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Twitter reveals 50,258 Russian-linked accounts which influenced the U.S....
Twitter revealed that it identified 3,814 accounts run by the Kremlin-linked Internet Research Agency (IRA), an additional 1,062 from its last count. The social media platform said in a statement that...
View ArticleMcDonald's pays tribute to people who say no to change in latest campaign
McDonald's Belgium, in its latest campaign, is paying tribute to the people who are ‘unchangers’ to celebrate 50 years of its Big Mac. The spot, called 'the Unchangers', was conceptualized by TBWA...
View ArticleStar India to livestream Vivo IPL in virtual reality
Star India will livestream Vivo Indian Premier League (IPL) in virtual reality (VR) on Hotsar to engage fans through the VR experience. Viewers will also be able to select the camera angles and...
View ArticleFacebook turns to users to identify & rank trustworthy news platforms
Facebook will prioritize news that is trustworthy, informative, and local from trusted sources to combat fake news and strengthen relationship and engage in active conversations with users. According...
View ArticleGoogle partners with Tencent in patent deal to expand in China
Google has signed a a patent cross-licensing agreement with Chinese tech giant Tencent in order to expand in China where its entities like app store, search engine and email services are blocked....
View ArticleFacebook turns to users to identify and rank trustworthy news platforms
Facebook will prioritize news that is trustworthy, informative and local from trusted sources to combat fake news and strengthen relationship and engage in active conversations with users.According to...
View ArticleCoca-Cola joins crusade against plastic in ‘World Without Waste’ recycling...
The Coca-Cola Company has launched World Without Waste, a brand platform that will promote its plans to develop 100% recyclable packing and spearhead recycling behaviours globally.The company vision...
View ArticleRobinsons fruit squash goes after grown-ups in debut from Saatchi & Saatchi
Britvic’s fruit drinks brand Robinsons has shifted strategy to target adult drinkers with the launch of Fruit Creations, a new squash supported by a multi-million-pound campaign.The multi-channel...
View ArticleMinecraft marketing: how Ogilvy & Greenpeace tapped gamer platforms to...
Earlier this month, logging in the lowland Bialowieza Forest of Poland was halted following front-line efforts, media coverage, international pressure and educational campaigning. The latter included a...
View ArticleUK government poised to launch ‘rapid response’ unit to combat fake news
Theresa May’s government is set to respond to the scourge of fake news with the creation of a “rapid response social media capability” in Whitehall itself.Based in the Cabinet Office, the team will be...
View ArticleDB Breweries ends the feud between lager and craft beer drinkers in new...
New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer. The campaign, which launches DB Export Hop Lager, a new drop that...
View ArticleBaidu bolsters AI division by launching two new labs and hiring scientists
Baidu has launched two new artificial intelligence (AI) labs and hired three senior scientists as the Chinese Internet giant continues to bolster its AI division.Baidu has launched the Business...
View ArticleKantar TNS forms strategic alliance with Qualtrics to help brands provide...
WPP’s market research agency, Kantar TNS, has joined forces with Qualtrics to help brands put customers at the heart of their business.The strategic alliance will combine Kantar TNS’s customer...
View ArticlePizza Hut will give out free pizza if fastest touchdown record is broken...
Pizza Hut will give away free pizza to its rewards members if a touchdown is scored within the first 14 seconds of the Super Bowl.The pizza chain is partnering with former NFL wide receiver Devin...
View ArticleBroadcast advertising is no longer king as ideas are more important than ever
2017 marked a watershed moment in the history of advertising: it was the first year that global media spend in digital exceeded that of broadcast television. The 30-second spot, which bestrode the...
View ArticleAd Council and David Schwimmer address sexual harassment in new awareness...
Sexual harassment is at the top of the news and to address the problem, the Ad Council has joined with actor and producer David Schwimmer to present a national campaign designed to empower victims and...
View ArticleRupert Murdoch says Facebook should pay publishers a carriage fee
News Corp executive chairman Rupert Murdoch is calling on Facebook to pay publishers for the news they produce.In a statement, Murdoch suggested that Facebook pay a TV-style “carriage fee” to...
View ArticleDesign is never done
It’s time to rethink the way design is done.For most of us working in digital, the days of handcrafting meticulous, artisanal work are over. Creating digital experiences now requires modular design and...
View ArticleVisit Seattle forges new marketing ground with film grant
For many years, Visit Seattle has taken a more unconventional approach to marketing the city— especially as it relates to creating content. While some tourism organizations may endeavor a more...
View Article‘We want to become a marketing company’: Meet the new Cisco
Mention Cisco and its renowned reputation as a sales and engineering company immediately comes to mind. However, in this digital day and age, the American networking hardware giant is eager to...
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