Will Alexa be the saviour of the copywriting industry?
I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's intelligent personal assistant. We’re seeing...
View ArticlePHD UK announces two C-Suite leadership promotions
Omnicom Media Group’s PHD has announced that it has promoted two of its longest-serving senior UK leaders to C-Suite positions.Matt Sanders, currently managing partner, has been promoted to chief...
View ArticleFacebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war
Well, Mark, you moved fast and broke things. Now, how are you going to fix it? On Friday, Robert Mueller, the special counsel who is investigating the alleged Russian interference in the 2016 US...
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Carl's Jr. and Hardee's get separate personas from new AOR Havas,...
To most consumers, Carl’s Jr. and Hardee’s are essentially the same restaurants, and their creative campaigns have tied together in nearly everything except name. Now, CKE Restaurants, the parent...
View Article383 Project launches RenewBot to help agencies manage hidden project costs...
Birmingham based digital experience studio 383 Project has developed and beta launched its own online subscription product, RenewBot, to help agencies keep track of third party subscriptions and...
View ArticleWhy Adam&Eve's famed creative Ben Priest is bowing out from advertising
Ben Priest has handed in his notice, both to Adam&Eve/DDB and the industry as a whole. But, don't expect the creative force behind some of John Lewis' best ads to re-emerge as a consultant or...
View ArticleStartup founder, agency exec Husani Oakley joins Deutsch NY as SVP-director...
Deutsch’s New York office has added Husani Oakley as its new senior vice president of technology, working across its roster of clients including AB InBev, PNC Bank, Siemens, and DraftKings.He joined...
View ArticleAdvertisers turn to PMPs on mobile amid ongoing brand safety concerns
Private marketplaces (PMP) are a more and more effective way for publishers to monetize their inventory using programmatic technologies, as advertisers increasingly embrace automation but also seek...
View ArticleDo agencies believe Unilever's stance will be a catalyst for change?...
Last week saw Unilever’s marketing chief Keith Weed come forward to say that the agency will be severing ties with those it deems unethical.In a bid to achieve full transparency, Unilever will not be...
View ArticleKarmarama to debate tech’s role in keeping us connected with TED speaker Dr...
The great physicist Albert Einstein once said: “It has become appallingly obvious that our technology has exceeded our humanity”. Nearly a century later, the debate around technology and how it affects...
View ArticleAd of the Day: Mastercard hopes to 'Start Something Priceless' with...
Mastercard has released an emotional advert in the lead up to the Brits about the power music can have in a relationship. The 'Start Something Priceless' campaign opens to "six real people" explaining...
View ArticleSpeedo and Berghaus’ owner Pentland on hiring spree to bolster in-house agency
Pentland Group, the parent company for brands including Speedo, Ellesse and Berghaus, is ramping up its in-house advertising efforts as it hunts 56 marketers, creatives and designers to join its...
View ArticleAmazon Prime members can now get 5% back at Whole Foods
Amazon has added yet another perk to its $99-per-year Prime membership scheme.Prime members who shop at Whole Foods will now earn 5% back if they use the Amazon Prime Rewards Visa card. The non-Prime...
View ArticleMadison + Vine casts VaynerMedia alum Matt Seigel as first-ever...
LA-based branded content agency Madison + Vine has tapped Matt Seigel as its first partner and managing director, responsible for overseeing and helping grow the company’s quickly expanding advertising...
View ArticleSamsung ‘Human Nature’ tugs at the heart strings: The Drum’s Shazam chart
Samsung's inspiring 'Human Nature' campaign has taken sixth place in this week's Shazam Chart.The video, featuring The Killers''All These things That I Have Done', details many life struggles and...
View ArticleGoogle says AdSense Auto ads will ‘take care of the rest’ for publishers
Google has today (February 21) announced AdSense Auto ads, a new feature to its adtech offering which it claims will help publishers better monetize their websites using machine learning.The online...
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Inside The Brits' extensive social media strategy to drive viewers to...
As The Brit Awards returns to television tonight (21 February), the BPI and its social and digital agency Somethin' Else are doing everything they can to ensure it reaches more screens than ever...
View ArticleOne Championship partners Telenor Myanmar to expand in the region
One Championship has announced a partnership with Telenor Myanmar to engage fans in the region.The partnership will commence at One: Quest for Gold, which is scheduled for 23 February at the Thuwunna...
View ArticleWhy bending the rules on social costs more than a fine
For years, the mantra touted by every social expert is that brands need to 'be transparent and honest' when engaging in social networks. But some companies deliberately flout this unwritten ethical...
View ArticleWhy Mr & Mrs Smith has merged sales and marketing under a new chief...
Luxury travel brand Mr & Mrs Smith recently appointed former Dixons Carphone marketer Julian Diment to the newly created role of chief growth officer. As the company’s chief executive tells The...
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