Murdering widower is thwarted by dead wife's pension pot in disturbing...
To mark Equal Pay Day Europe, Belgian agency Mortierbrigade has created a rather unsettling film starring a young man and his older bride, in which the financially unfruitful death of the latter acts...
View ArticleKroger-owned Fred Meyer will stop selling guns to anyone under 21
Grocery giant Kroger will stop selling guns to anyone under 21 at its regional chain of Fred Meyer stores.The grocer is the latest to add its name to the list of companies who are changing their gun...
View ArticleCommercial power doesn't stop at New Year
Though resolutions are common in January, it isn’t necessarily the best – or only – time of year to connect with customers seeking change.On New Year’s day, I resolved to use my iPhone a lot less. Yet,...
View ArticleBlockchain: the answer to programmatic advertising’s woes?
Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and...
View ArticleMarketing’s Changemakers: Smirnoff rolls out ‘Equalizer’ tool on Spotify to...
Welcome to Marketing’s Changemakers, a new series from The Drum that tells the stories of brands trying to change the world in ways both big and small. Here, Smirnoff’s global senior brand manager Neil...
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Oscars campaigns vary from mimicry to empowered, humorous to artistic
Nothing touches the Super Bowl in terms of advertising dollars, but the Oscars broadcast certainly comes as close as it can. At up to $2.6m per spot, the Academy Awards commands a high price, and...
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YouTube Re:View: Manchester United makes it official, Drake’s plan and royal...
Welcome to our YouTube Re:View. This week we find out who’s on the guest list for the big royal wedding in May. Also get an insight into rapper Drake’s softer side and see Stephen Fry opening up to his...
View ArticleWhy everything you’ve heard about (in-app) header bidding is fake news
In his keynote speech to this year’s 2018 IAB Annual Leadership Meeting, Keith Weed, Unilever chief marketing and communications officer, stated that he will ‘only partner with organizations which are...
View ArticleViant confirms closure of UK operations amid Meredith Corporation’s Time Inc...
Meredith Corporation is to close the UK offices of its adtech offering Viant, a confirmation that comes as it divests its UK and US interests, as indicated by the sale of Time UK earlier this...
View ArticleAd of the Day: Tennent's unveils 'snowball practice' billboard...
Undeterred by the havoc the 'Beast from the East' has wreaked on the UK, Tennent's has unveiled what it says is the UK's biggest snowball practice target in the form of a giant billboard.Located in the...
View ArticleNest launches camera doorbell with prom night spot that shows a teachable moment
When Google bought smart thermostat company Nest in 2014 for $3.2bn, it most likely imagined that the company would expand its product offerings and be a leader in home technology. A new spot for the...
View ArticleSamsung Galaxy S9 spot encourages makers by featuring prominent women in...
On this Oscars weekend, Samsung is celebrating the women who are helping to change the face of Hollywood and the entertainment industry by showcasing them in the latest spot for the Galaxy...
View ArticleDowDuPont's agriculture offering plans to spin off, launch as Corteva...
DowDuPont’s agricultural division announced that it's spinning off into its own brand, launching as Corteva Agriscience.WPP agency Ogilvy worked with client DuPont on the development of the new brand’s...
View ArticleWPP's gender problem: proof that the same old isn't working anymore
This year, by law, all public companies in the UK with more than 250 employees must report their salaries by gender and identify the pay gaps. WPP released their report yesterday and to say it wasn’t...
View ArticleKimberly-Clark launches global creative review
Kimberly-Clark, the parent company of brands including Huggies, Kleenex and Cottonelle, has launched a review of its creative agencies.The packaged goods giant has long worked with WPP on creative,...
View ArticleToyota's newest immersive magazine insert checks your heartbeat as it races
Saatchi & Saatchi creatives put together an immersive, 3D hand-made insert to promote Toyota’s new Camry.The technology required assistance from dimensional print marketing firm Structural...
View ArticleFacebook Watch to showcase unscripted series by Kim Kardashian West
Kim Kardashian West is set to star in her own series called 'You Kiddin' Me' which will run on Facebook Watch.The series will feature famous people being pranked by their own kids according to Variety....
View ArticleAmazon's Alexa loses her voice for real this time
Alexa users across America are complaining about the smart assistant being unresponsive.Alexa’s unresponsiveness caused an outrage on social media.An Alexa user @BeeLeevMee on Twitter tweeted to Amazon...
View ArticleWWE promotes Brian Flinn to chief marketing and communications officer
WWE has announced the promotion of Brian Flinn to chief marketing and communications officer.Flinn who was formerly WWE's executive vice president, marketing and communications since 2015, will now...
View ArticleTwitter to measure conversational health to tackle abuse
Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform. To achieve that, Twitter is working with a non-profit research organisation Cortico and...
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