M&S spent less on marketing in 2017 but promises to put focus back on...
Marks and Spencer (M&S) marketing investment dropped by £11m (or 6.8%) over the past 12 months. But after a shuffle of its marketing division, the retailer’s boss has promised that a focus will be...
View ArticleOmnicom combines global experiential units to tackle rise in live branded...
Omnicom has launched a connected collection of Omnicom experiential agencies including Auditoire, DoIt!, GMR Marketing, Luxury Makers, and TRO.The new offering, called Omnicom Experiential Group,...
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TV Ad Spend Weekly: Uber CEO is 'forward' looking in new spot
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View Article‘Yippee-ki-yay, movie lovers’: Atom Tickets’ debut spot stars Anna Faris in...
Movie ticketing platform Atom Tickets launched its first-ever brand campaign with the hope of connecting friends who love entertainment.The spot, starring Anna Faris of Scary Movie fame and directed by...
View ArticleAd of the Day: Irish comedians unite to urge voters to 'Be Our Yes'...
A group of Irish comedians unable to vote in Friday’s (23 May) Irish referendum on legal abortion have come together to urge those with a poll card to ‘Be Our Yes’.The online film features Irish actors...
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US Creative Work of the Week: Grant Thornton comically shows what happens...
Grant Thornton continues to bring the humor in its ads, as is the case with the next phase of its 'Obvious Change' campaign featuring a bartender who really doesn't listen to customers' drink...
View ArticleParamount Network’s American Woman and NowThis collaborate on female-driven...
Paramount Network’s drama American Woman and social media news platform NowThis launched a female-driven edit-a-thon on Wikipedia, an effort in response to the revelation that 16% of editors on the...
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Heading in the right direction
It’s a left turn here…right?Maps. They usually either have a heart-felt or anger ridden memory attached to them. Personally, I love maps. I love the fact you can always rely on them to be accurate, are...
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Karma Cola's co-founder on rejecting uniform design principles as a...
Coca-Cola may strive for aesthetic uniformity across its varied product ranges, but fair trade challenger brand Karma Cola believes in the power of a varied and experimental approach to packaging...
View ArticleCreative Director’s Choice: Basic’s Matt Faulk on why Patagonia Action Works...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View ArticleIf consumers aren’t consuming, what are they doing? How experience is...
Is the high street dead? Not yet. Nor will it be any time soon as retail evolves with the truly irresistible merging of physical and digital. Resulting in the customer journey becoming unprecedentedly...
View ArticleLidl enlists tough kids to drill the England team ahead of the World Cup
Lidl has underscored its role as Official Supermarket of the England football team with a fresh marketing campaign called Dream Big.The campaign features inquisitive, and sometimes ruthless kids, and...
View ArticleTime Inc UK unveils rebrand to Ti Media
Time Inc UK is primed to rebrand to TI Media, a move following its acquisition by private equity firm Epiris LLP in March. Following Meredith Corporation selling the stable, the company will roll out a...
View ArticleWatch Mark Zuckerberg and Maurice Levy talk live at VivaTech
Watch below as Mark Zuckerberg sits down for a fireside chat with Publicis Groupe chairman Maurice Levy to discuss the topics like the role of technology in society, how it can improve people's lives...
View ArticleQ&A: Decision Tech’s Dominic Baliszewski gives The Drum a run down on the...
Decision Tech has launched a new service to the affiliate industry, which they contend will revolutionise reporting for affiliate businesses. Here, Dominic Baliszewski fills The Drum Network in on...
View ArticleHavas launches AI innovation centre in Montréal
Havas Group is opening an artificial intelligence (AI) centre in Montréal that the holding company says will focus on improving the customer experience.According to Havas Group, the centre will employ...
View ArticleDeutsch LA signs on Huge veteran Todd Lefelt as head of user experience
Deutsch today (May 24) announced the addition of Todd Lefelt to lead the agency’s user experience design department in its Los Angeles office.Lefelt, who spent 11 years at Huge, left his post as...
View ArticleVitamin Stree ad shows how a patriarchal society has adversely affected...
Social content YouTube channel Vitamin Stree, created by Supari Studio, in its series 'Gender Conditioning' explains how patriarchy negatively affects men.The video titled 'How to be a man?' talks...
View ArticleFor Goodness Shakes brand relaunch from Impero
Health drinks brand For Goodness Shakes has announced a complete brand relaunch and the firm’s first social campaign courtesy of creative agency Impero.Entitled ‘Feel the Good’, this is the first work...
View ArticleFormer Google chief Eric Schmidt says Elon Musk is wrong to condemn AI...
One of Google’s former chiefs, Eric Schmidt has said that he believes that Tesla and SpaceX founder Elon Musk is wrong to condemn the development of artificial intelligence (AI) as he believes it will...
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