Russia cracks down on international media with 'foreign agent’ law in...
Russian President Vladimir Putin has signed a new law to allow his government to list any international media operating in the country as a 'foreign agent' in retaliation towards the US government's...
View ArticlePayPal hits the ground running with 'Turkey Dash' charitable...
PayPal has teamed up with animation specialists Aardman to rustle up a CGI cartoon short which transforms Gogglebox star Scarlett Moffatt been transformed into her feathered alter ego in aid of eight...
View ArticleThe future of media publishing is user experience, according to Seedtag
Adapting your business model to stay one step ahead of your competitors is an ongoing challenge for many publishers; audience, content, new industry products, technologies, advertising and revenue...
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The Contributor Network Live: spreadsheets, logos and football's...
The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences.In...
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Creative Work of the Week: Santa skates the Worker Bee on ice for Manchester
The final Creative Work of the Week for November 2017 goes to Manchester City Council and its poignant, delicate animation of Santa skating the Worker Bee figure on ice.The film, created by Flipbook,...
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11 interactive tools to inspire your 2018 marketing campaigns
Did you know that people remember 80% of what they see and do, but only 20% of what they read?Here we share some of our favourite interactive tools in a bid to inspire your 2018 marketing campaigns. 1....
View ArticleIt all started over one bad cup of coffee: Starbucks co-founder, Zev Siegl on...
Earlier this year, Starbucks co-founder Zev Siegl sat down with The Drum to discuss how the brand has evolved from a single coffee bar in Seattle – and why it was the perfect place to start one of the...
View ArticleIs advertising important?
A month ago, I was lucky enough to be one of the judges of The Drum Creative Awards.In one of the breaks, reporter Katie Deighton asked me the question, “What is the most important piece of advertising...
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Creative Works EMEA featuring WCRS, Isobel, BBC Creative, MullenLowe and more
Welcome to The Drum Creative Works, in partnership with Workfront. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we...
View ArticleBad Men and Stranger Things: the best of the marketing industry in 2017
Over this past year, I have written The Promotion Fix column for The Drum with the mindset of the critical journalist who discusses the marketing world and speaks about the industry at events. It has...
View ArticleAR presents infinite opportunities for brands, but are creatives ready for an...
If you were to stroll through London's Hyde Park, or Central Park in New York, with Snapchat’s art lens open on your mobile, chances are you'd discover a giant three-dimensional balloon dog by the...
View ArticleConnecting creative and media sits at the heart of Iris’ acquisition of Atom42
Creative agency Iris has acquired digital marketing firm Atom42 for an undisclosed sum in a move that it hopes will deliver what its clients have long been asking for: a better link between creative...
View ArticleSky speaks out in favour of regulatory clampdown on ‘untouchable’ US tech giants
Pay TV broadcaster Sky has spoken out on the need for greater regulation of US tech giants like Google and Facebook; publicly lashing out at a "tsunami" of recent negative headlines stretching from...
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Are ads eroding the public’s faith in journalism and enabling fake news culture?
At a time when news brands are trying to communicate their inherent value and rebuild trust with readers amid a cacophony of fake news allegations, are bad advertising practices stymying their...
View ArticleUK kids see up to 12 TV junk foods per-hour during evening viewing
Children in the UK being exposed to up to a dozen junk food ads per-hour on TV according to a new study analyzing the preponderance of adverts promoting foods which are high in fat, sugar and...
View ArticleSamsung unleashes a cinematic revolution with a washing machine
Samsung is giving paint drying a run for its money with the release of its first ‘feature film, Washing Machine, complete with a score produced by Hollywood composer Michael Nyman, famed for his work...
View ArticleAd of the Day: WE Fashion examines the freakish life of couples in...
Alongside J. Walter Thompson Amsterdam, Dutch retailer WE Fashion has taken its own motto of ‘Better Together’ and twisted it for the festive season. The result is a strangely haunting film that...
View ArticleUK Top Shazamed Ads: Apple dances the streets of New York while Dominos...
The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.Another week, another Christmas ad and this time it's an Apple...
View ArticleSmirnoff continues focus on inclusivity in latest star-studded LGBTQ+...
Smirnoff has partnered with the LGBT Foundation for the next phase of it's inclusive 'We're Open' campaign, this time bringing together non-binary artists and performers to help ignite a change in...
View ArticleEarnest continues to bolster creative and client services teams in...
London-based creative agency Earnest has expanded its headcount for a second time this year, with seven new starters joining the B2B agency this autumn.Designers Chris Holland and Frederic Lootens join...
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