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The Recording Academy 'plays' New York City through AR leading up...
The Grammys are returning to New York City for the awards' 60th anniversary. In an industry first, the Recording Academy has debuted a short film that documents how the city transformed into an...
View ArticleGyfcat acquires film marketing platform MovieLala
User-generated gif-creation platform Gfycat has acquired MovieLala, a social platform for moviegoers.With the acquisition, Gfycat strengthened its movie marketing capabilities by building on...
View ArticleAmnesty International highlights plight of refugees by having hypnotized...
To shed light on the refugee crisis and the harrowing journey refugees are forced to make on a daily basis, Amnesty International asked five people from the Netherlands and Belgium to go under hypnosis...
View ArticleOverwatch League names T-Mobile and Mondelez International as new sponsors
eSports league Activision Blizzard Overwatch League signed T-Mobile as its official wireless provider. As part of the deal, T-Mobile will also be the exclusive title sponsor of the Overwatch League...
View ArticleESPN secures rights to broadcast EA's Madden NFL 18
ESPN and Disney struck a deal with Electronic Arts (EA) and National Football League (NFL) to broadcast Madden NFL 18 club championship final. ESPN2 will further broadcast an Ultimate League episodic...
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China's smartphone sales decline for the first time, says report
The world's biggest smartphone market China suffered a decline in sales for the first time with annual shipments down by 4% in 2017. According to research firm Canalys, despite the overall slow down,...
View ArticleTwitter introduces sponsored Moments to help connect publishers with brands
Twitter introduced an In-Stream Sponsorship featured sponsored by Moments for advertisers and publishers to engage their audience with relevant content. Advertisers can sponsor Moments from premium...
View ArticleAmazon forced to remove a racist Chinese fancy dress advert after criticism...
Amazon removed a Chinese fancy dress costume after it faced criticism for being racist as the white boy wearing the dress made a slanting eye gesture (see the pic). Amazon might have pulled sales the...
View ArticleThe US Democratic National Committee hires Bob Lord as chief security officer
The US Democratic National Committee (DNC) named Bob Lord as its chief security officer to reinforce the organisation's cyber defences ahead of the 2018 midterm elections.Prior to this, Bob Lord held...
View ArticleNike leads Adidas as sportswear brand with most valuable footballer ambassadors
Nike leads Adidas as the sportswear brand with most valuable football players sponsorship deals. According to a study by the CIES Football Observatory in Neuchatel, Switzerland, the combined value of...
View ArticleBrewdog secures 'important victory' in Elvis Juice trademark dispute
BrewDog has won what legal experts have described as an "important victory" in a battle against Elvis Presley's estate to use the singer's first name in a flagship beer product. The brand was...
View ArticleGlobal ad giants to experience subdued growth in 2018 says BAML
Following three years of muted growth for holding groups like WPP, Publicis and Omnicom, Bank of America Merrill Lynch (BAML) has said it expects some of the world's top ad companies to continue to...
View ArticleUK Government warns energy, health and water brands to prepare for cyber...
The UK government has warned firms providing "critical" services that they could risk fines of up to £17m if they do not have effective cyber security measures in place. Brands operating in the...
View ArticleA nervous Jeff Bezos seeks Amazon Alexa replacement in Super Bowl teaser
Amazon chief executive Jeff Bezos is on the hunt for an Alexa replacement, because the personal assistant has lost her voice. Well, according the storyline of the brand's tongue-in-cheek Super Bowl...
View Article72andSunny continues Asia Pacific expansion with Singapore managing director...
72andSunny has hired former TBWA\Media Arts Lab Shanghai managing director Lisi Davis to lead its newly opened Singapore office.Davis will lead the Singapore office, which opened officially last year,...
View ArticleSingapore Airlines embarks on digital transformation drive as it seeks to...
Singapore Airlines has joined forces with Singapore’s Civil Aviation Authority of Singapore (CAAS), Economic Development Board (EDB), Agency for Science, Technology and Research (A*STAR) and the...
View Article10 questions with... John Wren, chief executive of Omnicom Group
The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest...
View ArticleAlibaba signs up to drive Malaysia's digital transformation, starting...
Alibaba Cloud has collaborated with the Malaysia Digital Economy Corporation (MDEC) and Dewan Bandaraya Kuala Lumpur (DBKL), the city council in the capital, to launch the Malaysia City Brain...
View ArticleA clarion call for 2018: #TimesUp
Awareness is the first step towards change and the #MeToo movement was extraordinary; it empowered women to speak out and revealed the extent of assault and abuse faced by women around the world. But...
View ArticleRise in sales of low-cost mobile phones propels Xiaomi to lead the Indian...
Xiaomi was named as the leading smartphone brand with 25% share during Q4 2017, as the demand for low-cost mobile phones rise in India.According to the Counterpoint’s Market Monitor service's latest...
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