Are stories dead - or just the way we tell them? Five ways advertisers can...
The past month of my life outside of work was spent judging branded entertainment award show entries. As I watched submissions, patterns began to emerge. The one glaring takeaway was this: The stories...
View ArticleAmnesty International UK puts families in glass box to highlight problems...
Amnesty International UK has launched a living installation highlighting the significance of spending time with your family, as it calls on MPs to attend a parliamentary debate and vote to reunite...
View ArticleFacebook and Major League Baseball partner on exclusive national weekly game...
Major League Baseball (MLB) and Facebook today unveiled a newly expanded partnership for the 2018 MLB season, highlighted by what it calls is a “historic” agreement to produce and broadcast one game...
View ArticleDC Comics sets up shop at SXSW with superhero pop-up
DC Comics is hosting a superhero-filled pop-up experience for the whole of SXSW in Austin, Texas.The activation, which is open to both SXSW attendees and the public, is primarily promoting the upcoming...
View ArticleDianomi boosts growth strategy with £6.3m investment deal
A native content marketing platform called Dianomi has taken a £6.3m investment of patient capital investment from The Business Growth Fund (BGF).The investment will support Dianomi's growth and...
View ArticleUniversal Society of Hinduism urges Pharrell Williams, Adidas to rename Holi...
A group of people who follow Hinduism have vented their fury towards Adidas Originals new Holi inspired collection launched in collaboration with Pharrell Williams.The protest is being spearheaded by...
View ArticleTim O’Reilly on the good technology can do for society: ‘Our digital systems...
The growth in the adoption of technology should not be something that is feared by society if put to the use of prosperity and good, that was the message of the keynote presentation delivered by...
View ArticleObamas 'in talks' for Netflix production deal
Former US president Barack Obama and wife Michelle are in talks to make exclusive content for Netflix. According to reports, the Obamas would produce shows for the streaming service focusing on...
View ArticleBBC Three celebrates individuality with 'Perfect Day' refresh
BBC Three has marked two years since moving online with an update to ‘Perfect Day’. Starring those who have featured in stories, documentaries and comedies from BBC Three, the short film showcases the...
View ArticleAmazon's The Grand Tour runs out of gas
It looks like it could be the end of the road for Jeremy Clarkson’s hit Amazon Prime show ‘The Grand Tour’. According to reports, while the team are currently working on a third season, the streaming...
View ArticleFake news travels faster and reaches more people than legitimate reports,...
Fake news, especially false political news, travels faster than legitimate reports a study from Massachusetts Institute of Technology (MIT) has revealed. Spanning 126,000 rumours and false news stories...
View ArticleTwitter looks to overhaul verification process
Twitter is looking into how it can revamp its verification process as the social media site looks to battle the bots on its platform. Speaking via a livestream on the Twitter-owned network Periscope,...
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Vimeo on 10 years of Staff Picks & building it’s huge growth: 'we...
“Not much lasts for 10 years online so the fact that we have made it this far is a testament to the Staff Picks initiative,” says Vimeo’s director of curation, Sam Morrill while discussing a decade of...
View ArticleBrass makes two senior promotions following agency proposition refocus
Leeds based creative marketing agency Brass has promoted its former digital account director, Harry May-Bedell, to head of brand communications and James Wheatley, its former head of technical and...
View ArticleBank of America & Belkin win Valiente Awards for marketing leadership...
Senior marketers were in the spotlight at the fifth edition of the Valiente Awards at SXSW. The peer-judged honor was given in five categories with winners from brands such as Belkin, Bank of America,...
View ArticleWill the brand safety officer dethrone the chief media officer as the next...
Brand safety has been the hot topic on marketers' lips over the last 18 months amid reoccurring mishaps from platforms like Google and Facebook around targeting, viewability and ad misplacement. Not so...
View ArticleUK government appoints panel to review the sustainability of the press
The UK government has appointed Dame Frances Cairncross as the chair of its review into the future of high quality journalism.The board was formed on the basis of UK newspaper circulations halving...
View ArticleTransparency will continue to dominate our industry, says Mopub
“Discussions of transparency and ethical ad tech will continue to dominate our industry,” says MoPub head of programmatic North America, Caitlin McGovern.“At the end of the day, we all have a...
View ArticleBrands - ditch the 'feminine gifts' for something we all enjoy
In the wake of International Women’s day, it’s interesting to observe (and somewhat hard to ignore) how brands are addressing the issue of gender-inclusivity, and the subsequent mixed reactions.Across...
View ArticleAlert Caffeine Gum from Wrigley energizes people in time for daylight saving
Caffeinated gum is now a thing from the Mars Wrigley Confectionery company. The gum, called Alert Caffeine Gum made its debut just in time to wake people up from their daylight saving-induced...
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