Evening Standard denies taking cash from Uber and Google for ‘favourable’...
The Evening Standard (ES) has explicitly denied allegations that it has accepted millions of pounds from brands like Uber in return for “favourable news coverage” styled as editorial. The London title,...
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Key insights from the latest 'Mary Meeker report' that media...
The latest Internet Trends report from Kleiner Perkins Caufield Byers (KPCB) is out, detailing how half of the global population now has access to the internet and that voice is increasingly how people...
View ArticleTaylor Herring & Havas Media Group scoop top accolades at The Drum...
Taylor Herring and Havas Media Group are taking home the top accolades at The Drum Marketing Awards 2018.Along with winning the ‘New Product/Service Launch Strategy of the Year’ and ‘PR Strategy of the...
View ArticleBarclaycard hunts new creative agency after a decade with Iris
Barclaycard has launched an ad review, hunting a creative agency with “unparalleled creative capabilities,” putting Iris on alert.Iris was appointed to the brand’s direct marketing account in 2009 but...
View ArticleANA acquires Data & Marketing Association
The Association of National Association (ANA) continued its acquisition spree today with the addition of the 101-year-old Data and Marketing Association (DMA).Terms of the deal were not disclosed. The...
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Incredibles 2 promo for American Egg Board features how the animated stars...
It’s been 14 years since the first Incredibles movie came out, and the long-awaited sequel is wasting no time on brand integration, partnering up with the American Egg Board for a relaunch of ‘The...
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Budweiser plays up its music cred in search-oriented OOH campaign
Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host...
View ArticleSmirnoff teams up with Lad Bible for long-term 'Free to Be'...
Smirnoff has inked a year-long partnership with Lad Bible as the vodka brand continues to hone in on diversity initiatives skewed towards younger audiences. The Diageo-owned company will collaborate...
View ArticleRepublic of Media and Carat UK win big at The Drum Digital Trading Awards 2018
Republic of Media and The7stars have swept The Drum Digital Trading Awards 2018 and taking home 10 awards between them.For its work with The Scottish Government, Republic of Media has won the Grand...
View ArticleDOOH and the future of commuter storytelling: what is the next phase?
The digitisation of out of home (OOH) continues at breakneck speed, providing huge opportunities to brands for reaching a hyper-connected urban audience. Digital out-of-home (DOOH) is transforming the...
View ArticleAmazon blocks Australian shoppers from international sites and redirects to...
Australian consumers will be blocked from accessing Amazon’s international sites from July 1 and redirected to the e-commerce giant’s local site.The move is the result of changes to the Australian...
View ArticleTencent Music and Entertainment hires three US banks as it readies for IPO
Tencent Music and Entertainment (TME) has appointed Goldman Sachs, Morgan Stanley and Bank of America Merrill Lynch to lead its highly anticipated IPO, according to The Financial Times.The...
View ArticleForsman & Bodenfors launch international expansion with Singapore office
Swedish advertising agency Forsman & Bodenfors is set to launch an office in Singapore as part of the company’s international expansion.The Singapore office will be the agency’s first outside of...
View ArticlePublishers and advertisers need to speak the same language when it comes to...
GDPR is up and running, and some publishers and advertisers have realised that they aren’t prepared for the full impacts of the regulations on their ecosystems. However, they’re not out of the game...
View ArticleFormer Paddy Power marketer: CMOs spending big to sponsor World Cup...
Fifa's official World Cup 2018 sponsorship deals will have set marketers back as much as £100m annually and Ken Robertson, ambush marketing expert and former head of mischief at bookmaker Paddy Power,...
View ArticleNicole Scherzinger reimagines Dancing in the Street for Qatar Airways World...
Nicole Scherzinger has opened up Qatar Airlines’ campaign for the World Cup with ad where she reimagines classic song 'Dancing in the Streets'.The World Cup sponsor looks to show the joy the...
View ArticleDear Milwaukee ad community: now is your chance to live up to your namesake
Dear Milwaukee Ad Community:This is your time. You have the opportunity to be fearless, to step into a new space and create significant change.The #MeToo and #TimesUpAdvertising movements have surfaced...
View ArticleMark Creighton set to leave his role as COO of Dentsu Aegis
Mark Creighton is stepping down from his position as chief operating officer of Dentsu Aegis Network UK & Ireland, a role he’s held for two and a half years.According to the network, there are...
View ArticleCalifornia dreaming featured in new campaign for state’s lottery
A new campaign for the California Lottery spends its time on dreamers and the little – or big – things people would do if they won the SuperLottoPlus game.Created by David&Goliath – in...
View ArticleFacebook swiftly loses dominance as teens flock to other social media apps
It appears as though Facebook’s heyday is officially over: only 51% of teenagers ages 13-17 in the US still use the social platform, down from 71% just three years ago.According to a recent survey...
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