod, a road flare and a dangling...
View ArticleAnt Financial and Moneygram form strategic partnership after proposed $1.2m...
Alibaba affiliate company Ant Financial’s $1.2 billion bid to purchase global payment service Moneygram has been blocked by the US government.The deal failed to gain approval from the Committee on...
View ArticleHow do you solve a problem like Julian Assange?
After five-and-a-half years holed up in the Ecuadorian Embassy in London, the impasse over Julian Assange, the Wikileaks founder, is as solid as ever it was. As stand-offs go, it’s a corker. Since...
View ArticleTwitter's most popular brands according to emoji analysis
Tweets containing a brand name and an emoji have grown in number by 49% since September 2015 making it more important than ever for comms managers to be able to dissect the purpose and intent of the...
View ArticleVaynerMedia signs on Interbrand veteran Andrea Sullivan as agency's...
VaynerMedia has announced the hiring of Andrea Sullivan, a 16-year veteran of branding consultancy Interbrand, as the agency's first global chief client officer.In her tenure at the Omnicom brand...
View ArticlePizza Hut and Toyota reveal plans for a self-driving delivery vehicle
One of the more outlandish things unveiled at this year’s CES has been the “e-Palette,” a self-driving concept vehicle dreamed up by Toyota that Pizza Hut has big plans for.The automaker and pizza...
View ArticleTwitter’s VP of Europe Bruce Daisley details what it would take to remove one...
Twitter’s vice president of EMEA Bruce Daisley recently revealed that President Trump could face consequences from Twitter if he were to tweet someone’s private address or phone number.Daisley’s...
View ArticleSteve Bannon forced out of Breitbart executive chairman post
Former Trump administration strategist Steve Bannon announced his departure from Breitbart News.According to the New York Times, Bannon was forced out by a former patron, Rebekah Mercer. The news comes...
View ArticleAsda's 'distressing' possession ad escapes ASA ban despite...
Asda's 2017 Halloween effort, which featured a little girl dressed as a witch who appeared to be possessed, has escaped a ban from the advertising regulator despite dozens of complaints from the...
View ArticleDyson ad spiked for implying indoor pollution more damaging to health than...
The Advertising Standards Authority (ASA) has banned an ad from Dyson for implying that indoor pollution was more damaging to health than outdoor pollutants. The spot in question was designed to...
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