Krystal goes indie, names The Tombras Group AOR
Venerable, iconic southern burger chain Krystal has named The Tombras Group, the Knoxville, Tennessee-based independent agency, as its agency of record. The account is moving from BrightRedTBWA.“We...
View ArticleHow human brands win
Consumer expectations for brands are shifting with record speed. Purpose has joined profit as the hallmark of many of the world’s most admired companies, from Airbnb to Adidas.As an industry, we’re...
View ArticleMediaLink’s Matt Spiegel on future of TV metrics: may take 3-5 years for...
As the major upfronts approach, one of the underpinning currents of conversation within the media sphere has been the current approaches to cross-platform measurement. Concerns of when brands and ad...
View Article‘You just have to go for it’: Exceptional Women of the World, Tamara...
Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and...
View ArticleMike’s Hard Lemonade releases series of quirky ads ahead of summer
With summer just weeks away, Mike’s Hard Lemonade is pushing its signature lemony malt beverage in a campaign that riffs off of internet humor.The campaign is a continuation of the brand’s ‘Drink on...
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TV Ad Spend Weekly: Verizon gives itself a signal boost ahead of...
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleLinkedIn report says US workforce lacks marketers
According to LinkedIn’s latest Workforce Report, the US is currently experiencing a marketer shortage.The monthly report, which tracks employment trends across the country’s workforce, found that the...
View ArticleAvocados from Mexico makes Energy BBDO its new agency home
Chicago’s Energy BBDO has been named the new agency partner of Avocados from Mexico.The nonprofit trade group that represents two different associations — Mexican Hass Avocados Importers Association...
View ArticleBurson Cohn & Wolfe reunites with Jim Joseph for first-ever global brand...
Recently-merged WPP public relations firm Burson Cohn & Wolfe (BCW) announced the appointment of Jim Joseph as global president-brand solutions.In this newly-formed role, Joseph has been asked to...
View ArticleBMW expands Accenture's remit, granting it global experiences account
BMW (and Mini) have expanded the role of agency partner Accenture to gear up its comms on digital platforms.Taking on the global experience role, Accenture will work with BMW's digital teams to deliver...
View ArticleSir Martin Sorrell vows to 'start again' after WPP departure
Sir Martin Sorrell has vowed to start again in the marketing industry and insists he will not be going into "voluntary or involuntary" retirement following his shock WPP exit.Sorrell stood down as...
View ArticleOdisha Government inks a MoU with Tata Trusts for hospitals
The Odisha government and Tata Trusts have inked a Memorandum of Understanding (MoU) for the establishment of a cancer treatment and research hospital in Bhubaneswar.As part of the MoU, the Tata Trusts...
View ArticleHow to get the public to care about GDPR
GDPR comes into force this month and as organisations, we are all busying ourselves making sure we are compliant. But will it make any difference to the behaviour of the public in relation to their...
View ArticleProstate Cancer Canada inserts famous fingers to urge more men to get tested
No man wants to get the dreaded digital rectal examination (DRE) to get checked for prostate cancer, but it’s one of the most critical health checks in a man’s life. A new campaign by McCann Canada for...
View ArticleLibby Brockhoff: The beauty of independence
I have spent my entire career at independent agencies, having been lucky enough to start out at Deutsch (I worked with Donny’s dad, David), and then going on to co-found two independent agencies —...
View Article'Content' is a terrible term. Please stop using it.
There, I said it. I’m with Cindy Gallop on this.Why do I hate the word ‘content’ so much? I’m a writer by trade so I tend to obsess about the words we use and what they mean. And the main reason I hate...
View ArticleGap introduces its Wearlight Denim with seemingly weightless summer campaign
Gap’s ‘Meet Me in the Gap’ campaign has been interesting both in front of and behind the camera, from lifesize zoetrope color machines to Cher singing with Future. The latest segment of the campaign,...
View ArticleConsumer watchdog Case renews campaign to keep faulty VW vehicles off...
Consumer Action for a Strong Economy (Case), a consumer watchdog group, announced the relaunch of a TV ad campaign urging president Trump to not allow Volkswagen to send inventory of bought-back...
View ArticleVice's Old Blue Last brings in people off the street to show that...
A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign.In October of 2016, AB InBev and Vice joined forces to...
View ArticleBP chooses WPP for global marketing duties following review
BP has chosen WPP as its “preferred global partner” for marketing communication services following a review that began last year.It's a big win for the holding company considering its chief executive...
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