Beneath the gushing tributes to Sorrell lies an industry fortified by the...
Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of...
View ArticlePass the remote - it's time to change the channel on TV metrics
Earlier this week, the UK’s TV ratings body, Barb, revealed that online video services such as Facebook and YouTube still have a way to go before they can become accredited. In one fell swoop, Barb has...
View ArticleAd of the Day: AI bots experience existential crises in original film from Ted
Ted, the learning platform famed for its Ted Talks, has released an original film uncovering what would happen if AI bots become human enough to experience mental health issues.Set in the year 2118,...
View ArticleWhy the advertising and media industry might be heading for its Lehman moment
In 2008 the global financial services industry collapsed, costing thousands of jobs, wiping out millions of savers and destroying countless billions in shareholder value. We saw the demise of the...
View ArticleSão Paulo reaches out to homeless through street art
The streets of São Paulo, Brazil are populated by some 20,000 homeless people. Many of them have pets, and most homeless shelters don't accept pets, which is why São Paulo's City Hall is now reaching...
View ArticleThe Book of Man: why ex-Shortlist editor is launching a platform to...
Martin Robinson, former editor of free men's weekly Shortlist, has launched a bold new media title called The Book of Man in a bid to "redefine" masculinity and broach prominent issues like mental...
View ArticleTwo weeks to go to get ratings to qualify for this year's RAR Digital...
There are just two weeks to go for agencies to collect RAR ratings to qualify for this year’s RAR Digital Awards, which recognise the leading digital agencies in the UK.Now in their fifth year, the RAR...
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Finalists for The Drum MOMA 2018 Awards announced
Mobile marketing is pushing new standards in the industry say The Drum Marketing on Mobile Awards judges. This year, the Best Use of Location Based Services category stood out for the judging panel....
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Ex-Red Bull marketer plans to ride the sugar-tax with his healthy energy...
The former marketing chief for Red Bull has launched his own 'natural energy drink' Tenzing with an ad campaign that’s been timed to roll out alongside what he dubs the “awesome” sugar-tax shining a...
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Stella Artois promotes ‘Joie de Bière’ in largest global campaign to date
Today Stella Artois is introducing the joy of beer, or ‘Joie de Bière,’ for all those that enjoy savoring a Stella and the many pleasures of life.The new campaign from the AB InBev core brand urges...
View ArticleMaurice Levy offers barbed ‘tribute’ to old rival Sir Martin Sorrell...
Former Publicis Groupe chief executive Maurice Levy, has continued his war of words with the now former chief executive of WPP and long-time rival, Sir Martin Sorrell while paying tribute to the...
View ArticleFormer Kinetic head David Krupp joins Billups as chief revenue officer
Independently-owned out-of-home (OOH) agency Billups today (April 16) announced the appointment of David Krupp as partner and chief revenue officer.An industry veteran with more than two decades of...
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FF Los Angeles helps preserve the oceans by mining for Bitcoin
FF Los Angeles is helping save the oceans in an unconventional way – by mining them for Bitcoin.The agency has unveiled the ‘Ocean Miner’ project for the Tara Expéditions Foundation. It’s a system...
View ArticleRebecca Sykes tapped as Mofilm global CEO to pursue 'culturally relevant...
Video content creation network Mofilm has promoted Rebecca Sykes to global chief executive where she will be tasked with growing the company and its community of filmmakers.Sykes was appointed by, and...
View ArticleWill websites have a limited role in the future of SEO?
Will Google, as we know it today still be around in 15 years? Strange question, some might say, but it’s worth remembering that when I started my career in SEO the big names in search were AltaVista,...
View ArticleBrands to converge on Manchester for Benchmark Search Conference 2018
Leading media players from brands including Google, Bing Ads, Barclays, TSB Bank, Thomson Reuters, Deloitte UK, Vodafone and notonthehighstreet.com will take to the stage at this year’s Benchmark...
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Director Tony Kaye happy to be working and out of ‘Hollywood jail’
After a career that took Tony Kaye to the highest highs of the commercial world to the banishment of ‘Hollywood Jail’, the revered and, to some, terrifying director is just happy to be steadily working...
View ArticlePublicis Media simplifies with Gerry Boyle to lead EMEA and APAC as CEO
Publicis Media has brought the EMEA and APAC teams closer together by putting Gerry Boyle in charge of both operations.Serving as chief executive of both regions, Boyle expands his remit from just...
View ArticleAlasdair Lennox named ECD of Fitch in North America
Global brand and retail design consultancy Fitch, a WPP company, has named Alasdair Lennox executive creative director in North America. Lennox will be based in New York and has been tasked to further...
View ArticleAfter the data scandal with Facebook & Cambridge Analytica - everyone...
Brand safety means different things to different brands. For some, even the most kamikaze stunts can be brand safe, but you will never know unless you have a real conversation with the marketer, and...
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