The Drum launches Facebook frame to let readers see their pet on the cover
You may have noticed The Drum has gone a little animal crazy, and no it's not because we are about to open a pet magazine. This month, to mark the mobile issue of the magazine, we asked readers to send...
View ArticleHarveys and Bensons for Beds name all-agency marketing team
Harveys and Bensons for Beds are doubling down on their joint growth vision with the appointment of an all-agency team to propel it toward its goal as Britain’s number one bed and home furnishing...
View ArticleICO readies campaign to educate UK public around GDPR
The Information Commissioners Office (ICO) is readying a campaign dubbed 'Your Data Matters' to educate the UK public on what forthcoming General Data Protection Regulation (GDPR) rules mean for them....
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U OK…hen? Iceland ambushes KFC with chicken shortage ads
Frozen food retailer Iceland is cheekily looking to sell fried chicken off the back of the KFC's recent poultry shortage.There has been no shortage of news around KFC's chicken drought, caused by a...
View ArticleAudience-first: the future of paid performance
What does ‘audience-first’ mean to you?If you don’t understand your audience moving through 2018/19, you will start to see lower click-through rates, which will affect the overall results of your...
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Audi gets the heart beating (literally) in new 'Final Breath' spot...
Carmaker Audi tells the story of an adventurer letting his life flash before him in a cinematic new spot created by San Francisco agency Venables Bell & Partners. As the man's loved ones surround...
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Vodka maker asks New Yorkers for their 'Absolut Truths' in the Big...
Absolut Vodka is a uniquely Swedish company, but even as it touts its ‘Nothing to Hide’ campaign with naked employees in its home country, the global brand travels a more hipster route for its latest...
View ArticleSan Francisco indie TBD hires Intel creatives Leila Moussaoui and Sara Uhelski
San Francisco-based agency TBD announced the appointments of Leila Moussaoui and Sara Uhelski, art director and copywriter, respectively.The pair have previously worked together for several years in...
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TV Ad Spend Weekly: Toyota doubles down on Olympic storytelling
Advertisers are continuing to spend big during the Winter Olympics. The games accounted for 28% of new national TV ad spend during the week of February 12th. Overall, advertisers spent $129m on new...
View ArticleFC Barcelona's quality over quantity strategy helps it gain record...
FC Barcelona powered ahead of Manchester United and Real Madrid to be named as the club with record engagement according to Blinkfire Analytics. FC Barcelona, which boasts of around 313 million...
View ArticlePriyanka Chopra ends contract with Nirav Modi brand
Actress Priyanka Chopra has terminated her contract with Nirav Modi jeweler brand after the it's owner was entangled in an alleged fraud against Punjab National Bank (PNB). Priyanka Chopra has appeared...
View ArticleDropbox files for IPO of upto $500m to tap into the public market
Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the U.S. Securities and Exchange Commission according to Reuters. The data-sharing company in its regulatory...
View ArticleGoogle announces Carrier program and expansion plans for Assistant
Google has announced that Google Assistant, already available in eight languages, will be made available in more than 30 languages by the end of the year. Google also plans to make Assistant...
View ArticleAmazon, Facebook & FedEx under pressure to cut NRA ties as global brands...
Some of the world’s biggest brand names from Facebook, Amazon, Hertz and FedEx are feeling the pressure from reaction to the outcry against the National Rifle Association (NRA) stance towards gun...
View ArticleOnline game 'Bad News' to help teenagers recognise fake news
The University of Cambridge has designed a game to educate people about how fake news and conspiracy theories travel online.The game, called 'Bad News', allows players to build a social media following...
View ArticleDropbox files for IPO of up to $500m to tap into the public market
Dropbox Inc has reportedly filed for an initial public offering (IPO) of up to $500m with the US Securities and Exchange Commission according to Reuters.The data-sharing company in its regulatory...
View ArticleRakuten video-on-demand platform launches partnership with Golden State Warriors
Japanese e-commerce giant Rakuten is no stranger to sports sponsorship and partnerships, and its latest with the NBA’s Golden State Warriors is the next step in expanding its reach to a broader...
View ArticleNRA accuses brands of a 'shameful display of political and civic...
The National Rifle Association (NRA) has spoken out over the #BoycottNRA movement which has now seen more than 20 brands cut ties with the association, with Amazon, Facebook and FedEx under pressure to...
View ArticleDroga5 confirms New York layoffs
Droga5 has confirmed the agency has shed 5% of its New York office, approximately 40 members of staff. In a statement issued to The Drum, the agency claimed the layoffs were “in order to reshape the...
View ArticleTwitter makes changes to tackle spam bots
Twitter has made more moves to tackle bots on its platform. Speaking via a blog post, the social media network’s trust and safety manager, Yoel Roth, confirmed changes to both Twitter and TweetDeck to...
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