Clik here to view.
Vitaminwater features ‘Sorta-Fit Spokesguy’ to inspire the average gym goer
For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active.Vitaminwater Active launched in 2017, championed as “the sports drink for the...
View ArticleAd of the Day: Halifax agent lands in the Emerald City for seamless Wizard of...
Nifty editing has allowed Adam&Eve/DDB to transport a Halifax mortgage advisor right into the emerald action of The Wizard of Oz.'The Wizard of Halifax’ is the latest in the bank’s series featuring...
View ArticleJohn Lewis rebrands to John Louis in a fit of royal baby reverence
Retail brand John Lewis is keen to show the world that it is euphoric about the birth of the latest British royal baby, Louis Arthur Charles.It has done so by rolling out a new look on its social media...
View ArticleSnap’s Jeff Lucas joins Oath as head of Americas sales
Jeff Lucas, former global head of sales at Snapchat’s parent company Snap, is joining Verizon’s Oath as vice president-head of Americas sales.In this newly created role, Lucas will manage Oath’s...
View ArticleData science and media drove IPG growth in Q1
Interpublic Group posted a net revenue of $1.77bn in the first quarter of 2018, an increase of 5.9% compared with the same period in 2017.Overall, the holding company's total revenue for the quarter...
View ArticleTV Ad Spend Weekly: All about the action as Marvel looks to Infinity, and beyond
Spend on new national TV ads increased 13% during the week of April 16th compared to the previous week, reaching a total of $132m. Overall national TV expenditures also got a boost, increasing 9% to...
View ArticleFrom ‘daddy’ to indie: Gut check time for Anselmo Ramos
“I feel very uncomfortable now.”That answer, to the first question asked to Anselmo Ramos, one of the masterminds behind David, the WPP agency that took the ad world by storm with breakthrough work,...
View ArticleSony Music vet Duncan Bird joins NYC social agency Glow as executive creative...
New York-based digital and social agency Glow announced the hiring of 29-year industry veteran Duncan Bird as its executive creative director.Bird has helped launch and build large and small agencies...
View ArticleAT&T’s ‘It Can Wait’ campaign shows what distracted driving victims would...
In a heartbreaking couple of spots, AT&T is bringing attention to two victims of distracted driving by using technology and family interviews to picture what they would look like today if they had...
View ArticleClik here to view.
Blue Bunny ice cream gets a brand update urging people to ‘Give in to the Bunny’
Blue Bunny ice cream has been around for 80 years, but a new campaign is updating the bunny to be an animated helper around the house who pushes ice cream treats.The new brand campaign by FCB Chicago...
View ArticleAd of the Day: Stop Ivory urges UK government to convert trade ban into a law
Stop Ivory, an NGO for the conservation of African Elephants, in its latest campaign highlights how ivory trade, despite being illegal, continues to take place and urges the UK government to convert...
View ArticleJoerg Hempelmann announced as first president for FCB Health Europe
FCB has named Joerg Hempelmann as the first president of FCB Health Europe in a newly created role which aims to create a global business model.Hempelmann will direct all European operations, including...
View ArticleHampshire County Council leverages Amazon Echo skills to help older people...
Hampshire County Council is aiming to leverage voice-activated home speaker Amazon Echo skills to assist with adult social care after budget cuts of local authorities.Hampshire County Council has...
View ArticleGoogle to join forces with Walmart to aid Flipkart acquisition bid suggest...
Google's parent company Alphabet is reported to be set join forces with Walmart in India to aid Walmart's efforts to buy a majority stake in Indian e-commerce platform Flipkart.As part of the deal,...
View ArticleClik here to view.
The gospel of creative vandalism, according to Jeff Goodby
Jeff Goodby, the co-founder and co-chairman of Goodby, Silverstein & Partners, bases his creative process in the tradition of “vandalism” – something he saw a lot of growing up in Providence, Rhode...
View ArticleAsda and Sainsbury’s in ‘advanced’ merger talks
Asda and Sainsbury’s are in “advanced discussions” over an estimated £10bn merger.Sainsbury’s rushed out confirmation of the speculation following reports in Bloomberg and Sky News.A statement read:...
View ArticleKantar CEO in talks with banks over WPP break up
The chief executive of Kantar is reported to be in talks with banks and private equity firms about a potential split from parent company WPP following the exit of Sir Martin Sorrell earlier this...
View ArticleTwitter under fire from UK government over Russian influence in 2017 election
Twitter has been criticised by the UK government in wake of an expose into how Russian accounts run by 'bots' may have influenced the 2017 general election.According to an investigation by The Times,...
View ArticleSainsbury’s hunts £500m in efficiencies with Asda merger and the impact on...
Sainsbury's and Asda have agreed to merge to create a grocery powerhouse that will rival Tesco’s dominance of the market. Plans to retain both brands are firm, though it will in time look to reduce ad...
View Article'We need to break the geek stereotypes in the tech industry' says...
The tech industry needs to break away from the 'tech geek’ stereotypes and show how it needs people with a wide variety of skill sets, says director of advertising platforms and data solutions for Auto...
View Article