How Cadreon’s Erica Schmidt joins the dots between walled gardens:...
For brands to be truly successful in the programmatic space, they must commit to growing their understanding of the tech, building fluency and partnering with the right players, says Erica Schmidt,...
View ArticleVice hires Havas Group’s global MD Dominique Delport to lead revenue growth
Dominique Delport, global managing director of Havas Group, is to join Vice Media as its chief revenue officer and president of international.Delport, who will report to the recently appointed chief...
View ArticleAdobe’s latest integration offers brands streamlined creative planning – but...
A year since it launched Adobe Experience Cloud, Adobe has announced the integration of the software with its most famous service – Creative Cloud. The new self-service platform will mean brands’...
View ArticleAll media is not treated equally
Erik Requidan, vice president of sales and programmatic at Intermarkets, a company that represents a variety of sites, including the influential Drudge Report, reflects on how brands are often too...
View ArticleWhat does the rise of voice mean for paid search?
Voice search activity is exploding off the back of two key developments. Estimates put Amazon Echo sales north of 20m units, with Google Home sitting at around 7m, according to TechRadar.Furthermore,...
View ArticleE-tailers must embrace the cryptocurrency revolution
When the value of one Bitcoin reached a high of $16,522 in January this year, consumers took notice. Now it’s time for retailers to take notice of cryptocurrencies.While the value of Bitcoin has nearly...
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People on the move featuring MediaCom, Saatchi & Saatchi, Publicis and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleIs P&G down on digital advertising or just plain rational?
Procter & Gamble’s chief brand officer made headlines earlier this month when he announced the CPG giant had slashed its digital advertising budget by more than $200m in 2017. Marc Pritchard’s...
View ArticleCharities need to focus less on the cause and more on the consumer, say agencies
The desire to help others and get involved in a worthwhile cause is natural human instinct. However, the charity sector is fighting a stigma which has slowly crept into 21st century conversation,...
View ArticleNews UK names Dominic Carter as its first group chief commercial officer
News UK has appointed Dominic Carter to a new role overseeing all national advertising revenue for the publisher and its Wireless Group operations in the UK and Ireland.Serving as group chief...
View ArticleHow to create narrative with a purpose
As human beings, we’re hard-wired to connect to a good story. We began telling them millennia ago, back when we were still living in caves. They were a portable tool that could be used for transferring...
View ArticleMen paid 2.8% more at Viacom UK - but Channel 5 pays women more on average
Viacom has aired its mean gender pay gap. So far the broadcaster has struck the greatest balance in the UK media although there remains a discrepancy with women taking on executive roles and receiving...
View ArticleAgencies can tackle global issues by joining together for a good cause
Christmas is a particularly tough time for anyone on the streets. It’s cold, dark and wet. People who walk past are in a festive spirit and shops and homes are adorned with fairy lights – a constant...
View ArticleLagardère helps Bundesliga tailor stadium perimeter ads on TV using AR
Lagardère Sports Germany and LED ad company ADI have partnered to help deliver region-specific virtual perimeter ad boards around Bundesliga football grounds.The technology will enable broadcasters to...
View ArticleCharities shouldn't follow the rules, they should subvert them
Contrary to popular belief, actions don’t speak louder than words. Unfortunately, making the world a better place is not enough for a charity to carve out a space in people’s hearts. This is...
View ArticleUS Creative Work of the Week: State Farm enlists its actual agents for new...
Insurance company State Farm enlisted some of its own agents to help bring a new campaign to life, putting them into comic situations while letting them be their helpful professional selves.Created by...
View ArticleHuge appoints Michael Koziol as global CEO as cofounder Shapiro departs
Michael Koziol has been promoted from president of Huge to global chief executive as part of a wider management restructure in the IPG agency.He replaces Huge cofounder Aaron Shapiro who is leaving in...
View ArticleIndustry inclusivity makes creative and commercial sense
Recently I attended a panel at the BVE entitled ‘Inclusivity in Creative Industries’. A first for me on both fronts: speaking at an industry event in this way, and sharing views on a topic that has had...
View ArticleOutbrain inks video ad deal with Telaria
Content discovery business Outbrain has inked a deal with video inventory platform Telaria (formerly Tremor Video) to bring the latter's video capabilities to Outbrain's network. The exclusive deal...
View ArticleThe Australian cricket team dropped the PR ball long before its cheating scandal
The idea expounded by Matthew Sayed in his book Bounce revolves around the performance of hours of practice to achieve excellence. Brilliance cannot be achieved overnight; natural ability is...
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