Finalists for The Drum Marketing Awards 2018 announced
The Drum Marketing Awards judges can reveal which brands and agencies have made it to the final shortlist.The top trends that emerged were how brands are engaging with wider social issues -- such as...
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Peak Ace, Receptional and Merkle amongst the winners at The Drum Search...
Peak Ace, Receptional and Merkle Periscopix have taken home the top accolades at The Drum Search Awards 2018. The Grand Prix is the most sought after awards of the evening and Peak Ace, along with...
View ArticleVideo accounted for more than half of Twitter's $665m Q1 ad revenue
Twitter experienced healthy growth during the last 12 months, largely driven by the maturation of its video ad suite, with the company posting Q1 revenues of $665m, up 21% year-over-year.Ad revenue for...
View ArticleAdam Pally just nailed my existential crisis as an advertising creative
“Sometimes people don't want to hear the truth because they don't want their illusions destroyed.” -Frederick NietzscheSocial media has an awards show, and Adam Pally still can’t accept it. Two Sundays...
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How Xbox translated Fifa controller inputs into a newspaper match report ad
To compete with PlayStation’s “huge global marketing campaign” promoting Fifa 18, Xbox has combined the traditions of match analysis and print advertising for its own initiative.The brand enlisted...
View ArticleThe Guardian on track to break even as it enters final year of recovery plan
The Guardian has reported lower-than-expected losses as it enters the final year of its three-year recovery plan, with bosses saying it’s on track to break even.As The Drum reported last year, the...
View ArticleTMC, Burn, Love and The Big Group snap up top accolades at The Drum's...
TMC Strategic Communication, Burn, Love and The Big Group snapped up the Grand Prix awards at The Drum’s Recommended Agency Register (RAR) Awards 2018.Brands including Mastercard, Diageo, The Kellogg...
View ArticleComcast counters Murdoch's Sky bid with ‘firm superior cash offer’ as it...
Comcast has made a $31bn bid for Sky and pledged an investment in the UK rivaling Rupert Murdoch’s offer it announced today (April 25) as it reported revenues of $22.8bn for the first quarter of the...
View ArticleUS Creative Work of the Week: McCann NY gives personality to boring weekdays...
Mondays and Wednesdays are usually a couple of blah days. MGM National Harbor, a popular casino and resort in Washington DC, knows this, which is why McCann New York and the casino decided to pep up...
View ArticleFacebook's largest brand campaign vows 'to do more to protect...
Amid what is arguably the biggest crisis in its 14-year history, Facebook today (April 25) launched its largest-ever brand advertising campaign in the US, the same day it posted almost $12bn in revenue...
View ArticleWavemaker taps Jason Dormieux as first chief transformation officer in...
Wavemaker has named Jason Dormieux as its first ever global chief transformation officer and the chairman of its UK arm. As global chief transformation officer, Dormieux will further push the WPP-owned...
View ArticleReality check: can Alibaba rescue its reputation from counterfeiters?
The counterfeit goods that plague Alibaba’s platforms continue to be a major thorn in the company’s side.In recent years, Alibaba has taken steps to curtail the sale of fakes on sites such as Taobao...
View ArticleTargeting, data and social media will drive better brand activation says...
Brands are increasingly utilising external activity and stunts in a bid to build a stronger bond with consumers through immersive and brand storytelling. However, it is not an approach that will work...
View ArticleSnap corrects lack of foresight, launching revised Spectacles with waterproofing
Snapchat is doubling down on its hardware venture, unveiling details of its second generation of smart glasses, Spectacles.The Spectacles are wearable cameras that can sync up with the Snapchat app,...
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Opera singer belts out praises for Rao’s Homemade sauces in brand’s first...
New Yorkers know Rao’s for its iconic restaurant, while home cooks know the name from its line of signature sauces. Online and social posts from those home cooking fans about the sauces have been put...
View ArticleUniversal Music Group names Spotify’s Dave Rocco executive vice president of...
Universal Music Group has hired Dave Rocco to fill the newly created position of executive vice president-creative.Rocco joins from Spotify, where he served as the music streaming service’s global head...
View ArticleDigitas CCO Chris Clarke departs proud to have 'changed the culture of...
After ten years at the company Digitas chief creative officer Chris Clarke is leaving the company to pursue opportunities in the tech space.Clarke has been in the international CCO role since 2008. The...
View ArticleOgilvy continues ‘next chapter’ with launch of 900-person global martech...
Ogilvy chief executive John Seifert announced today (April 26) that the agency has introduced a new martech offering, called the Marketing Technology Center of Excellence.In an email to all staff,...
View ArticlePepsi is increasing media spend to better rival Coke
Pepsi is struggling to keep pace with Coke — and is hoping a bump in ad dollars will help turn its fortunes around.Parent company PepsiCo plans to invest more into marketing its namesake soda business,...
View ArticleDDB San Francisco shines a light on energy conservation with glow in the dark...
DDB San Francisco recently worked with Energy Upgrade California to show that Californians can be ‘Better Off’ when lights on billboards are turned off at night.In an experiment in energy conservation...
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