eBay introduces '$10 and under' section to combat Amazon
A new section with products worth $10 and under has been introduced by eBay to combat online ecommerce rival Amazon.The categories include fashion, tech, home décor, beauty, fitness gear, and other...
View ArticleLadbrokes to cut sports sponsorship spending by £8m due to FOBT
UK bookmaker Ladbrokes Coral is set to cut £8m it spends each year on sponsoring sports as a result of the new rules being contemplated by the UK government on gaming machines.The UK government is to...
View ArticleMcDonald’s golden arches ads lead drivers to the nearest restaurant
McDonald’s has conceived an astute way of using its branding to lead commuters into its outlets, by sharing bits of its famous golden arches upon select outdoor ad buys.The campaign from Cossette...
View ArticleMeeting mobile head-on: How retailers can battle back
Mobile is more than just consumer inclination to shop from the comfort of the couch; it is a phenomenon that tremendously influences purchasing behavior, and should equally influence retailer’s...
View ArticleCadillac unveils new compact SUV and hands-free driving tech in Academy...
Cadillac is looking for its own version of gold this Oscars season by airing three television spots during the Academy Awards telecast, showcasing its future with two models, the Super CruiseTM and the...
View ArticleGuerrilla activists reimagine movie posters with black leads to underline...
Black Brixton teens have “begged and hustled" to develop a vast outdoor ad campaign to create a conversation about the lack of black actors in top movies and shows. To do so, they shot, developed and...
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Oscars ads vary from mimicry to empowered, humorous to artistic
Nothing touches the Super Bowl in terms of advertising dollars, but the Oscars broadcast certainly comes as close as it can. At up to $2.6m per spot, the Academy Awards commands a high price, and...
View ArticleThe Onion warns 'ungrateful prick' readers to 'Click The...
The Onion has launched an honest and amusing tirade about its funding model, telling readers to stop just reading the headlines.An article entitled ‘We Don’t Make Any Money If You Don’t Click The...
View ArticleDiet Madison Avenue's Instagram account shut down
Today (March 5), the Instagram whistleblower account Diet Madison Avenue (DMA) was shut down.A tweet from the group, which had been curating the ad industry's conversations around sexual misconduct...
View ArticleThe secrets of the PC systems and components sector's success
The PC systems and components market has seen substantial growth over recent years. There are so many players, from informational sites which house reviews and forums and commercial websites who sell...
View ArticleRas Al Khaimah Tourism Development Authority appoints Rooster PR to promote...
The Ras Al Khaimah Tourism Development Authority (RAKTDA) has appointed Rooster PR as its retained UK PR agency. The Rooster team will promote the Emirate through creative campaigns, activations and a...
View ArticleGroup Nine Media hires Buzzfeed, Huffpost sales exec Terry City to lead west...
Group Nine Media, a digital-first media company, announced the hiring of Terry City as vice president of sales for the west coast.City has over 20 years of experience under his belt in media,...
View ArticleHow to tell when someone is talking BS about blockchain
Just three months into 2018 blockchain has emerged as one of the most over-used buzzwords in the digital industry and beyond. Terminology around the tech has reached saturation point and with SXSW,...
View Article'A whore, a phoney, a little bitch': women recall insults of female...
FCB Amsterdam and Wefilm have joined forces to launch ‘It Won’t Stick’, a campaign that encourages women to support – not shame – each other by commiting real-life hurtful comments to film.The hero...
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Stodge Podge 2018 in pictures: are you featured in our gallery?
The annual Stodge Podge lunch took place in Manchester on Friday, bringing together the creative industry's great and good for one afternoon only to wine, dine and chat.In keeping with tradition, the...
View ArticleTrinity Mirror reveals 15% gender pay gap
Trinity Mirror’s median gender pay gap stands at 15% in favour of men, the company reported today.The publisher, which employed 2,804 men and 1,971 women in 2017, released two sets of figures for its...
View ArticleHelzberg Diamonds adds Ellen Junger as CMO, puts a ring on Carmichael Lynch...
Helzberg Diamonds has announced a "focused effort on innovating its marketing strategies," adding Ellen Junger as its new chief marketer and naming Carmichael Lynch as agency of record.Helzberg, a 100...
View ArticleSnickers rolls out new almond and peanut butter-based creative, extends...
Snickers advertising is usually good for a laugh, and its new creative spots for Snickers Almond and Snickers Real Peanut Butter has plenty of giggles. BBDO New York have put together two spots that...
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Century 21 rebrands to combat complacency in the real estate market
Century 21 Real Estate has unveiled a rebranding campaign that represents a complete overhaul and one that aims to combat complacency and mediocrity in the real estate industry.According to the...
View ArticleAs International Women's Day approaches, should we be exclusive in...
There’s a new addition to the Bloomsbury set: Albright – Britain’s first women-only private members club.Named in honour of America’s first female secretary of state, Madeleine Albright (who famously...
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