The case for bringing media and creative back together within agencies
In his pragmatic speech at the annual Isba conference, P&G’s Marc Pritchard called for the reconciliation of media and creative. BT’s head of media, Graeme Adams, recently admitted spending a...
View ArticleAFL inks Chinese television broadcast arrangements with free-to-air channels
The Australian Football League (AFL) has signed Chinese television broadcast arrangements with select matches and weekly highlights to be broadcast on free-to-air channels.Each week during the 2018...
View ArticleNissan Qashqai and Vice create video series to empower young people
Nissan Qashqai has partnered with Vice to launch a six-part video series which aims to provide young people with useful mental tools for success.The six-part series, called Illuminated, will explore...
View ArticleMedia agency luminary Irwin Gotlieb steps down as GroupM chair for WPP...
Industry veteran Irwin Gotlieb is stepping down from his role as global chairman of media agency GroupM and will move into a senior advisory role at its parent company WPP.Gotlieb has worked within WPP...
View ArticleNBA celebrates playoffs with ad asking which city will host a victory parade
With the madness of March behind us, the NBA is building up the hype to its basketball playoffs with a new spot titled 'Streets.'The spot, created with agency Translation, will air during the Houston...
View ArticleTV Ad Spend Weekly: Apple, retailers find a 'Voice' once March...
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleIBM ‘puts smart to work’ in new brand platform and tailors moments for the...
IBM has introduced a new campaign and brand platform, ‘Let's Put Smart to Work,’ and is using its supercomputer Watson to create personalized highlights at the Masters golf tournament.The campaign...
View ArticleSelf-taught Brazilian artist Adhemas Batista to lead Deutsch LA's design...
Deutsch today announced it has hired Adhemas Batista as executive vice president, head of design, to lead the agency’s design vision for all Los Angeles clients.A self-taught artist and illustrator,...
View ArticleUSA Today names Maribel Perez Wadsworth publisher, replacing John Zidich
USA Today announced today that Maribel Perez Wadsworth will become the publisher of the daily publication, effective immediately.Wadsworth has replaced John Zidich, who announced his planned retirement...
View ArticleMichelle Roufa promoted to ECD at McGarryBowen New York
Michelle Roufa has been promoted to executive creative director at McGarryBowen New York, where she will be tasked with leading creative on Verizon.Roufa previously worked for the agency from 2013 to...
View ArticleFacebook continues its PR drive and tightens policies on verifying political...
Facebook closed out its week-long PR drive with a statement clarifying that it would further tighten policies around verifying the identity of those looking to show political ads on the social network,...
View ArticleWalkers celebrates British tastes and quirks to mark its 70th anniversary
UK crisp brand Walkers is celebrating its 70th anniversary by thanking the British public.The TVC titled 'Thank you' conceptualised by AMV BBDO features a specially composed version of ‘Land of Hope...
View ArticleVivo Indian Premier League: Sponsorship round-up of the eight teams
Touted as one of the world's richest leagues, Vivo Indian Premier League (IPL) is set to begin today. The tournament provides brands an opportunity to associate themselves with each team and leverage...
View ArticleRenault partners Facebook Creative Shop to organise Facebook Live competition
Renault has collaborated with Facebook Creative Shop to create a Facebook Live real-time competition to promote Renault Megane RS (Renault Sport).As part of the 'Everyday Race' campaign which took...
View ArticleGeo TV goes off air in Pakistan after alleged military interference
Pakistan's Geo TV has been taken off air in almost 80% of the country as a result of alleged military censorship according to the New York Times.The channel says the move is an attempt to force the...
View ArticleChicago Cubs names Comcast's Xfinity as official entertainment and WiFi...
Major League Baseball (MLB) team Chicago Cubs has announced Comcast's Xfinity as official entertainment and WiFi partner for Wrigley Field and the park at Wrigley.As part of the deal, Comcast will...
View ArticleHome secretary to urge social media giants to restrict gang-related content
The UK's home secretary will call on social media firms to clampdown on gang-related content following a spate of deadly attacks in London.Amber Rudd is expected to urge the platforms to make it more...
View ArticleUS Homeland Security to set up database of journalists and ‘media influencers’
The Department of Homeland Security is searching for contractors to work on a database monitoring journalists, bloggers and “media influencers” around the world.The Chicago Sun Times reports that the...
View ArticleTV body Barb outlines hurdles Facebook & Google need to overcome to win...
The UK’s television ratings body, Barb, has published the results of a consultation into whether it should start measuring online video services like Facebook and YouTube – and they show those...
View ArticleMariah Carey is the latest surprise A-lister to trial the backpacking life...
Singer songwriter and all-round diva Mariah Carey has been named as the star of Hostelworld’s latest campaign, joining the likes of 50 Cent, Charlie Sheen and Chris Eubank in the roll call of...
View Article