GDPR solution StylePoints appoints London Advertising as its global comms agency
StylePoints, an innovative digital loyalty currency that rewards users for opting-in to share their data with approved brands and publishers, has appointed London Advertising to spearhead its...
View ArticleThe Drum Roses Creative Awards announces shortlist: Judges say there’s been...
This year The Drum Roses Creative Awards can now reveal the shortlisted nominees. Emma Scott Robinson, chairperson of the judging panel and creative director at SapientRazorfish said that there has...
View ArticleBlockchain – slow and steady wins the race
Every time a new technology emerges, we see a bubble of hype around it and claims are made that it will solve everything.Hailed as being as transformative for business as the internet was for...
View ArticleMondelēz appoints Danone marketer Martin Renaud as global CMO in restructure
Following the departure of its chief marketing officer Dana Anderson in 2017, Mondelez has appointed a global chief marketing officer in the form of ex-Danone exec Martin Renaud.Renaud's appointment...
View ArticleZuckerberg needs to face Facebook's problems
The Cambridge Analytica data exploitation scandal could yet prove to be a fatal blow to Facebook's fortunes (and that’s not in direct reference to its share price in the last week.) But while the...
View ArticleHow publishers are building revenues through innovation
At last week’s Digital Innovators’ Summit in Berlin, magazine publishers from over 35 countries came together to consider new technologies, hear from international speakers and scrutinize new business...
View ArticleDeath threats, physical assaults and suicide bombers - all in a day’s work...
Ahead of the launch of diversity focused masterclass ‘RARE’, which will be part of the D&AD Festival, one of the program’s Creative Leaders and trainers, Oliver Percovich talks to Ogilvy’ &...
View ArticleBare rebrands to become Darling as it integrates with RSA Films
RSA Films has announced the integration of Bare Films Productions, which will see its directing roster and staff join the London-headquartered commercial production company.The integration will include...
View ArticleCoca-Cola plays up heritage in fresh ad campaign amid sluggish British sales...
Coca-Cola is betting big on its 132-year-old recipe for a UK-wide campaign focused on the “original and authentic” taste of its flagship classic product as the brand faces both the challenge of putting...
View ArticleClik here to view.
The full run-down of the UK’s marketing and media gender pay gap
UK businesses have revealed the extent of the nationwide gender pay gap today, after a government deadline for companies with over 250 employees to publish gender pay data passed overnight.The Drum has...
View ArticleClik here to view.
Ad of the Day: Elizabeth Banks directs Tommy John ad about awkward underwear...
Underwear brand Tommy John has enlisted actor and director Elizabeth Banks to pull the humor out for the brands first women's underwear advert.The ‘Little Adjustments’ campaign promotes the brand’s...
View ArticleClik here to view.
Creative Director's Choice: Simona Ternblom of Critical Mass discusses...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View ArticleClik here to view.
Stats the way to do it: how to use data in your written content
Journalists love a good statistic. I certainly did, and there are many ways in which the lessons from journalism can help to improve your content. For me, the use of statistics is a key one of those....
View ArticleReal Madrid inks a video content deal with Samsung
Real Madrid has announced an exclusive video content partnership with Samsung.As part of the partnership, Samsung, an existing regional partner of the club, will offer exclusive content via Twitter to...
View ArticleTinder inks first sports partnership with Manchester City
Dating app Tinder has entered into the world of sport for the first time, inking a partnership with Manchester City.The sponsorship covers the men and women’s first teams as well as City Football Group...
View ArticleHertz celebrates the ‘her’ in its name as part of brand refresh
Hertz is striving to appeal to women who frequently travel for business in its latest campaign, which comes as part of a larger brand refresh that includes a new logo and tagline.‘Her In Hertz’ kicked...
View ArticleNike creates emotional 'welcome back' tribute to Tiger Woods
Tiger Woods' return to prominence has taken another step forward after sportswear giant Nike compiled a minute-long ode to the sportsman championing him once again as a brand ambassador.Charting the...
View ArticleI’m calling ‘bullshit’ on bullshit
Late last year, a new class started in the University of Washington teaching students key skills for judging information.The name of the course? 'Calling Bullshit'.The synopsis is listed succinctly as...
View ArticleChinese delivery giant Meituan Dianping acquires bikeshare company Mobike
Meituan Dianping, the Chinese food delivery giant, has acquired global bike-share company Mobike, in a deal reported to be worth $2.7bn.The deal will see Mobike, which is the world’s largest bike-share...
View ArticleAd of the Day: Ford's wellbeing push urges drivers to address the...
Ford has launched its latest push in collaboration with mental health campaign Time To Change in a bid to encourage more people to speak openly about their wellbeing.Created by GTB, the drive hopes to...
View Article