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Mother's Day creative roundup: from Mother, Allswell, Quirk Creative and...
For all they put up with, mothers deserve to have every day as Mother's Day, but since there's a designated holiday for them, make sure you appreciate your mom on her special day. Here are a few fun...
View ArticleSir Martin Sorrell slips down Rich List, JCDecaux owner ranks top in advertising
The Sunday Times has released its UK Rich List giving insight into the rising (or declining) fortunes of the nation's wealthiest people - there have been a handful of moves in the advertising sector...
View ArticleOath CEO Tim Armstrong among potential WPP chief candidates
Oath chief executive Tim Armstrong is reportedly one of the candidates being considered to replace Sir Martin Sorrell at WPP.Sorrell, left the role earlier this year after 32 years steering the company...
View ArticleNew Balance causes a stir ahead of World Cup with Russian-inspired Otruska...
New Balance is looking to cement itself as a major player in the football space by running a new range launch in Russia ahead of the World Cup next month.While Adidas is on board as an official sponsor...
View ArticleAndy Roddick and Brooklyn Decker are enamored with lunchmeats in Dietz &...
Following a successful ‘Deli, Deli’ Super Bowl campaign, deli foods provider Dietz & Watson is going the family route with a campaign that's enlisted real-life couple, tennis star Andy Roddick and...
View ArticleCompare the Market ends free meerkat toy giveaway to focus on 2-4-1 movie...
Compare the Market is canning its long-lasting toy promotion to focus on its Meerkat Movies drive, a move which may come as a blow to customers collecting the furry specimens. The price comparison...
View Article‘#NoFakeNews’: Oath chief Armstrong confirms commitment to company amid WPP...
This morning, Oath chief executive Tim Armstrong announced that he is “totally focused” and engaged on growing assets AOL and Yahoo.In a tweet from this morning, Armstrong took photos from his Android...
View ArticleNatty Light is committing $2m to student loan payments
College staple Natural Light – known affectionately as Natty Light – is celebrating graduation season with a monetary gift: the cheap beer brand is giving away $2m to help grads across the country...
View ArticleIn the battle for the soul of the industry, creativity is holy water
As we enter into this, the season of shiny metal objects, many around the industry, including some agency holding companies, have begun to ponder the underlining existential question of award shows –...
View ArticleYuengling encourages consumers to ‘Spread Your Wings’ in latest campaign
Yuengling has launched a campaign that inspires consumers to ‘Spread Your Wings.’The campaign and tagline are designed to engage younger consumers, and it is the first campaign driven largely by...
View ArticleCBS and Nielsen announce plans for dynamic ad insertion in live broadcasts
CBS and Nielsen are working on a collaboration that will deliver “dynamic ad insertion” during live, linear national broadcast television.This means advertisers will be able to better target individual...
View ArticleDraftKings to offer sports betting after US Supreme Court overturns ban
After today’s (May 14) decision by the US Supreme Court to essentially overturn the Professional and Amateur Sports Protection Act (PASPA), DraftKings has announced that the company will enter the...
View ArticleWunderman taps Helder Santo as New York president
Wunderman New York has appointed Helder Santo as the president of its flagship office. Santo arrives from R/GA where he most recently served as vice president, group managing director.Responsible for...
View ArticleThe ‘new' Fox predicts 82% of live viewership in fall midst of...
Fox announced a slimmed-down lineup during its Upfront that will draw a predicted 82% live viewership for the fall season.Joe Marchese, Fox’s president of advertising revenue announced a new group of...
View ArticleHow to transition from PR to marketing: 6 execs offer their advice
PR can be a thankless and exhausting business. I’ve had countless conversations with PR executives ultimately want to get out of PR entirely and move into marketing.Having worked with PR professionals...
View ArticleWhat Sir Martin Sorrell thinks he’ll do post WPP
In a rare public appearance since he was ousted as chief executive of the holding group he founded WPP, Sir Martin Sorrell today (May 15) gave an insight on his thoughts about his much anticipated next...
View ArticleBBH creative accuses Sky Sports of ad plagiarism
A writer from BBH London has publicly accused Sky Sports and its agency, Sky Creative, of ripping off a recruitment video he created for the Publicis shop.The ad in question, a promo for the channel...
View ArticleKool-Aid Man gets infused with bubbles in new campaign for Sparklers
Kool-Aid Man is done breaking through people's walls to promote his eponymous flavored drink mix, at least for a new campaign for Kool-Aid Sparklers.While the pitcher-shaped character still rumbles out...
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Spotify blows up cars and matches people with songs in latest campaign
Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in...
View ArticleJohnnie Walker rolls out build-your-own whisky tool
Johnnie Walker has created an online tool that helps whisky novices and connoisseurs alike find a bottle that matches their individual flavour preferences.Called ‘My Edition,’ the online experience –...
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