Reebok champions its classics in edgy ads starring Ariana Grande, Gigi Hadid...
Reebok has enlisted Ariana Grande, Gigi Hadid, Lil Yachty and more to promote a campaign pushing its Classics range. The 'Always Classic' campaign is focused on Reebok's vintage silhouettes, including...
View ArticleTwitch secures exclusive content from Disney Digital Network’s top creators...
Social video site Twitch has sealed a landmark deal with Disney that will see four of its largest creators comes to the platform to create exclusive content.Jacksepticeye, LuzuGames, Markiplier (all...
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Pringles and Bill Hader introduce fans to ‘Flavor Stacking’ during chip...
Pringles is debuting its first-ever television advertisement during the Super Bowl, which will star Saturday Night Live alum Bill Hader. Pringles and Hader will be showcasing a new chip concept called...
View Article'Trophy' filmmakers on what makes a great story
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment,...
View ArticleThe national advertising model is on life support: it’s time to pull the plug
A fast food chain called Sonic is known for running national television campaigns, despite the fact that many of the people who see the ads don’t live anywhere near a Sonic location.It’s not a mistake;...
View ArticleSnap confirms reports of up to 24 redundancies in a bid to 'scale...
Snap has confirmed reports of up to two-dozen redundancies, with the cutbacks reported to affect employees across some divisions in both the UK and US, as it aims to scale back costs amid stalling user...
View ArticleWhole Foods faces backlash over food shortages at stores
A faulty inventory system at Whole Foods is leading to empty shelves at stores across the country, much to the annoyance of employees and customers alike.According to Business Insider, the Amazon-owned...
View ArticleThe Banksy of Business: HP wants to create an ecosystem between artists and...
Street art, Singapore and HP aren’t three obvious bedfellows, however the launch of a new exhibition called 'Art from the Streets' at the ArtScience Museum in the Southeast Asian country signals a...
View ArticleAd of the day: Singtel tugs on heartstrings with an emotional Chinese New...
Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story.For those not well-versed in Chinese New Year...
View ArticleRed Bull teams up with Cargo to hand out free drinks to rideshare passengers...
Red Bull has struck a timely partnership with Cargo, a startup that provides Uber and Lyft drivers with products they can sell to passengers and make a profit from.Cargo, which currently operates in...
View ArticleIrn Bru has reworked its recipe – but can Scots tell the difference?
When Irn Bru announced it was changing its recipe, there was uproar across Scotland. The social buzz surrounding the announcement was what Scots would refer to as “top banter”, so it was only right for...
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Roll of honour: What makes a Search Award winner
Search is shaping up for an eventful year, what with voice search and Amazon already hot topics within in the industry.But how do you shout out about all the creative and innovative work your...
View ArticleStoryful advances plot with promotion of Mandy Jenkins to editor-in-chief
Storyful, a News Corp-owned social media insights and content company, announced today that Mandy Jenkins has taken the role of editor in chief.Jenkins previously served as the firm’s head of news and...
View ArticleBelvita’s ‘Next Stop, Good Mornings’ tops global list of most emotional ads
A Gravity Road ad for Belvita has been named the number one most emotional ad of 2017 in a new report from System1.‘Next Stop, Good Mornings’, which was released in February last year, was voted by...
View ArticleFacebook targets Eurosport CEO Peter Hutton to ramp up its sports streaming push
Facebook is believed to be on the verge of hiring Eurosport chief executive Peter Hutton in what will be seen as further evidence of its live sports broadcasting ambitions.It was first reported in the...
View ArticleExecs from Wavemaker and Mobext share their thoughts on what's in store...
2018 promises to be one of reckoning for the advertising industry. With unresolved topics such as ad fraud, transparency, brand safety, and attribution, digital marketing’s potential of delivering the...
View ArticlePeriscope adds Connected Experiences team to ensure brands tackle...
Minneapolis-based independent agency Periscope announced the launch of its new team, dedicated to amplifying brands' ability to engage consumers in an "always-on" landscape.With today’s technology...
View ArticleGoogle's six-second challenge finds agencies shrinking to fit fairy...
Google launched its six-second bumper ads nearly two years ago, and in that time the company has seen creative ideas come to life in small spaces. In Google's latest six-second challenge for agencies,...
View Article'Macho' newsroom culture is changing but not fast enough says...
The Drum caught up with three media industry experts and judges of The Drum Online Media Awards on their experiences and views on gender inequality in the industry.2018 marks 100 years of women's...
View ArticleL'Oreal includes a Hijab-wearing model for first time in hair advert
L'Oreal UK, in its latest campaign, has included a Hijab-wearing model, Amena for the first time.In the campaign, she starred alongside model Neelam Gill, Cheryl Tweedy, Dougie Poynte and other women...
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