Netflix reportedly eyes cinema purchase as it chases Oscars success
Netflix is reportedly looking into purchasing movie theatres to help it get ahead of the Oscars game. According to the Los Angeles Times, the streaming giant is contemplating buying cinemas in both Los...
View ArticleOfcom seeks to end local TV roll-out
Ofcom has raised concerns over the “economic viability” of local TV channels proposing scrapping any further roll-outs across the UK. More than 30 local stations have already been set up following...
View ArticleDirector Jenn Nkiru on greenlighting projects, life without a mentor and her...
Jenn Nkiru is a British-Nigerian filmmaker, born and based in Peckham. One of London’s most exciting rising directors, she has steadily been creating a name for herself with her distinctive visual...
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Which The Drum Chip Shop Awards 2018 finalists will take home the coveted chip?
The shortlist for The Drum Chip Shop Awards 2018 is now live, and it is clear that this year's entrants have embraced pure, unadulterated creativity with no limits.Over the past few weeks, judges...
View ArticleBrands stoically salute the coming of yet another royal baby
There is a new royal baby in town, courtesy of the Duchess and Duke of Cambridge.Born on Monday afternoon was a third royal child, a yet unnamed boy at St Mary's Hospital, London, who follows George...
View ArticleComScore names Bryan Wiener as CEO, Rob Norman joins board
ComScore has announced the appointment of Bryan Wiener as chief executive officer, a role that has been empty since the retirement of former chief Gian Fulgoni, amid a host of senior hire...
View ArticleIAB Tech Labs purchases DigiTrust
The IAB Tech Lab has purchased not-for-profit outfit DigiTrust, an adtech-focused consortium geared towards establishing a standardized ID that can be shared with publishers to aid ad...
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Immersive VR experience created for Samsung platform with a focus on design
Production company Sibling Rivalry has joined forces with Paola Antonelli, senior curator of architecture and design and director of research and development at the Museum of Modern Art, to create an...
View ArticleGovernment stalls Trinity Mirror and Northern & Shell merger with media...
The UK Government is minded to intervene in an agreed upon merger between news groups Trinity Mirror Plc and Northern & Shell on “media plurality and free expression of opinion public interest...
View ArticleBelgian rail company turns Brussels residents into giant hologram statues
Belgian train operator Thalys has been utilising holographic technology to turn the residents of Brussels into five-metre-high statues, all in a bid to prove the city is one that’s worth visiting.The...
View ArticleWongdoody makes first two creative hires post-acquisition by Infosys
A week after being purchased by global consulting group Infosys, Wongdoody announced its first new hires: Vanessa Witter as creative director and Amy Matheu as a senior art director.Witter came from...
View ArticleHow Burger King shook off 'lazy marketing' to show its personality
Understanding the first interaction Burger King chief marketing officer Fernando Machado had with the brand could explain why the burger behemoth goes out of its way to make a splash.“As a teenager [in...
View ArticlePicking the right influencers and how to tell a story to the sceptical...
Influencer marketing has risen in popularity among brands in recent times. Marketers are noticeably appreciating the value of influencers in raising brand awareness, creating authentic content and...
View ArticleOracle bolsters adtech offering with purchase of contextual targeting outfit...
Oracle has today (24 April) announced its intention to purchase Anglo-American contextual targeting outfit Grapeshot, an announcement it claims will complement its 2017 purchase of Moat.Financial...
View ArticleBauer Media decommissions The Debrief and folds team into Grazia’s digital...
Bauer Media is shuttering The Debrief and swelling sister publication Grazia with its digitally-savvy staff.The company claims the closure was made to “drive growth and better serve its audience” at...
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Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian...
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and...
View ArticleThe 6-point checklist for successful DMP engagement
If you’re serious about data-driven, addressable marketing, investing in a Data Management Platform (DMP) is one of the smartest choices you can make. The DMP serves as the nervous system for your...
View ArticleDiversity and division: LGBTQ+ agency pros face taunts, physical abuse from...
15% of advertising and marketing professionals who identify as lesbian, gay, bi, trans or queer have experienced acts of physical and emotional abuse and harassment in the office, according to a survey...
View ArticleMarketers still struggle to glean insights from digital video ads, says study
Marketers remain uncertain about what kind of impact their digital video campaigns are having, according to data from a recent report.A study conducted by the CMO Council and video advertising...
View ArticleOriginal boredom: Americans aren't excited about digital content from...
Only 2% of Americans who have watched digital content are excited for original video content from magazine publisher Conde Nast, confirmed a new study from Matrix Solutions.The results arrived a week...
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