Google to ban cryptocurrency and ICO ads from June
Google is primed to ban cryptocurrency ads and initial coin offerings (ICO) from its network.While Facebook made the same move in January to reduce ads “frequently associated with misleading or...
View ArticleAccordant joins the Isobar Australia Group
Following the acquisition of data-driven customer experience agency Accordant in May of last year, Dentsu Aegis Network has announced that Accordant will be joining the Isobar Group Australia & New...
View ArticleThe agency model ain’t broke – but it certainly needs fixing
The consultants are coming. WPP is worried. P&G is piling pressure on its agencies. The doom and gloom fostered by recent headlines is enough to have even the most hardened agency executives...
View ArticleThe Influencer Content Barometer: Mr Ben Brown, Desi Perkins and Matt Stonie...
As influencer content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, Redpill, using its ratings system for such content, reviews three influencer...
View ArticleNewspaper ABCs: Guardian rebrand fails to boost print sales
The Guardian’s circulation continues to decline despite its high-profile January rebrand, which replaced the Berliner format with tabloid dimensions in addition to a new look and feel.Figures from ABC...
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Marketers: you are clueless about media effectiveness, apparently
‘There is a clear disconnect between the scale of investment in online media and the value it delivers’. This is one of the key findings from a recent report commissioned by Radiocentre.The report is...
View ArticleTostitos warns people to get together over chips or get ‘Van Dammed’ in...
Chip brand Tostitos has enlisted leather-jacketed action star Jean-Claude Van Damme to help bring friends together, so he doesn’t have to replace your friends at gatherings.The campaign encourages...
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The Chip Shop Chalkboard Challenge: see the ads that aim to save the British...
As the industry preps for Advertising Week Europe 2018, we look back on this time last year. The Drum issued a call to the creative community to devise and produce adverts using pub chalkboards which...
View ArticleHeads remain high but Brand UK 'has felt the impact of Brexit'...
The UK remains a top location to do business despite repercussions of implementing a departure from the European Union threatening to harm business. However, the UK's brand has taken a knock from the...
View ArticlePosterscope UK CEO Stephen Whyte steps into global role as founder Annie...
Out-of-home agency Posterscope has announced that its founder Annie Rickard has stepped down from her global roles as global president and MKTG global chairman. Stephen Whyte, chief executive of...
View ArticleSocial dopamine is the opium of today – do we all need a detox?
Like. Retweet. Repeat.Social media has conditioned us to accept these rituals. We’re addicted to our phones, craving that next little hit of dopamine. The people who created these methods, the names...
View ArticleHave consumers fallen out of love with chocolates and flowers?
As Valentine’s and Mother’s Day have passed so we were faced with an increasingly bewildering array of gifts and gestures that those who celebrate the days can bestow on their loved ones.So, what’s...
View ArticleAd of the Day: Asylum Aid releases harrowing film about the refugee experience
Asylum Aid, a charity that represents and provides free legal advice to people seeking refuge in the UK, has released a distressing short film that shows just how difficult the refugee experience can...
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How to grow your marketing business – candid advice from agencies old and new
The stories of Iris and Blue Glass may have begun 13 years apart, yet their experiences and mistakes in growth – welcome and painful in equal measure – highlight key lessons all ambitious marketing...
View ArticleSnapchat admonished by Rihanna, public over ad promoting domestic violence
Snapchat has been publicly condemned by singer Rihanna after an offensive ad from in-app game Would You Rather was viewed by users.The app in question asked users “Would you rather slap Rihanna or...
View ArticleJetBlue asks travelers to ‘Flip the Forecast’ in new travel promo
The east coast doesn’t seem to be able to dig out of the snow this winter, but that forecast might suit people in places where the snow never falls. That’s the concept JetBlue is promoting with its...
View ArticleLewis Hamilton is the new face of Tommy Hilfiger
Formula One champion Lewis Hamilton has been named global brand ambassador for Tommy Hilfiger.According to the fashion brand, Lewis will help Tommy Hilfiger build on its “strong menswear heritage” and...
View ArticleT-Mobile sets two bizarre Guinness World Records promoting Samsung Galaxy S9
In promoting the new Samsung Galaxy S9 and the company’s own network speed, the mobile carrier recently set two impressively pointless Guinness World Records.In a very public stunt on Lake Elsinore, in...
View ArticleWikimedia blindsided by YouTube's SXSW 'information cues'...
Wikimedia responded that it was not made aware of yesterday's SXSW announcement from YouTube chief executive Susan Wojcicki to add Wikipedia content to help curb the spread of conspiracy theory...
View ArticleChanging the narrative about food at SXSW
One might not necessarily connect agriculture and technology, but at SXSW, dairy brand Land O'Lakes created The Food Effect, an installation designed to spark conversation and dialogue about the way...
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