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US Creative Works: featuring BSSP, Droga5, FCB Canada and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of...
View ArticleDespite concerns over Apple's ITP and GDPR, Criteo posts record growth...
French adtech firm Criteo has posted bumper results for the 2017, reporting a year-on-year revenue increase of 28% to reach $2.2bn – showing growth amid concerns from analysts that its success would be...
View ArticleDFS signs up for Team GB sponsorship for 2018 and 2020 Games
Sofa manufacturer DFS has been revealed as the Official Team GB Homeware Partner for the PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games.The unique quirk of the sponsorship is that...
View ArticleLet's build a future without ad fraud
Since thrust into the public eye over the last 12 months, ad fraud and transparency have become two of the industry’s biggest concerns; with the outpouring of bad press over the last year, advertisers...
View ArticleBoots No7 looks to digitise in-store advisory service with Face Study platform
Boots No7 has launched an interactive “digital education platform” for its skincare products after finding women were baffled by the array on offer.Dubbed ‘Face Study’, the online hub displays a real...
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Ad of the Day: Goodyear tires and Dale Earnhardt Jr stay connected throughout...
Dale Earnhardt Jr may be a name more known in the US, but many can relate to the theme of a new ad by Goodyear showing how the now-retired Nascar driver came out from the shadow of his legendary father...
View ArticleIotec launches Ethical Adtech Manifesto to rally for industry action
Players in the adtech industry need to stop exploiting the opaqueness of advertising technology and work together to bring governance back into the system, according to a new report.According to Direct...
View ArticleFinancial Times the only paid-for major newspaper to grow year on year finds...
UK newspaper circulations have largely declined across the board year on year but The Financial Times and free titles Metro and The Evening Standard have bucked the trend.The Sun still boasts the...
View ArticleNew PSA shows how rape victims are forgotten on warehouse shelves as rape...
Every 98 seconds, someone is sexually assaulted in the United States. That staggering number is made even more shocking when one learns that victims often never get justice because their rape kits...
View ArticleOpenX says Google's Exchange Bidding has led to 48% revenue lift for...
A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google's answer to header bidding – have seen an average yield increase of 48% in the 12 months since the...
View ArticleThe changing face of Madison Avenue: how women are leading the way in New...
The Drum looks at the changing landscape of senior female leadership at the New York offices of nine legacy agencies.Legacy New York agency leadership, like the industry itself, continues to work its...
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Audi Q5: Enter Sandbox - a real-time VR test drive
Wouldn't it be cool to test drive a car on tracks you designed yourself in a sandbox? Together with POL, a creative agency from Oslo, the Dutch creative production company MediaMonks developed an...
View ArticleMcDonald’s nixes cheeseburger from Happy Meal as part of larger health push
McDonald’s has made a slew of changes to its Happy Meal menu in an effort to cut back on calories, sodium, sugar and saturated fat.Starting this year in the US, cheeseburgers will no longer be listed...
View ArticlePractical steps marketers can take to put trust back into marketing...
Trust has been high on the wider media agenda for some time. This year in particular, however, it is increasingly being talked about in connection with marketing communications. My former employer...
View ArticleVivendi CEO explains Havas symbiosis: customer insight for content rights
Arnaud de Puyfontaine, chief executive of Vivendi, has given a strong indication of how the media giant will benefit from its 2017 acquisition of the Havas group during the company's quarterly earnings...
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For and against: Nike's 'Nothing Beats a Londoner' campaign
Nothing Beats a Londoner, Nike's new campaign by Wieden+Kennedy, has already been hailed by one tabloid as one of the best ads ever made – but not everyone sees it that way. Here, two ad execs give...
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What the industry really thinks about Keith Weed’s speech
Unilever’s Keith Weed dominated headlines this week with what many were quick to read as a threat to review ad spend with Google and Facebook. However, what on the surface seemed to be a bold statement...
View ArticleCallaway's mesmerizing ball-making video cements the Kimba Group's...
Golf is reasonably conservative, which may be why it has been losing ground with youth to other sports. One of the top golf equipment companies, Callaway, however, has been courting a younger audience...
View ArticleOnce more with feeling: the power of emotion in campaigns
Good marketing means more than just telling consumers why they need your product, it’s about making a human connection. So how can emotion turn a good campaign into a great one?Confession time. I keep...
View Article‘People just assume the worst, maybe it’s just because we’re in adtech’
Eric Eichmann, Criteo's chief executive officer, on the upcoming GDPR, and why Apple’s ITP concerns are ‘nothing new.’Criteo reported better than expected results earlier this week, with the...
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