Digitas drops LBi from its name as it moves closer to Publicis Groupe’s media...
DigitasLBi will now be known simply as Digitas as part of a rebrand and reorganisation of the digital agency within its parent Publicis Groupe, which will move it closer to the holding company’s media...
View Article10 things to consider when writing a request for proposal
A request for proposal (RFP) gives businesses the opportunity to solicit a number of suppliers for services based on a set brief. It is crucial because agencies rely on the information you provide to...
View ArticleAardman teams up with Bill & Melinda Gates foundation for film demanding...
Animation studio Aardman has teamed up with the Bill and Melinda Gates Foundation for the global campaign, ‘Malaria Must Die So Millions Can Live' to raise awareness of the deadly history of malaria...
View ArticleToday’s youth will save brands – and humanity – from the bias of AI
From speedy, AI-gleaned data driving real-time campaigns, to advertising on an AI-dependent platform like Amazon’s Alexa, whether we realise it or not, AI’s place at the marketing table is already...
View ArticleTaylor Swift accused of imitating Spike Jonze Kenzo perfume ad in...
Pop star Taylor Swift has been accused of "ripping off" a 2016 Spike Jonze-shot Kenzo ad in her latest music video. Viewers have pointed out that the similarities between the clip for Swift's new...
View ArticleZPG's uSwitch partners with Britain's Got Talent to lure new...
ZPG's uSwitch has partnered with ITV, Syco Entertainment and FremantleMedia to sponsor Britain's Got Talent where it will look to build the brand's profile.USwitch, sister company also to Zoopla, Money...
View ArticleRBS CMO David Wheldon says it won't pull ads from Daily Mail in the name...
The glare of the industry spotlight on brand safety has shifted from platforms to publishers over the past six months, but RBS’ chief marketing officer David Wheldon has told The Drum he would be...
View ArticleProtect your brand reputation using new media safety measures
Brand safety is a hot topic in digital right now, and with good reason. Thanks to several recent high-profile incidents, there’s been a lot of concern around programmatic buying, in particular. Here’s...
View ArticleInitials, Emos and Egos: the thorny problem of naming your agency
What’s in a name? After all, we have little say in the matter our own moniker when we enter the world, and yet, for some strange reason, a ‘Burt’ always looks like a ‘Burt’ and you couldn’t ever...
View ArticleBBC appoints Virgin Media's top marketer Kerris Bright as first chief...
Virgin Media's chief marketing officer, Kerris Bright, is to exit the brand after three years in the role to join the BBC as its first chief customer officer. Reporting to the broadcaster's deputy...
View ArticleAd of the Day: Powerade breaks ankles in new brand campaign in time for March...
Sports drink Powerade launches a new brand campaign, 'That’s Some Kind of Power' with a basketball-themed spot in time for the NCAA Basketball tournament.Entitled 'Ankles,' the 30-second spot will be...
View ArticleHow Lyft is supporting the Austin music scene with free rides
Ride-sharing app Lyft is using its sponsorship of SXSW as the official partner of the festival to heighten its support of local music in the city.The company has supported the festival, which started...
View ArticleThe Big Issue’s first digital editor on using the web to push print
The Big Issue may have just appointed its first digital editor but the magazine will remain resolutely print-first according to the man who’s taken the post.Ben Sullivan, who was previously UK editor...
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US Creative Works: featuring Energy BBDO, RTO&P, Phelps and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of...
View ArticleFacebook purges Britain First and jailed founders from site
Facebook has deleted right wing group Britain First from the site amid repeat breaches of its community standards.This comes days after Britain First’s leaders Paul Golding and Jayda Fransen were...
View ArticleHarvey Nichols drops Adam&Eve/DDB after 17 years: 'this is sudden...
Department store Harvey Nichols has unexpectedly parted ways with its long-term creative agency Adam&Eve/DDB after 17 years.The agency was told the news this morning. In a brief statement, its...
View ArticleIPG appoints Erica Schmidt as global CEO of Cadreon
Cadreon, the adtech specialist unit of IPG Mediabrands, has appointed Erica Schmidt as its global chief executive officer, a promotion that comes weeks ahead of her on-stage appearance at The Drum's...
View ArticleQ&A: can a creative agency work without a traditional hierarchy?
Is the traditional hierarchical organisational structure appropriate for creative agencies anymore? The Drum Network spoke with Erika Clegg, co-founder and creative strategist at communications design...
View ArticleUS Creative Work of the Week: DriveTime features 'almost' geniuses...
Auto retailer DriveTime is highlighting two 'almost geniuses' to promote the ease of buying a used car by using its online tools and simple processes.The new brand positioning and creative by San...
View ArticleDos Equis doesn’t even try to keep it real in its latest hyperbole-filled...
Dos Equis, long promoted by the ‘Most Interesting Man in the World’ is keeping the tales tall in its latest campaign. The Mexican beer is exaggerating the truth – and telling flat-out lies, in humorous...
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