Nick Offerman repairs broken stuff as only he can in first campaign from J-B...
Nick Offerman doesn't have to say anything to be funny. His dry humor comes through with a simple lift of an eyebrow or a knowing wink. That, and his mastery as a craftsman, is why the actor was chosen...
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Creative Works: a mental health awareness special
Mental illness affects two in three people around the world. Within the marketing industry alone, 60% of people included in a Mind and Nabs survey said work had a negative impact on their mental...
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Heading in the right direction
It’s a left turn here…right?Maps. They usually either have a heart-felt or anger ridden memory attached to them. Personally, I love maps. I love the fact you can always rely on them to be accurate, are...
View ArticleBritish Vogue plots next phase of diversity drive as ethnicity focus courts...
British Vogue has claimed its revamped approach to diversity has seen revenues rise and attracted a range of previously untapped advertisers, successes its publishing director hopes will continue as...
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What BT's new consumer group mindset means for the BT, EE and Plusnet...
BT has brought its BT, EE and Plusnet businesses under a new consumer group built to offer seamless, next-generation broadband, mobile and wifi packages and services.As a result of the restructure, the...
View ArticleAd of the Day: McDonald's Big Mac brings joy to the robotic monotony of...
The Spanish celebration of McDonald's Big Mac’s 50th anniversary stars a lonely worker slogging through a futuristic nine-to-five in 2068 – a time when food may not look the same as now, but burgers...
View ArticleMountain Dew campaign gets inside Kevin Hart’s head
If you’ve ever wondered what it’s like inside the head of comedian/actor/businessman/constant-brand-promoter Kevin Hart, soft drink Mountain Dew is giving you a peek.Today, Mountain Dew unveiled its...
View ArticleFA enlists young fans to announce England's World Cup team
Several weeks out from the World Cup and the England team has been announced, not by a weathered pundit resting in an armchair but by some of the nation's most passionate fans. With it being 2018, it...
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US Creative Work of the Week: Make-A-Wish takes to the streets of Chicago
In celebration of World Wish Day, Gyro and its client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s 'Hope is Medicine'...
View ArticleLachlan Murdoch set to become chairman and CEO of ‘New Fox’
Lachlan Murdoch, son of media mogul Rupert Murdoch, is set to serve as chairman and chief executive of the ‘New Fox,’ which includes 21st Century Fox assets that the Walt Disney Co. is not buying in...
View ArticleConoco gets trippy in telling people that exploring their world is just a...
Conoco may just be a place to fuel up for most people, but in a new campaign, the brand opens up a new, animated world to let people know that they can 'Choose Go' and explore the world around...
View ArticleCBS’ fall schedule is served with nostalgia as Murphy Brown and Magnum PI...
Amid ongoing battles for control of the company, CBS used its annual upfront showcase to underline its message that broadcast is still king of the media jungle, with the network unveiling a host of...
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Heading in the right direction
It’s a left turn here…right?Maps. They usually either have a heart-felt or anger ridden memory attached to them. Personally, I love maps. I love the fact you can always rely on them to be accurate, are...
View ArticleHow to direct a cow and a Cornish language script, by Kelly's Ice...
Kelly’s of Cornwall has released its second ad spoken entirely in the Cornish language – a challenge only compounded this time by an unpredictable seaside location and the starring appearance of a...
View ArticleSamsung again takes on Apple in latest campaign for Galaxy S9 phones to show...
Last year, Samsung showed how, over a decade, an iPhone user was really longing for a Galaxy phone in the spot, ‘Growing Up.’ Now, Samsung is building upon the success of that campaign with a new spot,...
View ArticleCreative Director's Choice: Wongdoody's Pam Fujimoto on the...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View ArticlePalms Casino Resort destroys the old and celebrates the new in renovation...
The Palms Casino Resort is taking a crowbar and chainsaw to the past and is paving the way for a new, sparkling renovation in Las Vegas.To celebrate, the resort is launching 'From Dust to Gold', an...
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Parse.ly bites: What do your readers want?
Welcome to Parse.ly Bites, a regular series created in partnership with online analytics platform Parse.ly, to help media companies to understand how to better engage and build their audiences. The...
View ArticleCupid and privacy concerns; Facebook's F8 updates hit the bullseye
The surprise news of Facebook's F8 conference at the start of this month was that its next tech development will be in dating. While certainly an ambitious move, taking on the likes of eHarmony and...
View ArticleHPE tames the IT monster with global digital campaign
Hewlett Packard Enterprises (HPE) sees that IT issues can be a monster, both metaphorically and literally, in a new campaign called 'Tame I.T.'The campaign, by Publicis North America, is made to stand...
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