Coty focuses on AI with growth accelerator competition
Coty, the global beauty company, is to begin a new technology start-up programme which will offer $100,000 in cash prizes for the best pitches involving artificial intelligence (AI) solutions.The...
View ArticleAd of the Day: zoo subverts newspaper 'births, deaths &...
Dublin Zoo and agency Rothco have quietly spoofed the traditional ‘birth, deaths and notices’ section of a newspaper as a stark reminder of the wild rhino’s plummeting population.Appearing in The Irish...
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US Creative Works: featuring the Kimba Group, King & Partners,...
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of...
View ArticleO2 renews its #FollowTheRabbit live music pledge
O2 has unveiled new marketing around its support of live music with an ad urging its members to #FollowTheRabbit.The driving force of the campaign is the knowledge that people should break out from the...
View ArticleVox Media lays off 50 employees, largely from native social media video teams
Vox Media has cut around 5% of its global workforce, many of whom work for the publisher’s social video sector.Racked, Curbed, SB Nation and the Video Services teams will be “bearing the biggest...
View ArticleUnilever and the struggle to find balance in advertising's moral maze
Everyone’s catching the censorship bug and, if we don’t watch out, it could kill our freedom of speech. Unilever appear to be the latest company to have succumbed to the aggressive tactics of cyber...
View ArticleManchester United, YouTube's most viewed English club, finally launch...
Manchester United (MUFC) have launched a YouTube channel, with both the club and the Google-owned platform spotting an opportunity to capitalise on the fact that despite having no official presence on...
View ArticleAd of the Day: CoverGirl stands out by featuring a model with vitiligo
The faces of beauty are changing and becoming more diverse, as is evidenced by CoverGirl’s latest ad featuring a model with vitiligo, a skin in which the skin loses its pigment cells.The model, Amy...
View ArticleNUJ warns of UK newspaper duopoly as CN Group joins Newsquest
The National Union of Journalists (NUJ) has issued a warning that Trinity Mirror and Newsquest may form a newspaper duopoly over the regions of the UK due to the rate that they are acquiring...
View ArticleMarketing’s Changemakers: why General Mills is asking teenagers for their...
Welcome to Marketing’s Changemakers, a new series from The Drum that tells the stories of brands trying to change the world in ways both big and small. Here, chief communications officer of General...
View ArticleNew York Times print ad names and shames NRA-funded politicians
Gun control groups have run a striking two-page print ad in The New York Times to share with the US public the lawmakers who accept NRA donations, just days after a mass school shooting in Florida.The...
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Slam dunk commerce: Jordan Brand and R/GA debut Snapchat augmented...
R/GA has created a Snapchat experience for Jordan Brand’s 30th anniversary on NBA All-Star Weekend, with the help of Darkstore and Shopify.The experience, which celebrated the 30th anniversary of...
View ArticleWhy Google needs to have the answers
In 2018, being number one isn’t enough, at least as far as search is concerned. While the competition has historically been between brands fighting for a top position in search results, it’s no longer...
View ArticleHow the Three Billboards phenomenon has become a visual meme
Billboards caught fire -- literally -- in Martin McDonagh's critically acclaimed 'Three Billboards' movie. Now, the film's distinctive black-on-red all-caps creative has become a fast-spreading visual...
View ArticleMindshare South Asia shakes up leadership team
Mindshare South Asia has restructured its upper tier in a bid to aid its collaborative efforts with other parts of the company.The GroupM agency announced that Amin Lakhani of team Fulcrum will take on...
View ArticleKylie Jenner and Maybelline cast doubt over 'sad' Snap’s purpose,...
Kylie Jenner and Maybelline have both posted negative sentiment about the utility and effectiveness of Snapchat – two incidents that may have contributed to a decline in the market value of its parent...
View ArticleAd of the Day: Sun Bingo takes on 'Are You Gonna Bang Doe' in...
Sun Bingo’s latest ad wholeheartedly eludes the crusty stereotypes associated with the sedentary gambling game, tapping into meme culture with rapping horses, the director of People Just Do Nothing and...
View ArticleYouTube Re:View: Dua Lipa’s ‘new rules’, Sparkling Kylie Minogue and The...
Welcome to our weekly roundup of YouTube Re:View. This week we witness The Queen crash London Fashion Week, comedian Jack Whitehall showcase his best teaching skills and Stranger Things star Natalia...
View ArticleCarlsberg calls time on England sponsorship as focus broadens to live music...
Danish beer brand Carlsberg is to hang up its boots as a sponsor of the England national football team after backing the club for 22 years.The advertiser instead plans to broaden its attention with a...
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Peruvian dairy brand searches for worst 'butter fingers' goalies to...
Peruvians love their football but they also demand the best from their players. To help improve the stock of Peru's goalkeepers, local dairy products company Laive is on the search for the country’s...
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