P&G’s radical agency says more about Pritchard’s power than the future of...
WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that has launched the most...
View ArticleSky awards WPP's MediaCom its contested media buying account
UK broadcaster Sky has selected MediaCom to handle its media buying business, following a three-way competitive pitch which is understood to have involved Carat and Zenith.“We are absolutely delighted...
View ArticleAgencies must meet Marc Pritchard’s challenge or face extinction
Calls for transparency in the ad industry are getting louder with each news cycle. As the investigation into Martin Sorrell’s alleged misuse of assets highlights, the industry is under threat if the...
View ArticleAsos lauds effect of Instagram Stories as it reduces marketing spend
Asos has singled out the performance of Instagram Stories in its marketing mix, saying the number of people viewing its content on the platform has almost doubled in just six months.The online retailer...
View ArticleHow brand integration is supplementing TV revenue streams
In the history of brand integration, there are a few “gold standard” integrations that come to mind when talking to industry professionals. One of the first significant integrations may be Reese’s...
View ArticlePlay-Doh launches the 'Gallery of Emerging Species' with David...
Play-Doh has launched an online gallery featuring new "species" as a follow up to its ‘A can of Imagination’ campaign that launched in 2016.The documentary-esque 'Emerging Species' creative shows the...
View ArticleThe future of television advertising is up in the air, on the air and also on...
There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and traditional cable and network TV are getting squeezed by paid streaming services....
View ArticleSearching for discomfort: why we chose to leave a brand and go back to an agency
In the fast-moving world of advertising, creatives are always seeking growth. We want to get better as professionals and individuals, and we want to keep doing better work: work that challenges,...
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US Creative Work of the Week: DairyPure brings simple pleasures to breakfast...
With so much political and media noise out there, sometimes a childlike take on the world is necessary. That's the point behind a cute spot by KBS for Dean Foods brand DairyPure.The film opens with a...
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Creative Director’s Choice: Fallon’s Joanne Torres praises Square’s powerful...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View ArticleThe future of TV uses human insight and machine creativity
One of the areas I have been exploring this past year is ‘computational creativity’. That is using machines that create written words and images and video. One of the subsets of computational...
View ArticleEntrepreneurial spirit is flourishing, UK’s biggest agency survey reveals
According to the seventh annual BenchPress Report, Britain’s entrepreneurial spirit is flourishing in the face of broader economic uncertainty.The report, which is the UK’s largest survey of...
View ArticleBig Fuel founder Avi Savar joins consumer intelligence platform Suzy as...
Consumer intelligence platform Suzy, announced the appointment of Avi Savar as president.Savar has the responsibility of building out the Suzy product and helping steer its vision and overall direction...
View ArticleThe changing role of content: new narratives and smart collaboration
Brands have never had a more extensive range of channels at their disposal to reach and engage their audiences. Despite concerns around data-leaks and trust issues, the traditional mix continues to...
View ArticleThe Drum Digital Trading Awards 2018 shortlist: What the judges said
The industry is taking a more intense focus on understanding clients' objectives, according to the judges for The Drum Digital Trading Awards, as the shortlisted nominees are announced. SpotX, vice...
View ArticleThe influencer tipping point: The Drum and Buzzoole launch influencer...
From beauty enthusiasts championing their favourite products, to health vloggers promoting their protein shakes, to discount codes on social media - influencer marketing continues to evolve. Brands,...
View ArticleAd of the Day: Monoprix revisits terrible 80s rock tropes with The Worst Song...
French supermarket Monoprix has taken it upon itself to imagine what the worst song in the world might sound like, in a spot designed to promote its customised delivery service.Aptly named ‘The Worst...
View ArticleVertical filmmakers winning in brand and video creation on mobile
Trying to cram an ad designed for television into a mobile screen doesn’t work. The vertical space needs its own creative, so splicing ads meant for a bigger screen doesn’t often translate.Many...
View ArticleNational Lottery secures primetime draw slot on ITV
ITV will broadcast Camelot’s Lotto show in the middle of its busiest spot on a Saturday night, expanding the reach of the lottery across the UK.A 90-second slot will air this Saturday (14 April)...
View ArticleTasting notes remain a mystery with The Glenlivet Code limited edition whisky
Premium whisky brand The Glenlivet has released its latest limited edition, Code, without tasting notes.The limited edition challenges consumers into guessing the secret tasting notes, with a trip to...
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