Snapchat assures users 'we hear you' as it responds to calls to...
Snapchat has responded to the 1.2 million people who put their name to a Change.org petition calling for the app to reverse its controversial redesign promising changes. The new look separates content...
View ArticleAmnesty International calls out DC Metro's decision to ban ads...
Amnesty International has hit back at DC Metro’s decision to turn down its ad campaign highlighting “hateful rhetoric” from world leaders including Donald Trump, Vladimir Putin and Kim Jong Un. The...
View ArticleRyanair chief technology officer: ‘I find out about our projects in the papers’
Ryanair’s chief technology officer has been the unseen presence behind some of the biggest changes implemented by the budget airline in the past four years, but he’s admitted it’s a tough job as he...
View ArticleVerizon’s Oath marks MWC with international roll-out of mobile-first ad units
Oath has kicked off its Mobile World Congress (MWC) activity with the international roll-out of a suite of ad formats, including augmented reality (AR), full-screen native and interactive ad units, as...
View ArticleTelaria’s CEO says ‘conflict-free’ business and CTV drive continued growth
In its second quarterly earnings call since shedding its buy-side business and subsequent rebrand, Telaria today (February 26) posted continued notable revenue growth and significantly reduced losses...
View ArticleBirds Eye revives classic 'Waffly Versatile' jingle for...
Birds Eye is looking to evoke a sense of fun and nostalgia by reviving its classic 'Waffly Versatile' jingle for the Instagram generation. The catchy 80s melody, which touted the adaptable nature of...
View ArticleDoes adtech have a heart? A panel of marketers discuss trust, brand safety...
First it was Marc Pritchard from Procter & Gamble, and more recently Unilever’s Keith Weed– calling out the failings of the adtech industry. From brands pulling away from YouTube amidst radicalism...
View ArticleFlattr unleashes creativity at The Drum’s Speakeasy in Austin
Every year creatives flock to South by South West (SXSW) festival in Austin, Texas, to shape their experiences, discover a glimpse of the future, and of course – party.To get a taste of some of that,...
View ArticleGlad touts strength of new trash bag by sending it through airline luggage...
Glad trash bags have long been touted for standing up to the toughest trash, but a new campaign takes the concept to a torturous limit. Glad introduced ‘Torture Tests,’ to promote its new ForceFlex...
View ArticleWhy Nokia keeps launching retro smartphones at Mobile World Congress
Nokia has caused waves at Mobile World Congress (MWC) in Barcelona with another reimagining of its classic phones, this time the 8110 flip phone. Nokia's Finnish partner, HMD Global, is largely...
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Nike's 'Nothing Beats a Londoner' finds unlikely rival in the...
‘Nothing Beats a Londoner? Sailing is having none of it’. So says the Royal Yachting Association (RYA) in one of the more bizarre creative responses to Nike’s lauded celebration of the capital’s...
View ArticleCNN president to government: 'regulate Google and Facebook or our...
The president of CNN has called on the US government to do more to regulate Facebook and Google, saying their dominance is the “biggest issue facing the growth of journalism in the years...
View ArticleUnilever vows 50% of the startups it works with will be female-led by 2023
Unilever has committed to increasing the number of female-founded startups it invests in. Right now, just 23% of its investment goes to female-led businesses; by 2023 it wants that to be 50%.Unilever...
View ArticleIndustry insight: what brands should do about the NRA
The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and...
View ArticleBentley Collection relaunches e-commerce site to reflect the ‘design...
Luxury automotive brand Bentley has relaunched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of...
View ArticleVodafone usurps MWC's 5G talk with mission to install 4G – on the moon
Vodafone is looking to install the moon’s first 4G network, a move that serves as a stunt and an apparent prediction that there will be future activity on the rocky satellite. Weeks after Elon Musk...
View ArticleFormula 1 goes OTT with F1 TV streaming service in Europe and US
Formula 1 has launched its own bespoke streaming service, selling directly to consumers in two dozen markets. The service, costing around $8-$12 a month, will be available in Germany, France, the US,...
View ArticleMobile World Congress day two: here's what you need to know
With most of the major new device announcements already out, day two of Mobile World Congress (MWC) in Barcelona was a more subdued affair. Here's what you need to catch up on. Taking to a stage two...
View ArticleWPP firms Burston-Marsteller and Cohn and Wolfe merge
WPP today (February 27) announced the merger of public relations firms Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW).BCW will be helmed by current Cohn & Wolfe...
View ArticleHow to market your 'store within a store'
Retailers have had their fair share of woes over the last decade as they negotiate technology, new and disruptive businesses, and an ever changing political and economic situation. The bright side is...
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