Nature Valley upgrades LTA partnership after sales uplift
The General Mills snack brand Nature Valley has doubled-down on its Lawn Tennis Association (LTA) partnership.For the next three years the brand will be the title sponsor at ATP and WTA events in...
View ArticleThe Economist merges sales and circulation teams with new COO Michael Brunt...
The Economist has merged its sales and circulation teams into a new division to be led by chief operating officer and publisher Michael Brunt, who was formerly the brand's chief marketing officer.The...
View ArticleNHS runs geotargeted mental wellbeing ads in Football Manager stadiums
An NHS mental health and wellbeing campaign targeting previously hard-to-reach young men has chalked up a digital first, by placing geotargeted ads in PC game Football Manager.Ads promoting MindMate, a...
View ArticleDriveTribe seals first major partner in Audi tasked with telling electric...
Auto publisher DriveTribe has brought aboard one of the world’s biggest car manufactures as its first major partner.Audi will use DriveTribe as a hub and lean on its editorial team to tell unique...
View ArticleAd of the Day: one man goes to ridiculous lengths to share a Burger King with...
A bearded man in frilly trainers, sequined top, a pink satin jacket and ponytails isn't something you'd expect to walk down your school corridor. But in Burger King's latest spot 'The Little Girl' that...
View ArticleP&G and the agency of the future
When the world’s biggest advertiser speaks, the marcomms industry listens. And when it acts, or makes a proposal, then the industry either rubs its hands in glee, or more likely, goes into a...
View ArticleNBA star Kevin Garnett returns to dunk on virtual players in video game promo
Kevin Garnett spent 21 years in the NBA before retiring in 2016, and now he’s coming back. Not to play, however, but to dunk on virtual players in the video game NBA 2K.To promote the game, BSSP put...
View ArticleA new challenger approaches: Infosys grabs indie Wongdoody, throws hat in...
Consulting group Infosys announced its acquisition of Seattle-based independent agency Wongdoody, its first in the United States.Wongdoody has joined the India-based business consultancy in its march...
View ArticleSteph Curry and Kaiser Permanente team up to promote mental resilience
Two-time NBA MVP Stephen Curry is gearing up for the playoffs, and one of his best skills is his mental toughness, which is on display in a new campaign for healthcare provider Kaiser Permanente.The...
View ArticleWhopper sniffing dog trained to bring burgers to the visually impaired
Burger King certainly isn’t above doing stunts, and the latest has gone to the dogs.The burger chain has apparently trained a guide dog to sniff out Whoppers for the visually impaired.Burger King is...
View ArticleTru Optik to launch free CTV privacy tool for media owners and adtech partners
Tru Optik used its 2018 INFronts showcase to announce the launch of a free consumer privacy solution for OTT providers, adtech and video platforms, plus a device validation tool it will roll out from...
View ArticleHeinz tests the waters for ‘Mayochup’ on Twitter
Heinz has proposed a condiment combination that is causing quite a stir on Twitter.On Wednesday, the ketchup brand asked Twitter to vote yay or nay for Mayochup, a ketchup-mayonnaise combination that...
View ArticleGlobal branded entertainment marketing rose to $106bn in 2017
An increase in product placement and consumer content marketing revenue has bolstered global branded entertainment marketing revenues, which saw spend rise by 8.0% to $106.20 bn in 2017.Leading the way...
View ArticleInstagram allows users to download their data to maintain transparency
Instagram has taken a page out of the Facebook book as it will now allow the users to download a copy of the profile of all the information they have shared.The news comes after Instagram's parent...
View ArticleAd of the Day: Cannes Film Festival’s 2018 poster
The 71st Festival de Cannes has unveiled its official poster which features a woman and a man (Karina and Belmondo) engaged in a passionate kiss taken from Jean-Luc Godard’s Pierrot le fou (1965).The...
View ArticleNetflix expands content partnership with Comcast
Streaming service Netflix has extended its partnership with US cable giant Comcast.As part of the deal, Comcast has integrated the Netflix service with the X1 user experience which allows customers to...
View ArticleWalmart's Flipkart plans put on hold by eBay
Walmart's plans to buy a majority stake in Indian e-commerce platform Flipkart have been subjected to an agreement being reached with eBay first.Flipkart earlier successfully completed its merger with...
View ArticleButlin's seek new agency as it plans re-launch
UK family holiday brand Butlin's has begun the search for a new agency as it is set to re-invent the British Seaside Break. Butlin's aims to launch a £38m swimming pool complex which is to open in 12...
View ArticleSir Martin Sorrell steps down as chief executive of WPP
Sir Martin Sorrell, chief executive of the world's largest advertising agency network, WPP, has resigned from his post following an investigation being held by the company. Both WPP and Sorrell...
View ArticleSir Martin Sorrell was advertising’s answer to Sir Alex Ferguson
Whoever replaces Sir Martin Sorrell in running WPP had better not have vertigo: they are coming in at the top and it doesn’t get any higher than that right now. It’s been sad to see how WPP has handled...
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