Dataxu debuts TotalTV to aid cross-screen audience targeting
Dataxu has today (April 17) announced the launch of an audience targeting service that will let advertisers target viewers of addressable, connected and linear TV services from a single platform which...
View ArticleAd Council introduces ‘Beyond I Do’ campaign to raise awareness about LGBT...
While progress is being made on equal rights for the LGBT community, there is still a long way to go, as a new anti-discrimination campaign, ‘Beyond I Do,’ demonstrates.The campaign aims to raise...
View ArticleByron flips Steve de Polo from EI Group as commercial and brand director
Burger outlet Byron has secured the services of Steve de Polo as commercial and brand director.He joins from pub network EI Group where he ran sales, marketing, digital, food, insight and concept...
View ArticleSnapchat has launched in-app AR shopping, with Adidas and Coty among the...
Months after it debuted a shoppable in-app push with Nike, Snapchat has announced plans to marry augmented reality with e-commerce inside its walls. Snapchat users in the UK and US will be able to buy...
View ArticleA celebration of everything that’s wrong with badge-kissing partnerships
In case you missed it over the last few days, Manchester City’s UAE-based telecoms sponsor Etisalat scored a glorious own goal with a video that went viral for all the wrong reasons.Etisalat’s...
View ArticleM&S's top marketer Patrick Bousquet-Chavanne to depart amid restructure
Marks & Spencer's (M&S) top marketer, Patrick Bousquet-Chavanne, is to depart the business amid a breakdown of its 'one-brand' marketing function. In the wake of his exit, two divisional heads...
View ArticleOgilvy One CEO Jo Coombs to depart agency in May
Jo Coombs, the chief executive of Ogilvy One UK, has announced she will resign from the post and the group mid-May.The Drum understands Coombs will remain in the industry and reveal her next moves in...
View ArticleStarburst rolls out merch line to mark return of its all-pink pack
Starburst aficionados know that the pink flavor - which purports to be strawberry - is by the far best, which explains why the brand finally caved to fans’ tastes last year and introduced all-pink bags...
View ArticleClik here to view.
Crypt TV takes horror to a new generation through social media and memorable...
The horror genre has long been a staple for the big screen, with memorable monsters ranging from the early days of Nosferatu to the enduring Freddy and Jason and the current creepy Annabelle. One...
View ArticleBaskin-Robbins uses ‘Got Me Like’ meme speak in ice cream campaign
Baskin-Robbins has launched an ad campaign that leverages the popular ‘Got Me Like’ meme to capture the joy of ice cream for younger audiences.‘Baskin-Robbins Got Me Like’ marks a strategic shift for...
View ArticleY&R taps McCann planning head Yusuf Chuku for chief strategist role
Y&R announced today that Yusuf Chuku has been appointed as the chief strategy officer of North America. Chuku came from McCann New York as its executive vice president, head of planning. He had...
View ArticleUS Creative Work of the Week: Champion focuses on individuals with passion...
Champion is highlighting individuals who ‘Dare to be Champion’ in its latest campaign, and the passions of those individuals led our readers to vote it the US Creative Work of the Week.In three...
View ArticleSome practical suggestions on how we need to change political advertising for...
There has been a lot of debate about how political advertising should be regulated, but regulators have been reluctant to become involved. However, several factors have contributed to a growing...
View ArticleClik here to view.
Under Armour enlists Dwayne 'The Rock' Johnson to front high-octane...
Dwayne ‘The Rock’ Johnson is no stranger to dedication and hard work as an athlete and actor, and in a new campaign for Under Armour, he narrates the stories of others who put their all into their...
View ArticleWPP internal memo downplays post-Sorrell break-up speculation
WPP chief operating officers Mark Read and Andrew Scott have circulated a memo to staff in the network reassuring them in the foundations laid by departed chief executive Sir Martin Sorrell and denying...
View ArticleSharp's Brewery and Universal Music support the musical debut of the ocean
Sharp’s Brewery has joined forces with Universal Music to promote the debut single of Keynvor – the artist otherwise known simply as the Atlantic Ocean.Havas London was tapped by the brewer to create a...
View ArticleAcupuncture franchise appoints StrawberryFrog in branding partnership
Health and wellness franchise, Modern Acupuncture, has partnered with StrawberryFrog, to help build a powerful brand and "accelerate the brand's rise to dominance." With the aim to develop and roll out...
View ArticlePrivate equity backing in marcoms mergers and acquisitions doubles in 2018
Marcoms M&A are increasingly being driven by private equity firms according to research from Results International.In the first quarter of 2018, almost a quarter (22%) of all deals (41) involved...
View ArticleClik here to view.
CVS features unretouched models in latest beauty campaign
CVS has rolled out a campaign called ‘Beauty in Real Life,’ the brand’s first advertising effort that doesn’t feature models who’ve been retouched.It comes three months after CVS announced its plans to...
View ArticleEdelman reels in WPP exec Marie-Claire Barker as global chief talent officer
Edelman announced the appointment of Marie-Claire Barker to the role of global chief talent officer, to start on July 23 of this year.Barker has arrived from WPP’s Wavemaker (once known as MEC), where...
View Article