Chinese ecommerce giant JD.com launches Paris office as it readies European...
JD.com has launched an office in Paris in a bid to help build its relationships with French luxury, fashion, food and wine brands as it bolsters its presence in Europe.China’s largest retailer and...
View ArticleTencent takes minority stake in Hollywood production company Skydance Media
Tencent has taken a minority stake in US production company Skydance Media as China’s internet giant moves to increase its presence in Hollywood.The investment is part of a broader strategic...
View ArticleAlibaba Group unveils ‘To the Greatness of Small’ campaign to kick off its...
Alibaba Group has launched its first brand campaign as part of its 10 year partnership with the Olympics, using emotional storytelling techniques to drive awareness of its support of small...
View ArticleCreative work of the week APAC: Downy wants you to send text messages with a...
The winner of this week's creative work of the week in Asia Pacific is Downy, which marked its entry into China by using text messaging to promote their fabric softener products.The Proctor &...
View ArticleOur primary goal is branding globally: Alibaba’s Olympics lead discusses its...
Alibaba has unveiled the first major branding effort for its decade-long partnership with the Olympics, creating an emotional connection to championing the underdog, both sporting and business-wise.A...
View ArticleThe importance of casting for video advertising
If 2017 taught advertisers anything, it is that casting is key to your campaign efforts. Just ask Trivago, Nikon, Ikea, Dove and Giordano, all of who displayed brazen complacency in their casting...
View ArticleTourism Australia releases star-studded teasers for fake Crocodile Dundee...
Tourism Australia has launched a series of trailers for a fake movie, which is called Dundee: The Son Of A Legend Returns Home.The trailers promote the film which features Danny McBride as Brian...
View ArticleKate Howe: The transformation of Volkswagen shows us how to make the agency...
Looking back at January — a miserable month for some, but that time of the year when most of us are seeking a resurgence and a general sense of rebuilding. This revival story in the FT recently about...
View ArticleTOC becomes the first website in Singapore forced to return its ad revenue
The Opinion Collaborative (TOC), former owner of a Singapore socio-political website, The Online Citizen, has returned the SGD $5,000 of advertising revenue it received from UK-based Monsoons Book Club...
View ArticleBBC review finds ‘no evidence’ of gender pay bias but unveils reliance on top...
The BBC has rolled out a plan to ensure more transparency around the pay of its on-air talent after the broadcaster was hit with accusations that it had a gender bias and was overpaying male staff.Days...
View ArticleDroga5 CCO Ted Royer placed on leave, outside firm hired to investigate
Ted Royer, chief creative officer at Droga5, has been placed on leave. An outside firm has been contacted to conduct an investigation.According to Adweek, details of the investigation were not...
View ArticleOla drives its first international expansion in Australia to combat Uber
Indian cab hailing service Ola has stepped up its competition with global rivals, such as Uber, as it announces its first international expansion into the Australian market.As reported by TechCrunch,...
View ArticleFC Barcelona is investing globally to become 'more than a club'
While Manchester United was named as the world’s most valuable football team by Forbes, FC Barcelona (Barca) took the top spot for the team with the most valuable sponsors.As per FC Barcelona's...
View ArticleLine creates financial subsidiary to create and provide cryptocurrency,...
Messaging application Line has formed a new subsidiary company named Line Financial Corporation to create and provide a variety of financial services, including exchanging and transacting virtual...
View ArticleCathay Pacific launches in-flight yoga and meditation programme
Cathay Pacific has partnered with Pure Yoga to create a section in its in-flight content dedicated to yoga and mediation called ‘Travel Well with Yoga’.The partnership is the latest extension of Cathay...
View ArticleEssence opens four new offices in Asia Pacific, bringing its office count in...
Media agency Essence has announced its expansion into four Asia Pacific, countries with the opening of its offices in Mumbai, Bengaluru, Jakarta and Melbourne, bringing its office count in the region...
View ArticleAlibaba’s Taobao has launched a special version of its app for senior citizens
Alibaba-owned ecommerce marketplace Taobao has launched a version of its mobile application, aimed at making its service more accessible to China’s ageing population.According to Alibaba, the new...
View ArticleCreative agency mentality needs less fraternity and more flavour
This isn’t another thought piece about creativity.Nor is it about bravado, independence, data analytics or 2018’s latest buzzwords.It’s simply about the agency’s mentality.I don’t have the luxury of...
View ArticleChannelling Superhumans: how 4Creative’s Alice Tonge is pushing TV boundaries
What does the future of TV look like? Well, there’s a very good chance it looks a lot like Alice Tonge, head of Channel 4’s in-house agency 4Creative and The Drum’s Creative Woman of the Year. We...
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Watch the UK's 10 most complained about ads in 2017 - none warranted ASA...
The Advertising Standards Authority (ASA) has held its annual roll call of the UK’s most complained about ads. Of the top ten, not a single ad was investigated showing a disparity between the rules and...
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