Create buzz, get outside and trust your team: Tony King of King &...
What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specific actions that can build a successful creative career in the industry. See...
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Ad of the Day: Snickers helps forgetful lovers on Valentine's Day with...
Most last-minute gift buyers give flowers or candy for Valentine’s Day, and it was the latter that sprang forth to help out in London this year, as Snickers came to the rescue of forgetful lovers.As a...
View ArticleFertility clinic network CCRM names Terri + Sandy first-ever agency of record
The Colorado Center for Reproductive Medicine (CCRM) has named independent advertising agency Terri & Sandy its first agency of record.Terri & Sandy was selected after a multi-agency review for...
View ArticleThe Martin Agency pledges to Free The Bid, include women directors in...
The Martin Agency announced a pledge with the initiative to include female directors when triple-bidding for client production.Said the Martin Agency in a statement, the announcement is "an effort to...
View ArticleFootJoy tees up with golf's big stars for campaign by new ad agency BSSP
The golf season is just about underway, even if some of the globe is still under ice, and shoe and apparel brand FootJoy is celebrating with a spring campaign by its new creative agency, Butler, Shine,...
View ArticleCupcake Vineyards asks people to 'choose joy' and enjoy one of...
Cupcake Vineyards states that its wines are “crafted with a passion for celebrating,” which makes the brand’s new campaign, ‘Choose Joy’ a good fit for the reasonably-priced vintner.The campaign, done...
View ArticleWeWork and J. Crew pair up for panel series
WeWork and J. Crew have partnered for a four-part panel series that will focus on topics such as success, professional fulfillment and what it means to be an entrepreneur today.The series kicked off...
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TV Ad Spend Weekly: Comcast spends highly on heroes during first full Olympic...
The Winter Olympics were a boon to new national TV ad spending during the week ending February 11th. Expenditures for new ads increased 77%t from the previous week (excluding spend during Super Bowl...
View ArticleCenter Parcs pulls ads from Daily Mail over Tom Daley column
Center Parcs has pulled its advertising from the Daily Mail after appearing next to a controversial column by Richard Littlejohn, which it said was "completely unacceptable". Titled 'Please don’t...
View ArticleIndian advertising spend to grow 13% in 2018
India’s advertising investment is set grow 13% in 2018, according to GroupM's ‘This Year, Next Year’ (TYNY). GroupM estimated that ad spending in 2017 grew at 10%. Meanwhile, the digital adex...
View ArticleAmazon, Twitter, Verizon and Facebook to compete for NFL live stream rights
Amazon, YouTube, Verizon and Twitter are in contention to bid for streaming rights for NFL's Thursday Night Football as reported by Bloomberg. All three social media giants are reportedly bidding...
View ArticleUber to sell Southeast Asia business to rival Grab in anticipation of IPO
After its merger with Didi Chuxing in China, Uber is set to sell its Southeast Asian business to rival Grab in exchange for a majority stake. The move has been hailed as a strategy to help Uber manage...
View ArticleFacebook warned by the Belgian court to quit tracking people or pay €100m fine
The Brussels Court of First Instance, which has jurisdiction in all disputes that are not assigned by law to other courts, has warned Facebook to quit tracking Belgian citizens' online habits, and to...
View ArticleEx-Google ad moderator says content is approved without proper checks
A former Google employee has claimed that the company’s team of moderators were pressured to approve ads and other content as ‘family safe’ even if it was in a foreign language they did not...
View ArticleFacebook will use direct mail to verify identities of political ad buyers
Facebook plans to send postcards to verify the identity anyone buying a political advert in the US.As reported by Reuters, the postcards will contain a specific code which Facebook which will need...
View ArticleHow ex-BuzzFeed UK editor Luke Lewis plans to build an ‘audience-driven...
Almost five years ago, Luke Lewis was hired by a fledgling news brand to grow both its readership and its editorial team. Now, having left that title millions of readers better off, the BuzzFeed UK...
View ArticleRenault F1 ties with Alibaba's Tmall to 'significantly improve...
Renault Sport Formula One Team has partnered with Alibaba’s Tmall for the 2018 FIA Formula One World Championship.As part of the partnership, the logo of Tmall will be displayed prominently on the...
View ArticleThe Drum Design Awards introduce a new category to champion young talent: 25...
As part of The Drum’s commitment to the next generation of young talent that will help design our future, The Drum Design Awards is launching a special category to herald the top 25 under 25 in...
View ArticleKFC UK calmly clucks about its chicken closure calamity
KFC creatives and communications managers are scrambling together quirky and informative posts to appease consumers who are today suffering from the company's chicken shortage, which has closed many of...
View ArticleFinal call for The Drum Digital Trading Awards
Adobe, Google, IAB UK, Telegraph Media Group, SpotX, Oath Ad Platform are amongst the judges for The Drum Digital Trading Awards 2018. The entry deadline for these awards has now passed, but you can...
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