UK ad spend up for 8th consecutive year although growth to slow in 2018
UK ad spend rose in 2017, outperforming the AA and Warc's projections of 3.1% growth by 0.3%.For the eighth consecutive year, spend was up, hitting a record high of £22.1bn in 2017. It also also...
View ArticleFacebook India partners T-Hub to roll out an innovation programme to foster...
Facebook has partnered with T-Hub, a startup incubator, to roll out the India Innovation Hub Accelerator Programme to foster innovation in augmented reality/virtual Reality (AR/VR) space.T-Hub is a...
View ArticleE-commerce and social are taking over as the key search engines in China
For most people, jumping onto a search engine to search for a product or brand has been the usual behavior for many years.Where to buy the product for the best price, where to find the product, what...
View ArticleAd of the Day: Burger King helps the US public 'ketchup' with the...
Net neutrality is a daunting subject for some, the public could stand to be better informed about the workings of the internet and how it is at risk. Enter Burger King.The fast food chain has taken it...
View ArticleA man whose ‘bleep don’t stink’ is the star of Febreze’s Super Bowl ad
P&G's Febreze is returning to the Super Bowl for the second year in a row with a spot starring Dave, a man whose life is pretty unremarkable apart from the fact his “bleep don’t stink.”Created by...
View ArticleClik here to view.
TV Ad Spend Daily: Whip-smart women in Wells Fargo spot win on NFL...
Brands continue to invest heavily in above-the-line content, and television is still seen as the place to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been...
View ArticleDocumentary director Drew Xanthopoulos on the importance of storytellers
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment,...
View ArticleMcCann New York expands creative leadership team with four appointments
McCann New York has expanded its creative leadership with the appointment of three executive creative directors and a new group creative director.Maru Kopelowicz, Jeff Anderson and Cam Hoelter have...
View ArticleBrand-bound: Anonymous Content signs on Oscar-nominated 'Mudbound'...
Film and commercial production firm Anonymous Content announced the addition of Rees, director of the Oscar-nominated Netflix film Mudbound, for commercial representation.Rees isn't a stranger to...
View ArticleClik here to view.
MediaMonks en la Ciudad: creative production house opens its 11th office in...
Creative production company MediaMonks announced its opening of its 11th office in Mexico City to cater to the growing demand for high-end integrated work in the region.The office will be run by LATAM...
View ArticleClik here to view.
TV commercials led advertising revenue in India in 2017, says report
Bolstered by digitisation in India, TV commercials led the advertising revenue with a 44.2 % share in 2017 according to IHS Markit.The report further predicts TV commercials to grow at a compound...
View ArticleBuzzFeed finally plants its flag in China through licensing deal with Bytedance
BuzzFeed has signed a licensing deal with China’s Bytedance Technology Co, which will help the American publisher circumvent the country’s firewall and enter the Chinese market.The Chinese publisher...
View ArticleGoogle’s new updates give consumers more control over 'reminder ads'
Today, Google announced new tools designed to give consumers more control over the ads that follow them around the web.In a blog post, the company said that their Ad Settings and Mute This Ad features...
View ArticleClik here to view.
Budweiser switches to water to help out those in need for its Super Bowl ad
Budweiser has been more known for its Clydesdales, puppies and frogs for its Super Bowl ads, but its new focus for this year's big game features the brewer helping out storm victims with water.Since...
View ArticleImmediate Future on being 'serious about social' and why hiring on...
Immediate Future chief executive Katy Howell explains why employing experts in social media as opposed to “ninjas, rock stars or gurus” allows her agency to keep pace with the fast-evolving world of...
View ArticleMartin Agency elevates Karen Costello to chief creative officer, replacing...
The Martin Agency has elevated Karen Costello from executive creative director to chief creative officer, filling a hole left by the controversial departure of Joe Alexander. Costello is the first...
View ArticleThomas Byrne to lead Merkle's EMEA agency ops
Tech and data performance marketing agency, Merkle, has promoted Thomas Byrne to senior vice-president agency services EMEA.Byrne will be responsible for leading Merkle’s growth plans for its agency...
View ArticleMercedes brings new twist to 'last person standing' stunt in Super...
Mercedes-Benz is returning to the Super Bowl this year, but instead of a flashy ad, they're bringing a twist to the decades-old last person standing promo stunt. The Mercedes-Benz USA ‘Last Fan...
View ArticleSaatchi & Saatchi chairman hounded on social media over GoFundMe surgery...
Saatchi & Saatchi chairman Richard Huntington was the subject of ridicule on social media and the press after he crowdfund surgery for his dog, Edward Lear.Huntington and his fashion designer wife,...
View ArticleWith System 1 thinking, marketing to millennial moms is surprisingly simple
If there’s one consumer segment brands go wild for, it’s parents – specifically, mothers. As traditional guardians of household spending, moms are prized for their purchase power, their capacity for...
View Article