RIP Uber (but not for the reasons you think)
Uber is doomed, but it's not for the reasons you think.It looks like the company will fail because of a never-ending series of PR disasters, lapses in judgment and downright malicious behavior.For...
View ArticleLondon Advertising crowned International Agency Business at The Drum Network...
London Advertising was named International Advertising Business of the Year at last night’s Drum Network Awards held in London.The agency, founded and headed up by Michael Moszynski, also scooped the...
View ArticleAd of the Day: Two Audi drivers compete for one parking spot as Christmas...
Audi plays off the tension of holiday shopping in a new spot by Venables Bell & Partners, making for an exciting, and humorous race through a parking garage.In 'Parking Lot,' two Audi Sport drivers...
View ArticleThe magic of personalisation and how to master it
Some websites just seem to know what you want. Sometimes they even know what you want before you’ve told them anything about yourself. It’s as if they know you by magic. That, my friend, is the magic...
View ArticleSamsung tugs heart strings with festive concierge tale
Fresh from bamboozling audiences with high-brow washing machines, Samsung is falling back on more traditional Christmas fodder in the shape of a heart warming tale recounting the life of an apartment...
View ArticleH&M’s bedtime story remixes Christmas with ‘Wisest Thingy’ Nicki Minaj, a...
Retailer H&M has again gone all in with its Christmas campaign, enlisting Jesse Williams and Nicki Minaj as caring parents to a restless young girl who cannot sleep. She instead demands a bedtime...
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Despite criticism, Formula One stands by its restyled logo – a bold depiction...
The reaction to Formula One’s redesigned branding and logo on Monday (27 November) was nothing but extreme, with fans mourning the death of the previous design and Lewis Hamilton pronouncing “I don't...
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US Creative Works: Featuring Grey, Fancy, JohnXHannes and more
Welcome to The Drum's US Creative Works, in partnership with Workfront.This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide...
View ArticleMarketers are still struggling to glean valuable insights from data, says...
Marketers awash with data are still struggling to unearth valuable and actionable insights from it, according to a recent report of out Forrester Consulting.The study, which was commissioned by...
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The rise of mobile communications and what it means for retail
3 December 1992. Memorable date? For some, yes – it was the first time a text message was sent over mobile network. An incredible achievement at the time, however what wasn’t anticipated was how Neil...
View ArticleSnapchat pilots personalised redesign separating friends from publishers
Snapchat has rolled out a long-awaited update that has separated friend content from brand and media videos from the Discover section in an attempt to make the app easier to navigate.The social media...
View ArticleAd of the Day: A real domestic abuse victim fronts Thailand’s Men and Women...
Thailand’s Men and Women Progressive Movement Foundation and X Siam Boxing Stadium collaborated with J. Walter Thompson Bangkok to raise awareness abut domestic violence in the country to mark the...
View ArticleCreative sector grew twice as fast as wider economy in 2015-16
Britain’s creative industries are in the throws of a mini-boom according to the latest figures compiled by the Department for Digital, Culture, Media and Sport, which found that the sector expanded...
View ArticleAir New Zealand wishes passengers a ‘Mirry Christmus’
Air New Zealand has launched a Christmas campaign with a difference with a self-referential campaign poking fun at the distinctive Kiwi accent.The light-hearted push sees a confused Santa receiving...
View ArticleGoogle urges publishers to ‘start acting more like online businesses’ when...
Google has advised publishers to "start thinking more like online businesses" when approaching mobile, believing there’s still a number of news brands that are relying too heavily on quality of content...
View ArticleGoogle accused of bolstering DoubleClick ads business with illegally gathered...
Google is poised come under scrutiny in UK courts for allegedly harvesting the personal data of 5.4 million iPhone users, with the lawsuit being led by former Which? director Richard Lloyd.The company...
View ArticleITV News is launching three online-only shows in a major overhaul of its...
ITV News is to make a major strategic move by launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.The large investment...
View ArticleNature Valley's 'perfectly timed' tennis tie-up delivered a...
General Mills’ cereal brand Nature Valley embraced UK tennis at just the right time according to its marketing head, Arjoon Bose, who said the tie-up has delivered a 20% year-on-year increase in...
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Is literature the next frontier for branded content?
While branded content has proven to be a semi-reliable bedfellow for editors, broadcasters and even the music industry, certain marketers are now looking to the enduring power of the novel as their...
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Creative Director’s Choice: New Honor Society’s Heidi Singleton on why Levi’s...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
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