Publicis London chairman Karen Buchanan departs after seven years
Karen Buchanan is calling time on her seven year stint at Publicis London as chairman in addition to her responsibilities as chief client development officer of Publicis UK.She joined the company in...
View ArticleBeefeater Pink Gin hits the market with help from Impero
Beefeater is working with independent agency Impero to launch a brand-new product, Beefeater Pink – a strawberry take on the classic Beefeater London Dry Gin.Impero has developed an entirely new visual...
View ArticleThe New York Times adds Slate vet Amanda McCartney to drive audio, podcast...
The New York Times Company (NYT) announced the hire of Amanda McCartney in a newly-created role: director of audio and podcasts.McCartney joins NYT from Slate Media, where she sold its selection of...
View ArticleHulu surpasses 20m subscribers, grows engagement by over 60%, adds new...
Coinciding with the launch of the second season of The Handmaid’s Tale, Hulu’s Upfront presentation today (May 2) packed as much of a punch as its leading original drama, as the paid streaming service...
View ArticleWeWork clears up misconceptions about its coworking spaces in first digital...
WeWork has launched its first-ever digital campaign in hopes of clearing up any confusion around what exactly its coworking spaces have to offer.The campaign consists of a handful of short videos that...
View ArticleCambridge Analytica files for insolvency amid growing public concern over...
Cambridge Analytica has filed insolvency proceedings just weeks after it was embroiled at the center of a political scandal involving Facebook's data protection policies, the 2016 US general election...
View ArticleSinclair Broadcast Group stations removed from Sony's PlayStation Vue...
Sinclair Broadcast Group, the owner of a number of local news stations across the country, is pulling its ABC, CBS, Fox and NBC affiliates from Sony's PlayStation Vue platform.The broadcasting company...
View ArticleRepresentation in marketing: right, responsible and profitable
Anecdotes around better representation of women and more diverse audiences have traveled around entertainment and advertising for years. At the 3% Movement Minicon in Los Angeles, held at Deutch’s new...
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Solo: A Star Wars Story brand videos hint at the movie's locales
To mark May the 4th, the annual Star Wars celebration coined because it sounds like ‘May the force… be with you’, The Drum has taken a look at how brand partners are integrating with soon to launch...
View ArticleNMPi acquires paid social specialist Media Pact
International digital agency NMPi is refining its experience of paid social with the acquisition of boutique social media specialist Media Pact.According to NMPi’s commercial director, there is no...
View ArticleLego rolls out storytelling skill on Alexa
Lego has created a skill for Amazon Alexa that consists of 10 stories kids can listen to and interact with while playing with the brand’s brick toys.The skill was created specifically for Lego Duplo,...
View ArticleHarrods appoints Amanda Hill as marketing and customer chief
Harrods has secured Amanda Hill in a joint executive role overlooking marketing and customers.Hill is to serve as the outlet's first ever chief marketing and customer officer, helpfully abbreviated as...
View ArticleThe future of audience measurement is getting clearer, but Nielsen may not...
The state of television, for as long as it has matured as a medium, has always hinged on the strength of one thing: how well networks have been able to measure the number of people that tune into...
View ArticleMcCann promotes Nannette Dufour and Chris Macdonald
McCann Worldgroup has promoted Nannette Dufour and Chris Macdonald to newly created leadership roles.Dufour, who currently serves as chief client officer, will step into the role of president-global...
View ArticleTune in: The Drum talks future of video during Twitter Q&A
Upfronts and NewFronts season is in full swing, and The Drum is marking the occasion with a Twitter Q&A to discuss all things video.The Twitter chat begins at 12 pm ET/9 am PT on Friday, May 4....
View ArticleTiffany blankets NYC with its signature blue hue to celebrate latest jewelry...
Tiffany is commemorating the launch of its latest jewelry collection by bringing its signature robin's-egg blue to the streets of New York City.The brand is celebrating the arrival of the new jewelry...
View ArticleAdidas stands by Kanye West despite slavery comments
It appears Adidas won’t be cutting ties with Kanye West despite being quoted as having said slavery “sounds like a choice” during a recent interview with TMZ.On Thursday, the company’s chief executive...
View ArticlePeople now more likely to complain about online ads than those on TV finds ASA
With the significance and volume of online ads seemingly increasing each year, it is worth noting a turning point issued by the Advertising Standards Authority (ASA). In the year leading to May 2018,...
View ArticleSovereign Housing launches AA compliant customer portal with MMT Digital
Sovereign Housing, one of the largest housing associations in the UK, has launched an accessible online portal for its 130,000 customers, the first step in a complete digital transformation for the...
View ArticleQ&A with Rav Singh of Caliber: 'Diversity isn’t about blending in,...
Rav Singh, chief executive officer at organic marketing agency Caliber, recently spoke with The Drum Network to discuss his own experiences of racism and discrimination in the industry and the changes...
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