Spotify discovers two million users blocked ads for free
Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorized apps that blocked ads as it prepares to go public next month. In its F-1...
View ArticleFacebook says sorry with UK newspaper ads as report finds it was warned of...
With UK officials just having raided Cambridge Analytica's London HQ amid allegations the firm illegally acquired Facebook data, a fresh report has claimed that the social network was warned user data...
View ArticleGame goes for dark father-son humour in 'Trade More, Spend Less' push
Entertainment retailer Game is flouting its second-hand trade-in service with a dark but funny ad, created by Family – Shortlist Media's in-house publishing studio. The 30-second spot shows a father...
View ArticleThe NRA spent seven times more on Facebook ads following Parkland shooting
The National Rifle Association (NRA) more than quadrupled its digital ad spend across the board following a high school mass shooting in Parkland, Florida, aggressively pushing its message across...
View ArticleJCDecaux CEO says Clear Channel takeover 'would make sense' but...
The chief executive of French OOH giant JCDecaux has not ruled out bidding to take over its US rivals Clear Channel or Outfront Media, however the he said company has no plans to do so in the immediate...
View ArticleAre we really brave enough to unplug from the Social Matrix?
With all due respect to the excellent investigative journalism that exposed the large-scale data harvesting by Cambridge Analytica – it will not bring down Facebook. Commentators were quick to point...
View ArticleJohnnie Walker launches $15m campaign to stay top of the whisky market in...
Johnnie Walker is looking to reinforce the brand’s number one position in the Scotch whisky market with its biggest marketing campaign in a decade.Diageo Australia is investing $15m in a new...
View ArticleAd of the Day: National Autistic Society's high octane ad shows how...
The National Autistic Society (NAS) has unveiled a potent ad highlighting how anxiety triggered by fear of unanticipated changes can lead to autistic individuals feeling isolated.21-year-old Saskia...
View ArticleHow Sharethrough is redefining the value of native as a format
Ahead of a panel session on publishing and programmatic at Programamtic Punch NY, Sharethrough’s chief executive officer, Dan Greenberg speaks to The Drum about brand safety and how the biggest...
View ArticleHolden spruiks new model Commodore in campaign by The Monkeys
Holden is tapping into Australians nostalgia for the iconic Holden Commodore with a campaign to spruik the new model.The ‘For Sure’ campaign showcases the features of the new model and aims to remind...
View ArticleSwarovski appoints Publicis 133 to handle global creative account
Crystal giant Swarovski has appointed Publicis 133 as its lead global creative agency, ending its four-year relationship with New York-based shop Laird + Partners. Publicis' luxury arm won the business...
View ArticleA work of non-friction: is Amazon rewriting the retail rule book?
After disrupting many traditional sectors through its online presence, Amazon is now stepping into physical spaces, with tangible results. The Drum looks at how the brand is rewriting the rule book,...
View ArticleIPA to establish code of conduct on bullying and harassment for ad agencies
Trade body the IPA is to introduce a code of conduct for advertising agencies to use in their employment policies on bullying and harassment issues.It is preparing a template which will "outline what...
View ArticleThe digital experience gap in financial services
The Cambridge Analytica and Facebook scandal that has been all over the news in recent days has brought personal data and personalisation back to the forefront of the minds of marketers. But the issue...
View ArticleFlattr launches in the US with The Drum Speakeasy event in Austin
The Swedish-based content monetisation platform for creatives, Flattr, launched in the US with an exclusive party for creatives in Austin, at The Drum Speakeasy pub. At the Flattr Yourself event, the...
View ArticleSorry seems to be the hardest word: Mark Zuckerberg's letter...
The commentariat has got its collective knickers in a twist about Mark Zuckerberg’s mea culpa for the Cambridge Analytica affair. (Analgate?)"A new media company going old-school with a letter? How...
View ArticleThe power of just one: how simplification may be paying off for one holding...
What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects?You need to sit down and make a plan. And preferably sit down and make...
View ArticleCarlsberg to expand premium push in 2018 as doing things 'The Danish...
Carlsberg is to continue with the ‘premiumisation’ of its beer portfolio following a year of step change which has seen the brand invest in hygge-inspired cinematic creative and end its reign as the...
View ArticleHow Thomas Cook made the jump from travel brand to media owner
British holiday giant Thomas Cook, has gone through some turbulent moments in the last few years, enduring a changing holiday marketplace as well as recent political upheaval and terrorist incidents in...
View ArticleRetailers need intelligence, insight and technology to achieve success
Helping brands or services stand out in the retail environment can be tough. There is limited space, limited budget and competitor brands and retailers are vying for the same slice of the action or...
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