Channel 4 to move 300 jobs from London with cities invited to pitch for...
Channel 4 is to move more than a quarter of its staff out of London to help distribute media jobs throughout the UK.After more than a year of speculation that the broadcaster could leave London, it has...
View Article'Be as honest as humanly possible': Exceptional Women of the World...
Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and...
View ArticleLexus gets conceptual, creates perceptual origami art to celebrate customer...
Lexus has collaborated with artist Michael Murphy to create a piece of art to celebrate the brand's guest experience.The work, made up of more than 2,000 thank you letters from customers and folded...
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'Do you have this in a JK Rowling?': Miss Labelled creatives swap...
Independent creative duo Bex Conyngham-Hynes and Dan Scott have designed a range of alternative clothing labels for women.The Miss Labelled campaign features a range of celebrities from Meryl Streep to...
View ArticleBlockchain ‘likely to happen’ where transactions are expensive or...
Blockchain is fast becoming the buzzword of 2018. Mass adoption of blockchain in advertising is likely happening in segments of the industry where transactions are expensive due to a lack of trust or...
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Brands and agencies press for progress: an #InternationalWomensDay roundup
International Women's Day has taken on added meaning in the advertising sector, with the rise of anonymous whistleblowers, revelations of a ever-wide gender pay gap, and the rise of movements such as...
View Article"Women's movement no longer a wave, but a boiling sea": Cherry...
To celebrate International Women's day, Cherry London invited over 100 women – reflective of the 100 years since the tradition was first celebrated – to a panel of 'wonderwomen' who discussed how best...
View ArticleFinalists for The Drum Search Awards 2018 announced
The Drum Search Awards 2018 judging has been and gone and the nominations can now be announced.This year’s submissions saw a mix of categories stand out to the judging panel including, Rising Star,...
View ArticleCopa90 and Heineken partner on MLS-related social video series, and fan-made...
Heineken USA today (March 8) announced a partnership with multi-platform soccer media outlet Copa90, to release a six-part original content series for Major League Soccer (MLS), and a documentary on...
View ArticleThe value of perspective: a reflection and call for intersectional industry...
Although I’m grateful to work alongside many female colleagues at Orcí, International Women’s Day makes me think of the many times along the way when I’ve been the only woman in the room—and sometimes...
View Article'Sweeter together': inside McVitie's bold £9.7m pivot from...
McVitie’s is to ditch its longstanding, and popular, ‘Sweeet’ campaign, exchanging fuzzy kittens and puppies for a £9.7m purpose-driven push launching under the strapline ‘Sweeter Together’.Created by...
View ArticleAd of the Day: MoneySuperMarket transforms Action Man into a flamboyant,...
Just days after announcing their impending split, MoneySuperMarket and Mother have unveiled the latest character in their long-running ‘save money and feel epic’ campaign – Hasbro’s Action Man, who...
View ArticleWeChat reaches one billion user milestone
WeChat, China’s most popular social media platform, has passed the one billion monthly active user mark. The milestone, which was achieved over the Chinese New Year holiday in February, was revealed...
View ArticleHBO builds Westworld town at SXSW to promote season 2
HBO has set up a recreation of the Westworld fictional town of Sweet Water at SXSW in order to promote the second series of the hit science fiction drama. With the return of the series set for the end...
View ArticleRiding the Olympic wave in Asia: what is the value of sponsoring the Games?
The recently concluded 2018 Winter Olympics in PyeongChang, South Korea marked the start of Chinese e-commerce giant Alibaba 10-year partnership with the International Olympic Committee (IOC).With the...
View ArticleDundee campaign to add $860m to Australian economy by 2020
Tourism Australia’s Dundee: The Son of a Legend Returns campaign will contribute an extra $860m to the Australian economy by 2020, according to the tourism body’s chief marketing officer Lisa...
View ArticleIt doesn't take a 'brand safety officer' to solve...
Just last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following the Florida school shooting. Immediately beneath was an ad for a...
View ArticleAgency-startup relations: it’s time to stop the tech tourism and learn from...
Startup speed dating with no actionable output is rife, and innovation chiefs are under pressure to bring in a huge number of opportunities each month. Just last week a new company came in and told me...
View ArticleIf we want to empower mums on Mother’s Day, let’s start by supporting dads
All credit to the advertising industry for taking steps to become more mum-friendly. But focusing on working mothers is only part of the picture. Many new mums can’t return to work, or can’t return in...
View ArticleSt Ives Group consolidates three agencies into Edit
St Ives Group has merged three of the agencies under its umbrella, mirroring the current trend of consolidation at big agencies.Response One, Amaze One and Occam will, from 19 March, be known as Edit...
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