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FT Weekend stands apart from FT with thought-provoking creative campaign
The FT Weekend has enrolled artists to draw attention to its arts, culture and lifestyle coverage with its vivid Open Minds campaign. Marcy Richardson, global brand director of Financial Times believes...
View ArticleSenior living print ads tell the humorous truths to seniors and caregivers
The headlines featured in two new campaigns for Thrive Senior Living use biting humor to encapsulate what it means for seniors and caregivers to address new living conditions.‘You Can Do Better’ speaks...
View ArticleTime to ditch Black Friday? Lessons from Chinese internet giant Alibaba
According to founder Jack Ma, China’s internet behemoth Alibaba is set to become the world’s fifth largest economy by 2036. In fact a large proportion of China’s retail shopping is driven by mobile and...
View ArticleMcDonald’s admits app adoption rates are ‘pretty low’ but it will keep...
McDonald’s is two years into journey to connect the dots between how consumers behave offline and online via its mobile app. The US is its testbed, but chief executive Steve Easterbrook has conceded...
View ArticleNBCUniversal and Google search for VR opportunities in original content...
NBCUniversal today (April 30) announced a partnership with Google to produce a slate of original VR content from NBC, Bravo, Syfy, and other channels in its roster.Announced as the first pieces of VR...
View ArticleIAB says majority of marketers are dedicating digital ad budgets to video
The Interactive Advertising Bureau (IAB) is kicking off its annual NewFronts event by reminding advertisers that digital video spend is on the rise.According to a study released by the trade body today...
View ArticleMarketo acquires B2B marketing performance management software firm Bizible
Marketo has acquired Bizible, a provider of B2B marketing performance management software. Terms of the deal were not disclosed.According to Marketo, this marks the 12-year-old company's largest...
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California points out flavor deception for kids in the tobacco industry’s new...
The California Department of Public Health’s CA Tobacco Control Program (CTCP) is aiming to expose the tobacco industry’s latest deception of using flavors and e-cigarette products that masquerade as...
View ArticleSomewhere over the pitch deck: a brief history of The Wizard of Oz in...
The UK is collectively tapping its ruby slippers together after the launch of Halifax’s new ad campaign for its home mortgage products. In a clever production we see Halifax enter the nostalgic world...
View ArticleAd of the Day: Philips brings still life fruit alive with museum blender...
Philips is making fruit visible and drinkable with a museum prank which is one part art heist and another part smoothie bar.Working with Ogilvy Amsterdam, London and Singapore, the electronics brand...
View ArticleCovergirl continues ‘I Am What I Make Up’ campaign with trainer and social...
Covergirl’s ‘I Am What I Make Up’ was a stark change from its previous slogan, ‘Easy, Breezy, Beautiful,’ and it has proven to have staying power. The latest campaign entry, ‘Focus,’ features powerful...
View ArticleKaren Kaplan: What women want (not the movie version)
As a woman, mother, and agency CEO in this business for thirty years, it would be reasonable to assume I know what women want — that I’m keenly attuned to the needs of our agency’s female talent,...
View ArticleFacebook will let users opt out of sharing the browsing history data it uses...
Facebook is building a tool that will let its users opt out of giving the platform permission to access their browsing history data, which the company uses to sell targeted ads.Dubbed Clear History,...
View ArticleSpotX will now use Nielsen connected TV data to measure campaigns
Supply-side platform SpotX will begin using Nielsen audience data for connected TV (CTV).SpotX will use its ad exposure data and Nielsen's panel data to help advertisers understand their total campaign...
View ArticleNew Beautyrest campaign urges people to ‘Be More Awake’
Mattress company Beautyrest, is set to launch its new ‘Be More Awake’ campaign on May 14, which highlights the impact sleep has on our waking success.The campaign by Anomaly challenges consumers to...
View ArticleDisaster of your own making? How (not) to handle burnout
I’m tired.Not like I-need-a-nap tired. I mean drained-of-all-resources tired.As a designer, one of my biggest thrills is a blank space. It’s my job to take that blank space and fill it with things that...
View ArticleInstagram adds video chat to its host of features
Instagram is rolling out video chat in addition to a number of other new features. According to the Facebook-owned app, video chat will be available to users in the “coming weeks.” The feature, which...
View ArticleFacebook rolls out its own dating service
Facebook is building a dating feature that it plans to begin testing later this year.Plans for the dating service were announced at the social giant’s F8 developers conference in San Jose, California...
View ArticleUsing sensory branding will create more meaningful experiences for customers
It’s easy to simplify our perceived experience with a brand, reducing it down to its mere visual appeal; but there’s more going on with successful brands than visuals alone. Research shows that there’s...
View ArticleMarketing executives from Target, Ford, and Bel Brands on hiring for...
With the advent of new marketing tools and technologies, marketers must increasingly be able to quantify ROI and prove value. In fact, research indicates that CMOs are becoming the primary point person...
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